Optimizely Content Management System Reviews & Product Details - Page 8

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Interactive Demo

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Verified User in Education Management

Small-Business (50 or fewer emp.)

8/6/2024

"Advanced web building capabilities"

4.5/5

What do you like best about Optimizely Content Management System?

I love the bespoke model that you can use through this system. Things like setting up audiences and the AI support are great! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It's too expensive for a solo entrepreneur such as myself. Review collected by and hosted on G2.com.

Matt B.

Marketing Specialist

Mid-Market (51-1000 emp.)

11/14/2023

"Great content management system"

4/5

What do you like best about Optimizely Content Management System?

Personalization, Data driven decision making, intergration with experimentation, A/B testing of content, scalability and performance and the user-friendly interface! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Cost is the only downside, however, it is competitive based on other enterprise-level CMS platforms. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

content opimization - allows you to test and refine various elements of our website (i.e. headlines, call to action buttons, images, etc)

personalization - easy to use implementation of personalized content based on user preferences, user behaviour and demographics to ensure content is most tailored to our target customers.

data-driven decision making - easy to conduct experimentation and provide helpful insights about what content performs best and what does not perform best. Review collected by and hosted on G2.com.

Verified User in Information Services

Small-Business (50 or fewer emp.)

8/26/2024

"Content management made easy!!!!!"

4/5

What do you like best about Optimizely Content Management System?

It has potential to save loads of time in content management. Easy to view content in one place. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Slight learning curve require but the design is very intuitive. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

12/13/2023

"Review of Optimizely content management."

4.5/5

What do you like best about Optimizely Content Management System?

To be honest,beginners may find Optimizely's interface to be a little confusing at first.It is quite strong,but it requires practice and commitment to learn all of its nuances.

It can seem like putting together a complicated IKEA bookcase to set up Optimizely.Developer intervention is often necessary for extensive customization,even though pre-built templates and integrations can facilitate the initial steps.There are so many configuration options that a novice could get lost.

Optimizely,s support team are,when you can get through to them,enlightened and accommodating.But contacting them can be difficult due to lengthy wait times and a convoluted ticketing process.When you need to stop during a fast-paced ride,imagine that the repair manual is written in a foreign language and the mechanics are overworked. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

For testers like me , Optimizely's feature set is impressive,but its complexity hurts.Updates often break current tests,necessitating ongoing rework.Combining it with other tools can be challenging due to awkward APIs and incompatible workflows.It's as if we are constantly falling behind and hoping for greater steadiness and seamless connectivity.Its power unfortunately comes at the expense of tester sanity and agility. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Tests conducted in the dark are over! By using A/B testing,I can precisely determine what works and what doesn't ,allowing me to optimize content for optimal impact.Imagine launching features with assurance,knowing that they supported by data-driven evidence.

It works like magic to optimally personalize content,customizing each user's experience. A system that learns and adapts will result in fewer edge cases to test,more efficient workflows,and satisfied customers.Envision it as if i had a personal virtual assistant that is aware of every user's preferences, simplifying my workload. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/6/2024

"Great for running A/B testing"

4/5

What do you like best about Optimizely Content Management System?

It was easy to run website experiments to help with conversion rate optimization. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Honestly didn't use it fully so didn't come across any limitations Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Enterprise (> 1000 emp.)

4/25/2024

"Optimizely CMS Review"

4.5/5

What do you like best about Optimizely Content Management System?

Optimizely makes it super easy to create a page. It makes really complex web features simple to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The UX is hard to learn and at times can be a little clunky. Review collected by and hosted on G2.com.

Halo W.

Enterprise (> 1000 emp.)

11/13/2023

"Optimizely is a dream CMS"

5/5

What do you like best about Optimizely Content Management System?

Optimizely CMS makes managing dozens of department, agency, parks, rec centers, and other associated sites very easy! What could be an unmanageable mess is instead straightforward, streamlined, and simple. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It makes all the other CMS systems I have used in the past look bad in comparison. Review collected by and hosted on G2.com.

Priyanka R.

Assistant Manager

Mid-Market (51-1000 emp.)

9/9/2023

"BOON TO CONTENT MARKETING"

5/5

What do you like best about Optimizely Content Management System?

We can easily customize our content.

The user interface is very clean and simple to understand and navigate.

Excellent service from their support team makes it more convinient to rely on them :) Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

They should revise the cost of this tool as it is very expensive for small business or who wants to start with something new.

You must have hands on technical knowledge to use Otimizely CMS as it is complicated platform for people with no prior tech skills.

Moving to optimizely from other Content management system can be hectic and time consuming. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Jagannath,

Thanks for leaving us a review on Optimizely CMS! It's great to hear that our product has been serving as a great solution for your team. Also, happy to hear about your positive customer service experience. We appreciate you sharing your insights on how we could improve your experience and ask that you also share these points directly with your Customer Success Manager.

Prasanth G.

Product Manager

Small-Business (50 or fewer emp.)

8/8/2023

"Perfect & Seamless CMS for Startups"

4.5/5

What do you like best about Optimizely Content Management System?

1. Can quickly do the page setup. Enables lot of customizations.

2. Drag-&-Drop feature is excellent & is the need of hour to swiftly & securely publish contents.

3. Support is great & approachable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

1. UI doesn't render quickly making it a lag to fetch the data.

2. Building through blocks is hard lot of friction to align the content with the images.

3. Lots of features make the user confused, better tutorial guides can help. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We are an agile product and everyday we make some changes related to the product, features, news articles & pricing. As we are a small team we don't have a dedicated team who looks care of the CMS. Optimizely is jumping into the action to solve this as it's easy to use by anyone. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Prasanth,

Thank you for your detailed review on Optimizely CMS. It's great to hear that our platform is working well for your small business. If you haven't already, it would be great if you could share feedback on how we could improve your user experience with your Customer Success Manager. They will be able to pass your insights onto our product team so they can be taken into consideration for future product updates.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

10/31/2023

"Optimizely for Higher Ed"

4/5

What do you like best about Optimizely Content Management System?

Optimizely offers excellent flexibility within the software, allowing our team to customize UX to different audiences throughout the site. As a CMS administrator, the built in workflow tools allows multiple content mangers to maintain their specific content, while providing me with oversight and approval functionality before changes are live. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Creating new functionality within the system generally requires the assitance of an external developer. It would be nice if there were more user friendly tools to enable non-techinal users to customize functionality features. Review collected by and hosted on G2.com.