Optimizely Content Management System Reviews & Product Details - Page 9

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Verified User in Banking

Mid-Market (51-1000 emp.)

4/10/2024

"Website Support"

4.5/5

What do you like best about Optimizely Content Management System?

The prompt service in resolving website issues and improving management gaps based on client feedback. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Optimisely still needs to improve their communications with client whenever there is a suspicious website attack Review collected by and hosted on G2.com.

Yakkaluru G.

Director - Products

Financial Services

Small-Business (50 or fewer emp.)

8/30/2023

"Best CMS tool for any mid-sized company or a startup"

4.5/5

What do you like best about Optimizely Content Management System?

1. Options like plenty like multi-contribution, drag-drop & customizations.

2. Integration with other third party softwares makes it easy to colloborate & make changes.

3. Finally their support is prompt & empathetic Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

1. No proper user guide. Users can be lost with multiple features.

2. Commerce Manager is not supportive with the latest versions.

3. Images & content doesn't fit in. It takes a lot of time to load if we are adding too much of the content. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Yakkaluru,

Thanks so much for leaving us a review, we really appreciate it. It's great to hear that you've been having an overall positive experience with Optimizely CMS and it's enabling your team members to make updates when developer resources may not be available. It would be great if you could share your dislikes above with your Customer Success Manager if you haven't already. They will be able to pass on your insights onto our product team.

Kapil V.

Senior Sales Manager

Small-Business (50 or fewer emp.)

8/9/2023

"The Optimizely effect on digital brilliance."

4/5

What do you like best about Optimizely Content Management System?

With Optimizely, my digital playground becomes a launchpad for next-level experiences. Mix, Match, and experiment with ease to find the golden formula that wows my audience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I really liked what Optimizely had to offer- great features for experimenting and optimizing digital experiences. Unfortunately, the paid subscription didn't align with my budget limitations. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Operating within a highly competitive landscape, financial services companies like ours can leverage Optimizely to conduct A/B testing and experimentation. Enables us to refine our website and digital interface, resulting in enhanced user experiences, smoother navigation, and streamlined processes. These improvements are crucial and retaining customers in the digital age. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Kapil,

Thanks so much for sharing more on your user experience with our product. We're happy to hear that it's been pivotal in creating unique experiences for your customers. We're sorry to hear about your budget limitations and hope to have you as a customer again one day!

Verified User in Financial Services

Mid-Market (51-1000 emp.)

6/7/2023

"Seamless CMS"

4.5/5

What do you like best about Optimizely Content Management System?

Optimizely CMS is simple to use and great for granting access to marketing or content management teams to quickly and easily manage their own updates without the need for complex releases. It is easy to use and onboard. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

At times the CMS is limited in its features and capabilities such as forms which means we have to seek other solutions when we would prefer to keep all solutions within the same platform. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS is reducing the need for developers to be involved in changes to content and giving marketers the freedom to manage their own changes. This results in the more effective use of developer time and enhances speed to market for specific changes required by marketing. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi There,

Thanks for leaving Optimizely CMS a review! We greatly appreciate your feedback. Our product is always evolving so any insight into how we can improve your user experience would be great to share with your Customer Success Manager. You can also always reach us with any questions or concerns at reviews@optimizely.com.

Akshay S.

Stock Broker

Small-Business (50 or fewer emp.)

8/17/2023

"Easy to use CMS for small enterprises."

4/5

What do you like best about Optimizely Content Management System?

The user interface of this CMS is very easy to understand for a naive user like me. Its dashboard is very appealing visually and navigation on this platform is like charm. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I find the support team a lilte slow. That's the only thing annoyed me. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Akshay,

We appreciate your review! We're happy to hear that you're finding our platform user-friendly. It would be much appreciated if you could share any feedback on how we could improve your experience with your Customer Success Manager so they can pass it on to the right people. Thanks!

Stephen S.

Enterprise (> 1000 emp.)

2/15/2023

"Clunky Fragile CMS with Limited Features"

0/5

What do you like best about Optimizely Content Management System?

* Intuitive and easy learning curve to get started authoring content Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

* Search doesn't find video media (only image assets)

* Difficult to duplicate blocks.

