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- ActiveCampaign-vs-Zoho Marketing Automation
Compare ActiveCampaign and Zoho Marketing Automation 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial
ActiveCampaign
Star Rating
(14,130)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansZoho Marketing Automation
Star Rating
(101)4.2 out of 5
Market Segments
Small-Business (56.8% of reviews)
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses with a score of 8.9, while Zoho Marketing Automation has a slightly lower score of 8.5 in the same area. Reviewers mention that ActiveCampaign's automation features are intuitive and user-friendly.
- Reviewers mention that ActiveCampaign's Campaign Management capabilities are robust, scoring 8.9, compared to Zoho's 8.4. Users on G2 appreciate the ease of creating and managing campaigns in ActiveCampaign, highlighting its Triggered Campaigns feature as particularly effective.
- Users say that Zoho Marketing Automation shines in Landing Pages and Forms, scoring 8.3, while ActiveCampaign scores lower at 7.4. Reviewers mention that Zoho's templates are versatile and easy to customize, making it a preferred choice for users focused on lead generation.
- G2 users report that ActiveCampaign has superior Lead Management features, with a score of 8.5, compared to Zoho's 8.4. Users highlight the effectiveness of ActiveCampaign's Lead Scoring and Grading tools, which help prioritize leads efficiently.
- Reviewers mention that Zoho Marketing Automation offers better Reporting & Analytics capabilities, scoring 8.3 compared to ActiveCampaign's 7.7. Users appreciate the depth of insights provided by Zoho, particularly in Web Analytics, which helps in tracking campaign performance.
- Users on G2 report that ActiveCampaign's Quality of Support is notably higher, with a score of 8.6, while Zoho's support is rated at 7.9. Reviewers mention that ActiveCampaign's customer service is responsive and helpful, which is crucial for users needing assistance with complex marketing strategies.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
ActiveCampaign
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.8
10,679
7.9
81
Ease of Use
8.2
10,784
8.1
81
Ease of Setup
8.0
6,721
7.6
46
Ease of Admin
8.4
6,125
7.7
42
Quality of Support
8.6
9,895
8.0
76
Has the product been a good partner in doing business?
8.8
5,989
8.1
41
Product Direction (% positive)
8.3
10,082
8.4
78
Features by Category
Sales Force Automation
8.2
1972
|
Verified
Not enough data
6.9
907
Not enough data
7.9
1642
|
Verified
Not enough data
7.7
1562
|
Verified
Not enough data
7.0
1116
|
Verified
Not enough data
7.6
1320
|
Verified
Not enough data
7.0
1102
|
Verified
Not enough data
6.9
1038
|
Verified
Not enough data
7.3
1176
|
Verified
Not enough data
Marketing Automation
9.0
2179
|
Verified
Not enough data
8.8
2075
|
Verified
Not enough data
8.5
2028
|
Verified
Not enough data
7.8
1364
|
Verified
Not enough data
Customer Support
7.6
1358
|
Verified
Not enough data
7.7
1517
|
Verified
Not enough data
8.0
1650
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.5
1340
|
Verified
Not enough data
Reporting & Analytics
7.7
1834
|
Verified
Not enough data
7.9
2032
|
Verified
Not enough data
7.1
1186
|
Verified
Not enough data
Mobile & Social
7.3
1126
|
Verified
Not enough data
7.3
1229
|
Verified
Not enough data
7.1
1274
|
Verified
Not enough data
Platform
7.9
1824
|
Verified
Not enough data
8.0
1772
|
Verified
Not enough data
8.1
1879
|
Verified
Not enough data
7.3
1311
|
Verified
Not enough data
7.0
1211
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1944
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Integration
8.1
1794
|
Verified
Not enough data
8.1
1804
|
Verified
Not enough data
7.8
1508
|
Verified
Not enough data
Generative AI
6.0
561
Not enough data
Agentic AI - CRM
5.8
10
Not enough data
5.5
10
Not enough data
5.7
9
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
Email Marketing
8.7
6172
|
Verified
8.2
39
8.9
5994
|
Verified
8.5
39
8.6
5853
|
Verified
8.4
39
8.9
5458
|
Verified
8.6
42
Online Marketing
7.4
4112
|
Verified
8.3
41
7.9
3817
|
Verified
8.0
40
7.9
3273
|
Verified
8.0
35
8.1
4610
|
Verified
8.4
37
7.8
3220
|
Verified
8.0
41
Lead Management
8.3
4094
|
Verified
8.5
43
8.0
3703
|
Verified
Feature Not Available
8.5
4814
|
Verified
8.2
42
8.0
3236
|
Verified
8.2
43
