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Compare Adobe Experience Manager and Episerver CMS 
At a Glance
Market Segments
Enterprise (47.9% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Experience Manager
Star Rating
(434)4.1 out of 5
Market Segments
Enterprise (47.9% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerOptimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Optimizely and Adobe Experience Manager offer robust content authoring capabilities, Adobe's features, such as its advanced Rich Text Editor, provide a slightly more intuitive experience, scoring 8.0 compared to Optimizely's 7.9.
- Reviewers mention that Optimizely excels in versioning, with a score of 8.0, allowing users to easily track changes and revert to previous versions, while Adobe's versioning feature scores slightly lower at 7.9.
- G2 users highlight that Adobe Experience Manager has a more comprehensive asset management system, scoring 8.2, which includes better organization and retrieval of digital assets compared to Optimizely's score of 7.6.
- Users on G2 report that the approval process in Adobe Experience Manager is more streamlined, achieving a score of 8.0, while Optimizely's approval process, scoring 7.6, could benefit from additional features to enhance workflow efficiency.
- Reviewers say that both platforms offer decent mobile capabilities, but Adobe's mobile features, scoring 7.6, are noted to be more user-friendly and responsive compared to Optimizely's score of 7.2.
- Users report that while both systems provide good customization options, Adobe Experience Manager's flexibility in branding and themes, scoring 7.8, is superior to Optimizely's score of 7.5, allowing for a more tailored user experience.
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Pricing
Entry-Level Pricing
Adobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
Optimizely Content Management System
No pricing availableFree Trial
Adobe Experience Manager
No trial information availableOptimizely Content Management System
No trial information availableRatings
Meets Requirements
8.5
321
8.2
168
Ease of Use
7.8
374
7.9
170
Ease of Setup
7.5
207
7.3
125
Ease of Admin
7.6
111
7.5
109
Quality of Support
7.8
288
7.8
149
Has the product been a good partner in doing business?
8.3
106
8.1
98
Product Direction (% positive)
8.2
319
7.8
156
Features by Category
Interface and Performance
8.5
59
Not enough data
8.4
59
Not enough data
8.1
59
Not enough data
8.4
57
Not enough data
8.4
59
Not enough data
Asset Management
8.5
64
Not enough data
8.6
57
Not enough data
8.3
56
Not enough data
8.3
57
Not enough data
8.4
56
Not enough data
7.8
55
Not enough data
8.4
56
Not enough data
8.5
60
Not enough data
Media Types
8.3
57
Not enough data
8.4
53
Not enough data
9.0
59
Not enough data
Administration
8.5
65
Not enough data
8.5
62
Not enough data
8.1
59
Not enough data
8.1
55
Not enough data
8.3
64
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
8.3
187
|
Verified
8.3
143
|
Verified
8.0
178
|
Verified
8.0
143
|
Verified
7.9
166
|
Verified
8.0
137
|
Verified
7.7
160
7.2
135
|
Verified
8.0
159
|
Verified
7.7
127
|
Verified
8.1
163
|
Verified
7.9
135
|
Verified
8.2
179
|
Verified
7.6
136
|
Verified
7.5
171
|
Verified
6.9
139
|
Verified
8.2
174
|
Verified
7.9
134
|
Verified
Design
7.5
162
|
Verified
6.4
119
|
Verified
7.6
156
7.1
123
|
Verified
7.8
166
|
Verified
7.5
120
|
Verified
8.0
176
|
Verified
7.8
130
|
Verified
Platform
7.7
141
|
Verified
7.2
126
7.6
149
|
Verified
7.7
131
7.8
160
|
Verified
7.8
133
|
Verified
8.1
170
|
Verified
8.0
137
|
Verified
8.2
153
8.2
116
|
Verified
8.2
147
|
Verified
8.2
120
|
Verified
7.8
148
|
Verified
6.9
125
|
Verified
7.7
141
|
Verified
7.7
125
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
8.8
17
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
8.7
17
|
Verified
Not enough data
8.8
17
|
Verified
Not enough data
9.1
17
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Standards
9.0
16
|
Verified
Not enough data
8.6
15
|
Verified
Not enough data
Feature Not Available
Not enough data
9.1
16
|
Verified
Not enough data
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
33
Not enough data
8.2
31
Not enough data
8.1
31
Not enough data
8.1
33
Not enough data
8.6
20
Not enough data
8.4
19
Not enough data
Content Management
8.7
36
Not enough data
8.9
35
Not enough data
8.6
33
Not enough data
Design & Development
7.4
29
Not enough data
7.4
28
Not enough data
8.3
34
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.6
37
Not enough data
8.3
37
Not enough data
8.2
35
Not enough data
Design
8.6
37
Not enough data
8.7
38
Not enough data
8.8
37
Not enough data
8.3
36
Not enough data
8.9
38
Not enough data
Generative AI
7.3
13
Not enough data
8.1
13
Not enough data
Functionality
Not enough data
7.3
13
Not enough data
6.3
12
Not enough data
7.2
13
Management
Not enough data
7.6
14
Not enough data
8.3
14
Not enough data
7.7
13
Support
Not enough data
7.4
14
Not enough data
7.8
12
Not enough data
7.4
13
Publishing
Not enough data
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Development
Not enough data
