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- HubSpot Marketing Hub
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- HubSpot Marketing Hub-vs-Zoho Marketing Automation
Compare HubSpot Marketing Hub and Zoho Marketing Automation 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial
HubSpot Marketing Hub
Star Rating
(12,714)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansZoho Marketing Automation
Star Rating
(101)4.2 out of 5
Market Segments
Small-Business (56.8% of reviews)
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Automated Email Responses" where it scored 8.8, compared to Zoho's 8.5. Reviewers mention that HubSpot's user-friendly interface makes it easier to create and personalize emails effectively.
- Reviewers mention that Zoho Marketing Automation offers strong "Lead Management" features, particularly in "Lead Nurturing" with a score of 8.6, slightly higher than HubSpot's 8.5. Users appreciate the ability to automate follow-ups and nurture leads through tailored campaigns.
- G2 users highlight HubSpot's superior "Quality of Support" with a score of 8.7, while Zoho's support quality is rated at 7.9. Reviewers say that HubSpot's customer service is responsive and helpful, which is crucial for small businesses needing quick assistance.
- Users on G2 report that HubSpot's "Ease of Use" is a standout feature, scoring 8.6 compared to Zoho's 8.2. Reviewers mention that HubSpot's intuitive design allows for a smoother onboarding process, making it easier for teams to adopt the software quickly.
- Reviewers mention that Zoho Marketing Automation shines in "Integrations," particularly with its "Email Marketing Integration" scoring 8.8, which is higher than HubSpot's 7.9. Users appreciate the seamless connection with various e-commerce platforms, enhancing their marketing efforts.
- Users say that HubSpot's "Dynamic Content" feature, scoring 8.3, allows for personalized user experiences, which is a significant advantage over Zoho's 8.0. Reviewers highlight how this feature helps in targeting specific audience segments effectively, improving engagement rates.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
HubSpot Marketing Hub
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.5
9,006
7.9
81
Ease of Use
8.6
9,838
8.1
81
Ease of Setup
8.1
5,687
7.6
46
Ease of Admin
8.5
4,697
7.7
42
Quality of Support
8.7
8,525
8.0
76
Has the product been a good partner in doing business?
8.8
4,614
8.1
41
Product Direction (% positive)
8.8
8,656
8.4
78
Features by Category
Email Marketing
8.8
5105
|
Verified
8.2
39
8.9
4973
|
Verified
8.5
39
8.6
4974
|
Verified
8.4
39
8.8
4685
|
Verified
8.6
42
Online Marketing
8.5
4832
|
Verified
8.3
41
8.2
4175
|
Verified
8.0
40
8.1
3895
|
Verified
8.0
35
8.2
4425
|
Verified
8.4
37
8.1
4082
|
Verified
8.0
41
Lead Management
8.6
4619
|
Verified
8.5
43
8.1
4366
|
Verified
Feature Not Available
8.4
4471
|
Verified
8.2
42
8.0
3984
|
Verified
8.2
43
8.5
4409
|
Verified
8.5
43
8.2
4146
|
Verified
8.4
43
8.4
4127
|
Verified
8.3
43
8.4
4132
|
Verified
8.5
41
Campaign Management
8.2
3726
|
Verified
8.3
39
8.0
3327
|
Verified
7.5
39
7.9
3285
|
Verified
8.4
40
7.2
2440
|
Verified
7.8
37
Social
7.7
3396
|
Verified
8.2
39
8.2
3796
|
Verified
8.1
38
8.2
3763
|
Verified
8.6
37
8.0
3643
|
Verified
8.2
39
7.7
2869
|
Verified
8.0
39
Reporting & Analytics
8.3
4786
|
Verified
8.4
43
8.0
4461
|
Verified
8.4
41
7.6
3622
|
Verified
7.9
40
7.6
3309
|
Verified
7.9
41
7.7
3735
|
Verified
7.5
38
Platform
8.0
3138
|
Verified
7.7
32
8.5
3170
|
Verified
8.4
33
8.7
3138
|
Verified
8.5
32
8.0
2135
|
Verified
7.4
31
7.4
2031
|
Verified
7.8
29
8.6
2971
|
Verified
8.4
33
8.0
2207
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
Integration
8.4
3151
|
Verified
8.2
34
8.1
2843
|
Verified
8.0
33
8.1
2634
|
Verified
7.9
33
Lead Intelligence
7.8
1061
|
Verified
Not enough data
8.0
1095
Not enough data
8.1
1142
Not enough data
Lead Management
8.3
1231
Not enough data
7.5
1060
Not enough data
8.1
1119
Not enough data
Marketing Campaigns
7.9
1080
Not enough data
7.4
971
Not enough data
7.6
1024
Not enough data
7.9
1013
|
Verified
Not enough data
8.1
1172
Not enough data
Campaign Execution
7.8
1063
Not enough data
7.9
997
Not enough data
7.7
942
Not enough data
8.7
1310
Not enough data
Agentic AI - Account Data Management
6.1
9
Not enough data
6.5
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