8.5
4082
|
Verified
8.5
43
8.1
3734
|
Verified
8.4
43
8.2
3544
|
Verified
8.3
43
8.1
3314
|
Verified
8.5
41
Campaign Management
8.0
3242
|
Verified
8.3
39
7.8
2860
|
Verified
7.5
39
7.3
2406
8.4
40
6.9
2106
|
Verified
7.8
37
Social
6.9
2095
|
Verified
8.2
39
7.4
2451
|
Verified
8.1
38
7.3
2322
|
Verified
8.6
37
7.2
2215
|
Verified
8.2
39
7.1
2175
|
Verified
8.0
39
Reporting & Analytics
8.1
4928
|
Verified
8.4
43
7.6
3355
|
Verified
8.4
41
7.2
2689
|
Verified
7.9
40
7.2
2495
|
Verified
7.9
41
7.0
2215
|
Verified
7.5
38
Platform
8.0
3450
|
Verified
7.7
32
8.2
3234
|
Verified
8.4
33
8.3
3447
|
Verified
8.5
32
7.5
2158
|
Verified
7.4
31
7.0
1890
|
Verified
7.8
29
8.4
3454
|
Verified
8.4
33
7.6
2184
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.8
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.3
10
Not enough data
6.7
10
Not enough data
6.7
10
Not enough data
Integration
8.2
3487
|
Verified
8.2
34
8.2
3387
|
Verified
8.0
33
7.8
2868
|
Verified
7.9
33
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1899
Not enough data
6.3
1400
Not enough data
7.0
1502
Not enough data
7.6
1566
Not enough data
Edit
7.4
1631
Not enough data
8.0
1847
Not enough data
7.4
1543
Not enough data
Logistics
7.8
1697
Not enough data
7.0
1466
Not enough data
7.8
1657
Not enough data
7.8
1432
Not enough data
Generative AI
5.9
736
Not enough data
6.1
575
Not enough data
Agentic AI - Email Template Builder
6.9
9
Not enough data
6.3
9
Not enough data
Text Messaging
7.4
139
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
283
Not enough data
Campaign Management
8.2(won by default)
331
Not enough data
8.3(won by default)
304
Not enough data
8.0(won by default)
289
Not enough data
7.8(won by default)
268
Not enough data
7.9(won by default)
257
Not enough data
8.2(won by default)
248
Not enough data
8.2(won by default)
240
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
562
Not enough data
7.9
587
Not enough data
7.8
505
Not enough data
7.5
528
Not enough data
Page Optimization
7.7
402
Not enough data
7.8
506
Not enough data
7.5
449
Not enough data
7.2
390
Not enough data
Integrations
7.5
383
Not enough data
8.5
520
Not enough data
8.2
491
Not enough data
Generative AI
6.2
146
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
599
Not enough data
7.6
496
Not enough data
6.8
407
Not enough data
7.4
592
Not enough data
Additional Functionality
7.9
609
Not enough data
5.6
368
Not enough data
7.4
474
Not enough data
6.1
379
Not enough data
7.0
453
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.0
23
|
Verified
Not enough data
8.1
22
|
Verified
Not enough data
7.9
23
|
Verified
Not enough data
8.4
22
|
Verified
Not enough data
7.5
21
|
Verified
Not enough data
7.4
19
Campaign Activity
Not enough data
8.5
22
|
Verified
Not enough data
7.8
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.3
20
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Zoho Marketing Automation are categorized as Marketing Automation, WhatsApp Marketing, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, Email Template Builder, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Zoho Marketing Automation is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Marketing and Advertising
17.9%
Information Technology and Services
10.5%
Computer Software
10.5%
Staffing and Recruiting
5.3%
Financial Services
5.3%
Other
50.5%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Zoho Marketing Automation
Most Helpful Favorable Review
Verified User in Non-Profit Organization Management
I really like how the filter for contact and wordpress plugin to push lead directly into the system.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Track all pages on site, workload sometimes is too much to handle
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Verified User in Non-Profit Organization Management
I really like how the filter for contact and wordpress plugin to push lead directly into the system.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Marketing and Advertising
Track all pages on site, workload sometimes is too much to handle
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How can I use this?
1 comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
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Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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