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Zoho Marketing Automation Reviews & Product Details - Page 5

Zoho Marketing Automation Overview

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to recurring customers. Zoho Marketing Automation helps to attract visitors to the website, turn anonymous visitors into leads, and convert leads into loyal customers and retain them longer. With Zoho Marketing Automation, you can manage your marketing across various channels—email, WhatsApp, SMS, social media, and offline—all from a single place.

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Zoho Marketing Automation Details
Languages Supported
Danish, German, English, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.


Seller

Zoho

Description

Zoho Corporation is a software development company, privately held and profitable. It offers beautifully smart software to help you grow your business. With over 50 million users worldwide, Zoho's 45+ products aid your sales and marketing, support and collaboration, finance and recruitment needs, with the long term vision to transform the way you work. Our Global HQ is in Chennai, India, and the US HQ is in Austin, Texas.

Overview Provided by:
Product Marketer at Zoho Corporation

Zoho Marketing Automation Integrations

(1)
Integration information sourced from real user reviews.

Recent Zoho Marketing Automation Reviews

Verified User
C
Verified UserMid-Market (51-1000 emp.)
1.5 out of 5
"Product Has Many Features But Isn't Necessarily User-Friendly"
What I like best about this tool is its strong range of features. It's convenient to automate workflows, making it easier to run campaigns without ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Zoho Marketing Automation - Affordable and feature-rich marketing automation tool"
The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using othe...
Subha B.
SB
Subha B.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great tool for Email Marketing for non-coders"
The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on ...

Zoho Marketing Automation Media

Zoho Marketing Automation Demo - Website behavioral marketing and 360 Degree lead view
Understand how your leads, prospects and customers are engaging with you on your website and take relevant follow-up actions. Get a comprehensive view of leads across channels, identify top performing sources and streamline your marketing with a holistic approach.
Zoho Marketing Automation Demo - Ecommerce Marketing
Connect your e-commerce store, run endless promotions, and bring back more sales. Revive shopping from abandoned carts and automate all your purchase follow ups.
Zoho Marketing Automation Demo - Create lead-to-customer journeys
Create targeted and personalized journeys with the drag-and-drop editor that can help you engage with your leads, prospects and customers.
Zoho Marketing Automation Demo - WhatsApp Marketing Automation
Send bulk WhatsApp marketing campaigns to your target audience globally and engage proactively on their most preferred channel. Create message templates, personalize messages with segments, choose templates that work best for your brand, and engage in 1:1 conversations with your favorite customers.
Zoho Marketing Automation Demo - Create free landing pages
Build, deploy and measure amazing landing pages easily. You can host it freely with Zoho Marketing Automation or on your own domain, and witness the power of automated lead generation.
Zoho Marketing Automation Demo - Plan your entire marketing efforts
Ideate, Build, execute and measure your entire marketing plan from a single dashboard. You can set goals for the plans, identify top performing campaigns, measure your ROI and track key metrics such as budget, CAC, LTV etc.
Answer a few questions to help the Zoho Marketing Automation community
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101 Zoho Marketing Automation Reviews

4.2 out of 5
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101 Zoho Marketing Automation Reviews
4.2 out of 5
101 Zoho Marketing Automation Reviews
4.2 out of 5

Zoho Marketing Automation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

What Makes Zoho Marketing Automation Amazing is the ease of using it.

It augers well with other Zoho tools

It makes marketing effortless thanks to it's multiple features

It's easy to customise to meet business needs Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I haven't had any bad experiences with this product. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We use this product as a marketing analytics solutions and it has been great as a marketing platform Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps us in Lead Management and Sales Follow-up management.

We also use this for the support ticket management and improving user experience by timely resolution with the help of tracking set across. Review collected by and hosted on G2.com.

Mayura Mahesh  W.
MW
Director Digital Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Zoho One?

The tool has helped me to reduce the manual work. The solution is for all marketing needs. The features include customizable CRM, Campaigns & Email Automation.

I have been working on all of the above for more than a year now

Zoho CRM Tool - has an easy configuration, & is a single solution for all my marketing needs

Zoho campaigns - I have used many other tools; Zoho Campaigns has good custom templates and scheduling options which made my day-to-day task very easy

Zoho Forms - I like the drag and drop functionality in the custom form builder, and is very easy to implement with website forms Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

The email automation workflows sometimes delay the alert response to get the alerts triggered. Otherwise, the tool is excellent solution for email automation needs Review collected by and hosted on G2.com.