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Analytics
Not enough data
8.2
15
Not enough data
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Content Creation
8.9
73
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.0
67
|
Verified
Not enough data
Visual UGC
8.3
26
Not enough data
7.9
27
Not enough data
7.8
27
Not enough data
8.5
27
Not enough data
Integrations
8.1
26
Not enough data
8.8
28
Not enough data
8.3
27
Not enough data
8.5
26
Not enough data
Support
8.2
25
Not enough data
8.4
27
Not enough data
Performance
8.2
25
Not enough data
8.2
24
Not enough data
Categories
Categories
Shared Categories
Adobe Experience Manager and Optimizely Content Management System are categorized as Web Content Management
Unique Categories
Adobe Experience Manager is categorized as Customer Communications Management, Content Experience Platforms, Digital Experience Platforms (DXP), User-Generated Content, Digital Governance, and Digital Asset Management
Optimizely Content Management System is categorized as Headless CMS and WebOps Platforms
Reviews
Reviewers' Company Size
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.7%
Marketing and Advertising
8.0%
Computer Software
7.8%
Financial Services
6.8%
Retail
3.6%
Other
63.0%
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Most Helpful Reviews
Adobe Experience Manager
Most Helpful Favorable Review
Michele B.
Verified User in Food & Beverages
The functionality and capabilities of AEM are great for a diverse audience with complicated and varying access levels. Components are easy to add and configure, and meet all of our content needs. It is simple to add resources from the Digital Asset Manager...
Most Helpful Critical Review
Verified User in Financial Services
Implementation has been difficult and costly.
Optimizely Content Management System
Most Helpful Favorable Review
Marija J.
Verified User in Information Technology and Services
What I love about the platform is that it does not reinvent the wheel - as a developer, you are free to leverage any of the newest and coolest frameworks and packages without much hassle. Yet, you have a support of a reliable system underneath.
Most Helpful Critical Review
Nicholas H.
Verified User in Marketing and Advertising
This CMS absolutely requires an in-house .NET resource. Deploying aesthetic changes and creating new pages types is impossible without an employee that fully understands the .NET framework. Our company hired an agency to build our website using EPiServer....
Michele B.
Verified User in Food & Beverages
The functionality and capabilities of AEM are great for a diverse audience with complicated and varying access levels. Components are easy to add and configure, and meet all of our content needs. It is simple to add resources from the Digital Asset Manager...
Marija J.
Verified User in Information Technology and Services
What I love about the platform is that it does not reinvent the wheel - as a developer, you are free to leverage any of the newest and coolest frameworks and packages without much hassle. Yet, you have a support of a reliable system underneath.
Verified User in Financial Services
Implementation has been difficult and costly.
Nicholas H.
Verified User in Marketing and Advertising
This CMS absolutely requires an in-house .NET resource. Deploying aesthetic changes and creating new pages types is impossible without an employee that fully understands the .NET framework. Our company hired an agency to build our website using EPiServer....
Alternatives
Discussions
Do you have any plan to improve it's scalability?
3 comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is the best way to use
1 comment
MR
Adobe Experience Manager as a Cloud Service is the best way to use, which makes AEM SaaS.Read more
To reduce the reindex time for a large index, consider the following strategies:
1. Increase the number of shards: Distribute the index across more shards to parallelize the reindexing process.
2. Use a faster storage: Ensure that the storage system used for the index is optimized for speed, such as using SSDs instead of HDDs.
3. Optimize the source index: Remove unnecessary fields and reduce the size of documents in the source index to speed up the reindexing process.
4. Use bulk requests: Reindex data in bulk to reduce the overhead of individual requests.
5. Adjust the refresh interval: Temporarily increase the refresh interval of the target index to reduce the overhead of frequent refreshes during reindexing.
6. Throttle the reindexing process: Use the `requests_per_second` parameter to control the rate of reindexing and prevent overwhelming the cluster.
7. Use parallel reindexing: If possible, run multiple reindexing tasks in parallel to speed up the process.
8. Monitor and optimize cluster performance: Ensure that the cluster is not overloaded and has sufficient resources to handle the reindexing task efficiently.
1 comment
MR
We can reduce the indexing time by creating Lucene Index.Read more
Does Episerver offer product education?
2 comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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