Learn More About Conversational Marketing Software
What is Conversational Marketing Software?
Businesses today are focusing immensely on providing a better and authentic customer experience through conversational marketing tools. They aim to add a personal touch to their customer conversations to build trust and loyalty. Conversational marketing is a method of engaging with website visitors through personalized and real-time conversations with the help of targeted messaging, live chat, and intelligent chatbots. Real-time conversation enabled tools are also helping businesses glean accurate customer-related insights and focused targeting.
A conversational marketing tool is a powerful part of the tech stack of many B2B companies because it enables teams to engage with their most qualified prospects in real time, accelerate sales cycles, and close more deals. These tools are improving the marketing and sales fusion through an easy transition of qualified leads from marketing to sales, thus driving future growth for businesses.
Key Benefits of Conversational Marketing Software
- Creates a human buying experience with personalized and real-time conversations
- Engages, qualifies, and generates more leads at a quicker rate, shortening the sales cycle
- Helps gain valuable insights about customers and buyers
- Increases customer engagement and builds strong and valuable relationships
Why Use Conversational Marketing Software?
Conversational marketing software helps businesses build relationships and create authentic experiences with customers and buyers with the power of real time conversations.
Competitive edge — For businesses to stay one step ahead of their competition, conversational marketing is an invaluable tool. From quicker and effective sales closures to discovering sharper customer insights, these tools are helping businesses grow tremendously.
Chatbots keep track of all the on-site visitors and engage with them through real-time personalized responses while notifying sales representatives of the most qualified leads and scheduling meetings for them. This ultimately shortens the sales cycle and produces more sales.
Personalized and real-time interactive experience — It may take weeks and sometimes months to build a relationship with a customer in a traditional marketing approach. Personalized and real-time conversations instantly build a bond with a website visitor and adds a personal touch to their buying experience. It induces a sense of trust and loyalty within customers and buyers.
Shorter sales cycles — Average sales cycles are very cumbersome and filled with many touchpoints, followed by the corresponding content that is supposed to push the prospect to the next milestone. Instead of making buyers go through impersonal communication methods like filling out time-consuming forms, an instant messaging technology can make the whole process shorter and simpler.
Conversational marketing tools like chatbots enable the sales team to get in touch with highly qualified leads quickly. They also help schedule on-spot sales meetings, notifying the sales representatives of a lead ready to talk.
Ample amount of data — Intelligent chatbots are highly personalized and allow marketers to ask more in-depth questions about their visitors. Chatbot-focused marketing produces a plethora of information about website visitors, which helps in understanding the needs and behavior of the consumer, allowing marketers to approach them with more personalized communication.
Chatbots integrate seamlessly with other applications, like email marketing software, CRM software, social media marketing software, etc., to build a comprehensive data reservoir.
Marketing and sales fusion — Conversational marketing tools help in leveraging unified marketing and sales efforts. Aligning marketing and sales has always been challenging. With Chatbots, the fusion of marketing and sales efforts is smoother and easier as it allows effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. Chatbots also allow salespeople to access all the conversations to ensure their messaging is consistent with previous engagements. Advanced customer insights also play a major role in guiding prospects down the funnel which enables sales representatives to better understand possible opportunities and outcomes.
Who Uses Conversational Marketing Software?
Conversational marketing tools are mainly used by customer service teams, sales teams, and marketing teams.
Customer service teams — Customer service teams use conversational marketing tools to communicate with website visitors that use the feature to ask questions or voice concerns. These tools allow customer service teams to be active throughout the day. Chatbots enabled with artificial intelligence (AI) help customer service teams by resolving simple questions quickly, giving them more time to tackle more complex queries.
Sales teams — Sales teams utilize conversational marketing tools to generate leads and move prospects faster up the sales funnel. Since the buyer is expressing interest in the company by initiating a conversation using the live chat feature, it’s a great opportunity to spark a sales conversation.
Marketing teams — Marketing teams use conversational marketing tools to understand what is happening on their website and create personalized experience for their most qualified prospects through lead data, instant communication, and chatbots. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and AI technology, sales departments are able to construct intelligent response flows that guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation from where it left off.
Kinds of Conversational Marketing Software
Website pop-ups — Pop-ups are small windows that pop up on web pages or websites. Marketers use pop-ups on their website to gain visitor attention and increase engagement.
Social messaging apps — Social messaging apps are another effective way to engage customers. Social messaging apps allow businesses to interact with their existing and potential customers, giving them a very personalized experience.
SMS — Businesses also leverage the conversations enacted through text messages or via SMS to engage customers.
Conversational Marketing Software Features
Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey.
Personalized messaging — Customers and buyers are seeking a highly personalized buying experience. This type of software allows for the customization and hyper-personalization of messaging as it pertains to a target audience.
Live chat — Real-time conversations with buyers and customers enable improved customer trust and loyalty as they keep them engaged and add a personal touch to their interactions through hyper-personalized experience. It also helps in discovering customer pain points and resolving issues faster. Employing a live chat tool improves and enhances the overall website experience.
24/7 availability — Chatbots never sleep, as such, they are available throughout the day to engage with new leads instantly. They help marketers never miss out on a lead and build a strong bottom line for the funnel.
Reporting and analytics — These tools include reporting based around specific and overall conversation results. They provide powerful insights into audience segments, consumer needs profiles, and sales performance to make faster decisions.
Integrations — These types of tools integrate with CRM software to power dashboards, workflows, and notification triggers, as well as marketing automation software to enable marketing campaign execution to targeted accounts.
Sequencing — This type of software helps with lead engagement even when buyers leave a website. With robust email tools and drip campaigns, they queue up a series of emails that give leads all the information they need to turn into customers. Every interaction with the content automatically triggers the perfect follow-up or next step.
Lead generation — Live chat is approachable for customers, so it is an easy way to begin a sales conversation. The informal nature of live chat makes a sales conversation more comfortable for the customer, presenting a great opportunity to initiate a sale.
Cross-channel communication — Conversations are enacted over social media, SMS, voice assistants, and pop-ups on websites. It allows marketers to reach out to their buyers or customers on the most relevant and preferred channels.
Artifical intelligence (AI) — Conversational AI prioritizes leads through lead scoring, market insights, and account-level insights with the help of AI technology. It engages leads in real time and provides them with a personalized customer experience through customized offers and communication.
Customer profiling — This feature allows creation and modification of customer profiles based on conversations. Customers are broken down into groups in terms of similar interests and goals. Marketers use customer profiling to identify common preferences and demographics of customers which ultimately helps them carve a better decision design.
Other features of conversational marketing software include Lead Gathering and Sales Conversions.
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