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Zoho Marketing Automation
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Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation Overview

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to recurring customers. Zoho Marketing Automation helps to attract visitors to the website, turn anonymous visitors into leads, and convert leads into loyal customers and retain them longer. With Zoho Marketing Automation, you can manage your marketing across various channels—email, WhatsApp, SMS, social media, and offline—all from a single place.

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Zoho Marketing Automation Details
Languages Supported
Danish, German, English, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.


Seller

Zoho

Description

Zoho Corporation is a software development company, privately held and profitable. It offers beautifully smart software to help you grow your business. With over 50 million users worldwide, Zoho's 45+ products aid your sales and marketing, support and collaboration, finance and recruitment needs, with the long term vision to transform the way you work. Our Global HQ is in Chennai, India, and the US HQ is in Austin, Texas.

Overview Provided by:
Product Marketer at Zoho Corporation

Zoho Marketing Automation Integrations

(1)
Integration information sourced from real user reviews.

Recent Zoho Marketing Automation Reviews

Verified User
C
Verified UserMid-Market (51-1000 emp.)
1.5 out of 5
"Product Has Many Features But Isn't Necessarily User-Friendly"
What I like best about this tool is its strong range of features. It's convenient to automate workflows, making it easier to run campaigns without ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Zoho Marketing Automation - Affordable and feature-rich marketing automation tool"
The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using othe...
Subha B.
SB
Subha B.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great tool for Email Marketing for non-coders"
The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on ...

Zoho Marketing Automation Media

Zoho Marketing Automation Demo - Website behavioral marketing and 360 Degree lead view
Understand how your leads, prospects and customers are engaging with you on your website and take relevant follow-up actions. Get a comprehensive view of leads across channels, identify top performing sources and streamline your marketing with a holistic approach.
Zoho Marketing Automation Demo - Ecommerce Marketing
Connect your e-commerce store, run endless promotions, and bring back more sales. Revive shopping from abandoned carts and automate all your purchase follow ups.
Zoho Marketing Automation Demo - Create lead-to-customer journeys
Create targeted and personalized journeys with the drag-and-drop editor that can help you engage with your leads, prospects and customers.
Zoho Marketing Automation Demo - WhatsApp Marketing Automation
Send bulk WhatsApp marketing campaigns to your target audience globally and engage proactively on their most preferred channel. Create message templates, personalize messages with segments, choose templates that work best for your brand, and engage in 1:1 conversations with your favorite customers.
Zoho Marketing Automation Demo - Create free landing pages
Build, deploy and measure amazing landing pages easily. You can host it freely with Zoho Marketing Automation or on your own domain, and witness the power of automated lead generation.
Zoho Marketing Automation Demo - Plan your entire marketing efforts
Ideate, Build, execute and measure your entire marketing plan from a single dashboard. You can set goals for the plans, identify top performing campaigns, measure your ROI and track key metrics such as budget, CAC, LTV etc.
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101 Zoho Marketing Automation Reviews

4.2 out of 5
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101 Zoho Marketing Automation Reviews
4.2 out of 5
101 Zoho Marketing Automation Reviews
4.2 out of 5

Zoho Marketing Automation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Jörg Dennis K.
JK
Owner
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

I switched von Google Workdrive to Zoho One. The offer is just amazing. It was very easy to switch due to the migration tools, Zoho offers. And now we replaced much of our tool stack with tools from Zoho (like Bigin replaces Pipedrive, Books replaces our old accounting, Campaign replacing ActiveCampaign etc.) So Zoho is our daily driver for everything and with the Zoho One offer, it's really affordable. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

If you do not get support from India, e.g. when you are in LATAM and have support by a local partner, the quality of support is/can be much lower, as the partners are lacking the experience and direct contact to the development teams. Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

It has become the operating system of our company. Review collected by and hosted on G2.com.

Peter S.
PS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

Zoho One offers a comprehensive suite of tools that integrate well with each other, which is great for streamlining multiple business functions in one place. The level of customisation available in some modules is useful for adapting the system to different business needs. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

The lead management process is frustrating for B2B companies. Zoho’s requirement to map a “Last Name” for all leads, even when only working with companies, leads to inefficient workarounds. As a B2B business, I source company details, not individual contacts, and Zoho's CRM doesn't provide a proper solution for mapping company information efficiently. The support process was also slow, and the workaround offered added more manual work, which defeats the purpose of using a CRM to streamline operations. Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Zoho One helps centralise multiple business processes, offering an all-in-one solution for managing operations, marketing, sales, and accounting. Its integration with other tools in the suite, such as Zoho Books, helps streamline invoicing and accounting, which saves time and improves operational efficiency. However, its lead management system for B2B businesses is far from ideal, creating inefficiencies rather than solving them. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zoho Marketing Automation?

The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer support team is very friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The only thing that I don't like about Zoho is it does not allow integration with 3rd party products. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps us in streamlinng our marketing efforts by automatic lead generation, doing followups which in turns helps in improving our conversion rates. With the help of personalized email sequences, it help us to eliminate the efforts required in marketing. It can also integrate social media, landing pages, SMS with emails which helps in good marketing strategy. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

It’s an all in one platform that offers all the tools you need Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Sometimes it makes my laptop loads slowly Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

It’s an all in one platform that allows us to streamline the process Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

Great functionalities across marketing, partnerships and program execution! Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Nothing comes to mind as of yet - only feedback is that it is not as user friendly, but excellent functionalities. Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Centralizing data Review collected by and hosted on G2.com.

Verified User in Computer Software
CC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Rating Updated ()
What do you like best about Zoho Marketing Automation?

What I like best about this tool is its strong range of features. It's convenient to automate workflows, making it easier to run campaigns without needing constant attention. I can get clear insights into campaign performance through Zoho's reporting. The fact that there can be integrations with other tools is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

What I dislike about Zoho Marketing Automation is that it’s not very user-friendly. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps me handle multiple campaigns without getting overwhelmed. Review collected by and hosted on G2.com.

V.P S.
VS
Chief Marketing officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho Marketing Automation?

Useful product and its simple /basic user frindely approach helps you navigate Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It should have AI assist feature this could change the experience and the prosdct as well Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

the basic problem of scheduling email is made easier with the framework making it simple Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Zoho One: Zoho CRM, Zoho Billing, Zoho Mail, Zoho Marketing Automation
What do you like best about Zoho One?

Most people struggle to navigate different system while handling customers, daily tasks while ensuring efficiency, Zoho one enables companies to operate efficiently without investing in different systems Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Nothing really, best tool I've even used Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Analytics , creating tasks and email automation is a game changer. Between combining biweekly reports to marketing automation helped improve my time by far in the past 15 years of my careee Review collected by and hosted on G2.com.

ND
head strategic accounts
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zoho One?

customer support, number of features, frequency of use Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Zoho one is a collaborative platform which will take care of employee admin, mailing, HR related activities, unlike others Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

It is a bulndled or packaged solution offering to cater to all our internal employee related needs Review collected by and hosted on G2.com.

Ahmed D.
AD
Turkeyana CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

i think its a good service and complete soulation for the compamies Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

until now there's noothing make me dosnt like zoho Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

all my systems became on one , i was using slack now its inside and marketing , sales , mail all of my company services became in one service Review collected by and hosted on G2.com.