Recommendations to others considering Zoho One:

Best all in one solution for marketing and sales needs Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

1. Zoho Campaigns - Custom email & newsletter templates and scheduling options for my regular mail campaigns

2. Zoho CRM features which include custom forms, email alerts and preview options are excellent to check the mails in all devices Review collected by and hosted on G2.com.

Ray B.
RB
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Zoho One?

Access to multiple apps that I use daily for one simple price. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Zoho support is fast, but not effective. Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Multiple apps in one platform gives me the freedom to integrate seamlessly. Review collected by and hosted on G2.com.

KM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

Easy to learn and easy to use. I really appreciate how simple my work became when I had Zoho to reference and help me maintain accounts. A great solution. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Can't think of anything I didn't like. It wasn't bad. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Keeping my data organized, referencing clients for contracts, building leads, and making a lot of emails! Used Zoho to manage our social media a bit too. It was good. Review collected by and hosted on G2.com.

Alex G.
AG
Freight Broker
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

Leads can be imported easily from PC (as Csv file) and can be generated easily using signup forms, integrating it with Eventbrite, tracking webinar registration using GoToWebinar. Additionally, provide a funnel builder under "Journeys" tab. So, there is no need to spend extra dollars on other software, such as clickfunnel.com. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The signup form templates are not good enough. No free software version is provided like other competitor software such as HubSpot. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I spent a lot on Facebook ads but did not have any funnel to create a gerney for my customers. Zoho marketing not only provides me with easy software to create a funnel but also helps me save extra dollars I think to spend on different software. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
AL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zoho One?

The extensive list of applications included in Zoho One is the best thing about it. There is at least one application for almost all your business needs in Zoho One suite. In some instances, there are even multiple apps that can fulfill your requirement. Do you need an accounting application? You have Zoho books, invoice, expense, inventory, subscription. You have Zoho CRM to maintain your leads and customers. There are Zoho campaigns and marketing hub for your marketing team. Zoho Analytics for BI and business analytics to make dashboards and reports. The best part is that all these applications come tightly integrated, i.e, you do not have to pass data between these applications manually; it'll all happen automatically in the background. All these come at a meager price. I don't think there is any other suite of applications at this price point; hence, Zoho One is a lifesaver for any start-up starting out. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

The list of applications can become extremely overwhelming when deciding which one to use for which case. This can become even more daunting since even the Zoho support staff won't be able to tell you fully which one you should use. For example, Both campaigns and marketing hub helps you create marketing campaigns; now, which one should you use? Or Zoho books can manage subscriptions, inventory, invoices, and expenses, but there are separate apps for these needs too, so should you use a particular application of just Zoho Invoice? You can end up in analysis paralysis while deciding which isn't beautiful. The second problem is you might not even need all the applications in the Zoho One suite; now, there is no way you can remove a few applications from the billing. You will have to either buy the entire Zoho One suite or buy the applications you need individually, which will make the overall billing very costly Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Zoho One gives us a bunch of applications that empower us to run our business smoothly. It has benefited us immensely since we do not have to look and search for other third-party applications for day-to-day activities. Since most of the applications are very easy to implement and run, we do not even need to hire an additional resource to handle the suite, and that's a good save on the expense. Review collected by and hosted on G2.com.

Daniel H.
DH
Marketing Manager / Web Developer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zoho One?

The pricing and the depth of features to which each platform is available. It truly is an all-in-one solution that works for both small and large businesses. Constant updates to the UI and functionalities also means they listen to their customer base. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Their support could be better and better catered to each country. There is a bit of a language barrier and I often get put in touch with the wrong person. This can definitely improve. Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

It's solving the pain of having multiple online applications all needing separate logins and billing and consolidating all these apps into one login at one low-cost price. Review collected by and hosted on G2.com.

PS
Head of PMO
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Zoho Marketing Automation?

The integration with our existing Zoho CRM portal helps with seemlessly linking our marketing campaigns with various categories of existing clients listed in our CRM. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing to dislike about this tool. It does the job as expected, and I look forward to exploring this tool more often. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Helps speed up our planned marketing campaigns and to target the potential list of customers to add to our business and also helps in targetting existing customers for upsell/cross sell Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zoho One?

There is everything you need in it and it allows native integration between its modules. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Too many settings to complete before going live Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

It's a great CRM tool which also solves many other needs such as HR processes, conducting webinars and sending marketing mails. Review collected by and hosted on G2.com.