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- Marketing Automation Software
- Salesforce Marketing Cloud Account Engagement
- Zoho Marketing Automation
- Salesforce Marketing Cloud Account Engagement-vs-Zoho Marketing Automation
Compare Salesforce Marketing Cloud Account Engagement and Zoho Marketing Automation 
At a Glance
Market Segments
Mid-Market (52.5% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Free Trial
Salesforce Marketing Cloud Account Engagement
Star Rating
(2,394)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansZoho Marketing Automation
Star Rating
(101)4.2 out of 5
Market Segments
Small-Business (56.8% of reviews)
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in its CRM Integration with a score of 9.0, allowing seamless data flow between marketing and sales teams, while Zoho Marketing Automation, although strong, scores slightly lower at 8.6.
- Reviewers mention that Zoho Marketing Automation shines in Email Campaigns, achieving a high score of 9.0, which indicates robust features for managing and executing email marketing strategies, compared to Salesforce's score of 8.0 in the same area.
- G2 users highlight that Salesforce's Lead Intelligence features, particularly in Lead Analysis with a score of 8.5, provide deeper insights into lead behavior, whereas Zoho's corresponding feature scores 8.7, indicating a competitive edge in this aspect.
- Users on G2 report that Zoho Marketing Automation offers superior Ease of Use with a score of 8.2, making it more accessible for small businesses, while Salesforce's score of 7.6 suggests a steeper learning curve for new users.
- Reviewers mention that Salesforce Marketing Cloud's Dynamic Content capabilities, scoring 7.4, are less flexible compared to Zoho's 8.0, which allows for more personalized marketing experiences based on user behavior.
- Users say that Zoho's Social Media Integration features, scoring 8.1, are more comprehensive than Salesforce's 7.7, making it easier for businesses to manage their social media campaigns directly from the platform.
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
Salesforce Marketing Cloud Account Engagement
No trial information availableZoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.0
1,720
7.9
81
Ease of Use
7.6
1,759
8.1
81
Ease of Setup
7.3
1,060
7.6
46
Ease of Admin
7.9
1,050
7.7
42
Quality of Support
7.4
1,616
8.0
76
Has the product been a good partner in doing business?
7.9
1,026
8.1
41
Product Direction (% positive)
7.3
1,671
8.4
78
Features by Category
Email Marketing
7.9
1215
|
Verified
8.2
39
8.4
1211
|
Verified
8.5
39
8.1
1199
|
Verified
8.4
39
8.2
1111
|
Verified
8.6
42
Online Marketing
7.4
1107
|
Verified
8.3
41
7.4
931
|
Verified
8.0
40
7.5
884
|
Verified
8.0
35
7.3
959
|
Verified
8.4
37
7.3
896
|
Verified
8.0
41
Lead Management
8.0
1077
|
Verified
8.5
43
7.6
1041
|
Verified
Feature Not Available
8.0
1082
|
Verified
8.2
42
8.0
1071
|
Verified
8.2
43
8.1
1068
|
Verified
8.5
43
7.8
1000
|
Verified
8.4
43
7.9
968
|
Verified
8.3
43
8.3
1072
|
Verified
8.5
41
Campaign Management
7.6
914
|
Verified
8.3
39
7.7
807
|
Verified
7.5
39
7.1
702
|
Verified
8.4
40
6.8
206
7.8
37
Social
6.4
398
8.2
39
6.6
593
|
Verified
8.1
38
7.0
222
|
Verified
8.6
37
7.1
212
|
Verified
8.2
39
7.0
184
8.0
39
Reporting & Analytics
7.4
1111
|
Verified
8.4
43
6.9
934
|
Verified
8.4
41
6.6
806
|
Verified
7.9
40
6.5
752
|
Verified
7.9
41
6.5
738
|
Verified
7.5
38
Platform
6.9
649
|
Verified
7.7
32
7.8
189
8.4
33
8.0
698
|
Verified
8.5
32
7.5
171
|
Verified
7.4
31
7.5
130
7.8
29
8.0
690
|
Verified
8.4
33
7.9
142
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.0
688
|
Verified
8.2
34
7.7
550
|
Verified
8.0
33
7.4
513
|
Verified
7.9
33
Lead Intelligence
8.2
54
Not enough data
8.1
54
Not enough data
8.5
54
Not enough data
Lead Management
8.3
55
Not enough data
8.1
55
Not enough data
8.5
55
Not enough data
Marketing Campaigns
8.4
54
Not enough data
8.2
52
Not enough data
8.2
53
Not enough data
8.4
55
Not enough data
8.5
55
Not enough data
Campaign Execution
8.4
51
Not enough data
8.5
52
Not enough data
8.5
52
Not enough data
8.9
52
