Optimizely Content Management System Reviews & Product Details - Page 7

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Interactive Demo

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Neiden E C.

Physiotherapist

Small-Business (50 or fewer emp.)

8/29/2024

"Optimizely Content Management System - Review"

3.5/5

What do you like best about Optimizely Content Management System?

The fact that it has use AI-generated insight and I also like the interface of the product Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I haven't experienced any technical downsides as of yet however I do find the cost of it a bit more pricey compared to other platforms that are out there Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/13/2021

"Easy platform to create pages"

4.5/5

What do you like best about Optimizely Content Management System?

Easy to create and organize content great possibility of resources (images, videos, texts, carousel) Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

They could develop the ability to optimize content based on user experience with the site (ex: update home with cookie-based content) Review collected by and hosted on G2.com.

Louis E.

Founder (Digital Content Producer & Business Owner)

Mid-Market (51-1000 emp.)

11/7/2023

"Digital Content Specialistat Mazda Canada"

0.5/5

What do you like best about Optimizely Content Management System?

when it comes to what I like, I must be honest in stating that Optimizely hasn't managed to impress me or capture my enthusiasm in the same way that Squarespace did for my personal website. Squarespace's user interface is exceptionally intuitive, making it accessible for those with limited technical expertise, and the design options are aesthetically pleasing and customizable, offering a visually stunning website-building experience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Optimizely's performance has, in my experience, been notably slower than I'd prefer, and its interface is often unintuitive. The lag in response time can be frustrating, causing delays in my workflow and leading to a less efficient user experience. Additionally, the platform's lack of intuitive design and navigation makes it challenging to find and implement the features I need quickly and seamlessly, especially when compared to more user-friendly alternatives. These issues with speed and usability can be significant obstacles to maximizing the potential of the platform and can hinder the overall user satisfaction and productivity. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely offers an effective solution for Mazda to streamline the process of displaying information about their cars, selling their vehicles, and facilitating customer test drives at dealerships, all of which play a crucial role in boosting sales and generating revenues for the company. With its robust optimization and experimentation capabilities, Optimizely empowers Mazda to fine-tune their website and marketing strategies to better showcase their car models, making it easier for potential customers to access comprehensive information and make informed decisions. The platform's user-friendly interface and flexible design options enable Mazda to create an engaging online experience, ultimately driving more customers to the point of sale. Furthermore, Optimizely's tools for personalization and data-driven insights can help Mazda tailor their offerings to individual preferences, enhancing the likelihood of successful conversions and increased revenue. By providing a cohesive and data-backed approach to improving the customer journey, Optimizely plays a pivotal role in maximizing Mazda's sales potential and contributing to the company's overall success. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Louis,

Thank you so much for leaving us a review! We appreciate your honest feedback and we’re sorry to hear that you’ve been running into some issues with Optimizely Content Management System.

You may have already done so, but to improve your user experience, we highly suggest that you upgrade to our CMS 12. This is our latest version which includes a sleeker UI and better performance!

We would also like to recommend our Education materials many of which are free to our customers. You have access to content such as tutorials, webinars, and more which can help you to get the most out of our products. You can find them on our Optimizely Academy site here: https://academy.optimizely.com/student/catalog

If you would like to dig deeper into any issues we didn’t address here, please connect with your Customer Success Manager.

Thanks!

Alyssa C.

Small-Business (50 or fewer emp.)

5/2/2024

"Elevating Marketing Operations"

5/5

What do you like best about Optimizely Content Management System?

One of Optimizely's best features is its user-friendly interface, which facilitates seamless navigation. Not really a huge learning curve, which is typically associated with learning new software. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Wish I knew about Optimizely sooner, I don't see a lot of companies using it! Out of 40+ external licensing agencies that I deal with, only 1 uses Optimizely. Review collected by and hosted on G2.com.

Elaine S.

Small-Business (50 or fewer emp.)

1/9/2024

"Optimizely makes our operations more efficient and facilitates effective content deployment."

5/5

What do you like best about Optimizely Content Management System?

Throughout my position, working with Optimizely Content Management System closely, its outstanding flexibility took the core focus that I appreciate. Content managers like us need UX to be engaging for our audiences and the software allows us to customize how audience can interacts with product easily. It is quite beneficial to have a workflow tool that provides necessary oversight and approval processes as provided by Optimizely as a CMS administrator. It makes our operations more efficient and facilitates effective implementation of content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Nevertheless, I must remark that complexity with Optimizely can be a challenge sometimes, especially in supporting our testers. Sometimes, when updates made on a website are released, the same are found to have interfered with already existing tests and thus giving rise to some remakes. Review collected by and hosted on G2.com.

Arjan P.

Enterprise (> 1000 emp.)

1/28/2024

"A developers dream, extreme flexibility on the Microsoft stack"

5/5

What do you like best about Optimizely Content Management System?

A true enterprise level CMS, with all the support and flexiblity that goes with it. Easy to integrate with anything out there, be it an out of the box integration or using the vast Microsoft ecosystem. A very active community ensures any issues you might have is quickly resolved. Easy to work with for content managers, especially compared with some of the enterprise level competition. Complete control over the customer facing UI. Constant updates and innovation to the platform. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Pricewise it can be unsuitable for smaller organisations or projects. Review collected by and hosted on G2.com.

Verified User in Furniture

Small-Business (50 or fewer emp.)

4/10/2024

"Everything you need for success!!!"

5/5

What do you like best about Optimizely Content Management System?

Everything! Great everyday tool! The way content can be managed and organized is very clear and easy to find. When editing, it is easy to go back to previous versions/edits. So simple to integrate other tools such as Bynder! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Sometimes the edit panels do not display and takes some time to come back.

(Have refreshed browser, cache, tried incognito and still no panel) Review collected by and hosted on G2.com.

Allison W.

Enterprise (> 1000 emp.)

5/2/2024

"sometimes the fields aren't flexible enough"

3.5/5

What do you like best about Optimizely Content Management System?

quick and easy to set up a task and submit Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

inflexible fields hard to customize and adjust for our internal needs Review collected by and hosted on G2.com.

Sejal K.

Maths Trainer

Mid-Market (51-1000 emp.)

12/5/2023

"Optimizely CMS : Empowering Educators to Craft Effective Learning Experiences"

4.5/5

What do you like best about Optimizely Content Management System?

Its intuitive interface makes it easy for Educators of all technical levels to create and manage content. It is simple to implement and its collaborative features like Drag-and-drop functionality, WYSIWYG editor, pre-built templates make it quick and easy to add content, format text and design layouts.

It integrates seamlessly with other educational tools and platforms, such as Learning Management System (LMS), Assessment tools and student data systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its pricing structure is not feasible for small educational institutions or those with limited budgets. Setting up and configuring Optimizely CMS is time-consuming and need expertise for first time users, so it needs some improvement to increase their frequency of use.

Customer Support is poor, it takes a while for them to reply. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It simplifies the process of creating, editing and managing content, saving my time and effort. It's collaborative features enable educators to work together seamlessly like sharing drafts, providing feedbacks and tracking changes.

It is committed to making content accessible to all learners that includes built-in features, such as alterative text for images, keyboard navigation and colour contrast options to ensure that everyone can access and engage with content.

Its Integration with educational tool streamlines workflows and make it easy to manage content and data across different systems. Review collected by and hosted on G2.com.