* Too many clicks/screens required to edit blocks

* UI is slow, unresponsive, unpredictable (Sometimes, if CMS errors creating content, you just have to try another browser or reload to try again)

* Difficult to customize and make user-friendly. I've tried making the CMS more user-friendly for Content Editors, but this either requires a lot of development effort or isn't feasible.

* Preview mode not representative of actual published content and functionality. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi There,

Thank you so much for leaving us a review! We’re sorry to hear that you’ve been having some trouble with Optimizely CMS and we’d like to address some of the points you’ve made here. Concerning the issues you’re finding with our search, we now have an Optimizely DAM where you can search any file type you’d like. You can learn more here: https://www.optimizely.com/enhancements/asset-management/

As for the speed and reliability of our User Interface, an upgrade to our CMS 12 will solve the issues you’re experiencing, we highly recommend switching over as soon as possible.

On to our preview mode- we're currently focusing on increasing publishing transparency through the improvement of our preview feature. This focus is on our roadmap and an upgrade will be coming soon.

Surrounding the other roadblocks you’re experiencing, it would be much appreciated if you could share with your Customer Success Manager. We’re always looking to support our customers in any way possible. You can also leave us a message at reviews@optimizely.com and we’ll connect you with the right people. Thanks again!

Verified User in Retail

Small-Business (50 or fewer emp.)

6/15/2023

"A really good leading CMS"

4/5

What do you like best about Optimizely Content Management System?

Allows huge teams of editors to manage website copy and assets intuitively and productively.Love the projects features and A+B testing. Also the framework is well designed, in the past we've relied on the good c# design of the framework to reach in and customize items via inheritance and dependency injection. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Sometimes our clients need hundereds or thousands of products in a single directory/catalog node, and when that happens the UI in the front end start losing features and slowing down, so we have to ask clients to carefully consider the product layout. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi There,

Thanks for your Optimizely CMS review! It's great to hear that it's working great for your organization. We ask that you share your feedback into how we can improve user experience directly with your Customer Success Manager or you can leave us a message with any questions or concerns at reviews@optimizely.com.

Johan B.

.NET Developer

Mid-Market (51-1000 emp.)

11/24/2022

"Optimizely CMS is a developer friendly, highly custimizable CMS"

4/5

What do you like best about Optimizely Content Management System?

I like that Optimizely CMS runs on the latest .NET version (6 and now 7) and is really developer friendly. We can make use of a fantastic open-source ecosystem of (NuGet) packages to extend the CMS, as well we can write them ourselves to meet any business requirement we can think of. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The biggest downside to Optimizely CMS is its pricing, unfortunately. I work at a partially government-funded charity organization that has to comply with some public Procurement Act, so we might be forced to switch from DXP to on-prem or, worse, another CMS, which nobody here really wants, though... The pricing also made the CMS a hard sell when I worked at Indivirtual. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It's a CMS, it solves all the content management bits that make our content editors productive. Optimizely CMS is the backbone of most of our systems, from the public www to a my-environment to delivering content via a third-party service, all the while editors can stay in control. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Johan,

Thanks for your review, it's great to hear about your experiences with our CMS. We highly value your business as a customer and would greatly appreciate if you could share any of your reservations with your Customer Success Manager, or you can always leave us a message at reviews@optimizely.com.

Verified User in Media Production

Mid-Market (51-1000 emp.)

11/7/2023

"New but easy to use"

5/5

What do you like best about Optimizely Content Management System?

I like the most that like best about Optimizely Content Management System is Easy to learn. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I dislike the most about Optimizlely is that it is something in addition, new to have to learn. Review collected by and hosted on G2.com.

Balint F.

Global E-Commerce Manager

Mid-Market (51-1000 emp.)

11/11/2022

"Easy to work with but lacks state-of-the-art features"

2.5/5

What do you like best about Optimizely Content Management System?

Easy to set up new page types and blocks if you know how. Highly customizable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I have worked with Shopware 5 and 6 before and found a lot of features missing in Optimizely. Why do I need to add redirects manually if a page changes its title? Why do I need to code to add new page types and blocks if it is so simple anyways? Why is there no separation between menu items and pages? They often have the same name so at least a different icon would be helpful. Everything has to be coded instead of configured in the backend. Performance is also not great and lacks effective caching mechanisms. Review collected by and hosted on G2.com.