7.0
9
Not enough data
Messenger
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Not enough data
Channels
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
Customers
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.6
53
Not enough data
7.4
50
Not enough data
7.6
51
Not enough data
7.6
51
Not enough data
Campaigns
7.2
48
Not enough data
7.4
48
Not enough data
7.6
47
Not enough data
7.5
47
Not enough data
Integrations
7.9
49
Not enough data
7.0
46
Not enough data
6.7
44
Not enough data
7.2
47
Not enough data
Generative AI
6.1
49
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Not enough data
Reporting
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
512
Not enough data
8.6
595
Not enough data
Platform Reporting
8.5
610
Not enough data
8.6
653
Not enough data
Content & Collaboration
8.3(won by default)
1191
Not enough data
8.3(won by default)
1246
Not enough data
8.1(won by default)
939
Not enough data
8.3(won by default)
1014
Not enough data
8.7(won by default)
1320
Not enough data
8.3(won by default)
882
Not enough data
Social Management
8.2(won by default)
2096
Not enough data
8.6(won by default)
2272
Not enough data
8.4(won by default)
2013
Not enough data
8.4(won by default)
2159
Not enough data
8.1(won by default)
1581
Not enough data
8.2(won by default)
860
Not enough data
7.2(won by default)
232
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
526
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1227
Not enough data
Campaign Management
8.3
1243
Not enough data
8.2
1183
Not enough data
8.2
1110
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1003
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1037
Not enough data
8.0
987
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1114
Not enough data
8.2
1031
Not enough data
8.0
928
Not enough data
8.0
906
Not enough data
Platform
8.3
1083
Not enough data
8.2
1230
Not enough data
8.8
1256
Not enough data
8.8
1281
Not enough data
8.6
1105
Not enough data
8.3
1226
Not enough data
8.7
1269
Not enough data
8.4
979
Not enough data
8.4
1172
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1269
|
Verified
Not enough data
7.9
1308
|
Verified
Not enough data
7.9
1196
|
Verified
Not enough data
8.1
1237
|
Verified
Not enough data
Page Optimization
8.2
1099
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.2
1251
|
Verified
Not enough data
7.8
1137
|
Verified
Not enough data
Integrations
7.4
681
|
Verified
Not enough data
8.7
1167
|
Verified
Not enough data
8.5
1165
|
Verified
Not enough data
Generative AI
7.1
271
Not enough data
Agentic AI - Landing Page Builders
5.7
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2062
|
Verified
8.0
23
|
Verified
8.3
2499
|
Verified
8.1
22
|
Verified
8.0
2270
|
Verified
7.9
23
|
Verified
8.5
2300
|
Verified
8.4
22
|
Verified
Feature Not Available
7.5
21
|
Verified
Feature Not Available
7.4
19
Campaign Activity
8.3
2698
|
Verified
8.5
22
|
Verified
8.4
2937
|
Verified
7.8
22
|
Verified
7.8
2201
|
Verified
8.2
22
|
Verified
8.1
2389
|
Verified
8.3
21
|
Verified
8.1
2227
|
Verified
8.3
21
|
Verified
Feature Not Available
7.3
20
|
Verified
Agentic AI - Marketing Analytics
5.4
17
Not enough data
4.8
15
Not enough data
5.4
16
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Zoho Marketing Automation are categorized as Marketing Analytics and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Zoho Marketing Automation is categorized as WhatsApp Marketing and SMS Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
17.9%
Information Technology and Services
10.5%
Computer Software
10.5%
Staffing and Recruiting
5.3%
Financial Services
5.3%
Other
50.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Zoho Marketing Automation
Most Helpful Favorable Review
Verified User in Information Technology and Services
The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer...
Most Helpful Critical Review
Verified User in Sports
I believe the support for the marketing platform could be better
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Information Technology and Services
The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Sports
I believe the support for the marketing platform could be better
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How can I use this?
1 comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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