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.5
38
Not enough data
6.8
38
Not enough data
7.2
38
Not enough data
7.3
38
Not enough data
Edit
7.1
37
Not enough data
7.5
37
Not enough data
7.8
36
Not enough data
Logistics
8.1
36
Not enough data
6.8
35
Not enough data
7.5
36
Not enough data
7.4
37
Not enough data
Generative AI
7.0
23
Not enough data
7.2
23
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Platform Data
8.5
8
Not enough data
8.8
8
Not enough data
Platform Additional Functionality
8.5
8
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
50
Not enough data
8.3
52
Not enough data
Platform Data
8.0
55
Not enough data
7.9
52
Not enough data
8.2
55
Not enough data
8.2
51
Not enough data
Platform Additional Functionality
8.8
53
Not enough data
8.5
47
Not enough data
8.9
50
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
52
Not enough data
8.1
53
Not enough data
8.0
52
Not enough data
8.2
48
Not enough data
Page Optimization
8.2
48
Not enough data
7.9
45
Not enough data
8.1
50
Not enough data
7.6
39
Not enough data
Integrations
8.0
38
Not enough data
8.2
52
Not enough data
8.2
43
Not enough data
Generative AI
7.9
12
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.3
50
Not enough data
8.2
50
Not enough data
8.1
49
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.8
48
Not enough data
8.1
50
Not enough data
7.4
46
Not enough data
7.7
50
Not enough data
Analytics
8.0
49
Not enough data
7.8
51
Not enough data
Customization
8.0
52
Not enough data
8.2
51
Not enough data
8.1
49
Not enough data
8.3
48
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.4
41
Not enough data
8.5
42
Not enough data
8.0
38
Not enough data
Discovery
8.4
41
Not enough data
8.5
42
Not enough data
8.4
39
Not enough data
Management
7.9
40
Not enough data
8.5
40
Not enough data
Platform
8.5
42
Not enough data
8.3
40
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Not enough data
Lead Management
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
Marketing Campaigns
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
Marketing Operations
7.8
71
8.0
23
|
Verified
8.2
76
8.1
22
|
Verified
8.0
70
7.9
23
|
Verified
8.6
74
8.4
22
|
Verified
7.5
67
7.5
21
|
Verified
7.9
59
7.4
19
Campaign Activity
8.5
71
8.5
22
|
Verified
8.3
79
7.8
22
|
Verified
8.2
67
8.2
22
|
Verified
8.2
71
8.3
21
|
Verified
8.0
69
8.3
21
|
Verified
8.0
66
7.3
20
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Account Engagement and Zoho Marketing Automation are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Lead Scoring, Lead Capture, Email Template Builder, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Zoho Marketing Automation is categorized as WhatsApp Marketing and SMS Marketing
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.3%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.1%
Other
48.8%
Marketing and Advertising
17.9%
Information Technology and Services
10.5%
Computer Software
10.5%
Staffing and Recruiting
5.3%
Financial Services
5.3%
Other
50.5%
Most Helpful Reviews
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Zoho Marketing Automation
Most Helpful Favorable Review
Pranav S.
Verified User in Computer & Network Security
The integration with our existing Zoho CRM portal helps with seemlessly linking our marketing campaigns with various categories of existing clients listed in our CRM.
Most Helpful Critical Review
Verified User in Computer Software
Its not the fastest solution in the market, even being SaaS
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Pranav S.
Verified User in Computer & Network Security
The integration with our existing Zoho CRM portal helps with seemlessly linking our marketing campaigns with various categories of existing clients listed in our CRM.
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Verified User in Computer Software
Its not the fastest solution in the market, even being SaaS
Alternatives
Discussions
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How can I use this?
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Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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