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Sanity Reviews & Product Details

Sanity Overview

What is Sanity?

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io

Sanity Details
Product Website
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Sanity Community
Languages Supported
English
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Product Description

The Sanity Content Operating System is a fully customizable all-code platform for all your content-driven apps. Unlike a CMS, Sanity treats content as data, enabling your business to operate at scale. The platform offers a unified interface where teams maintain their own workflows while easily synchronizing content, integrating processes, and automating tasks across systems. With components including Content Lake, Live CDN, customizable Studio, App SDK, Functions, AI capabilities, Media Library, Canvas, and a Dashboard with Insights, Sanity empowers businesses to build, scale, and ship all the content applications they need.

How do you position yourself against your competitors?

To meet the ever-increasing demands of modern engagement, you need more than a CMS, you need a full Content Operating System.


Seller

Sanity.io

Description

Sanity.io is a platform that offers a flexible content management system (CMS) designed for developers and content creators. It provides real-time collaboration, structured content, and a customizable editing interface, enabling users to build and manage content-rich websites and applications efficiently. With its powerful APIs and integration capabilities, Sanity.io supports various workflows and allows for seamless content delivery across different platforms.

Overview Provided by:
Head of Demand Generation at Sanity.io

Sanity Integrations

(11)
Verified by Sanity

Recent Sanity Reviews

Logan M.
LM
Logan M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Seamless integration with our Next.js app"
I really like that Sanity is built with React and sits nicely alongside our Next.js app. It’s fast, developer-friendly, and incredibly customizable...
Emilio D.
ED
Emilio D.Mid-Market (51-1000 emp.)
5.0 out of 5
"So much possibilities on a flexible platform"
Coming from the WordPress ecosystem let me tell you that the change has been amazingly straightfoward. Sanity provides clear documentation and the ...
MS
Mark S.Small-Business (50 or fewer emp.)
5.0 out of 5
"The Best CMS for Structured Content and Developer Control"
We use Sanity as the content backend for HackDB.com, a directory of offensive security resources. After evaluating several headless CMS options, Sa...

Sanity Media

Sanity Demo - Sanity Studio
An all-code content workspace for your data stored in the Content Lake, configured and customized by you to fit the needs of any team.
Sanity Demo - Media Library
Organize and deliver media the same way you manage content. Define custom data structures for your assets in code. Create validations, conditional fields, and complex relationships that enforce your business rules and content architecture automatically.
Sanity Demo - Content Releases
Give both developers and content teams superpowers to coordinate releases, automate workflows, and reclaim those nights and weekends.
Sanity Demo - Insights
Track trends, spot blockers, visualize releases, and understand what’s happening across teams and applications.
Unveiling the world's first Content Operating System
Play Sanity Video
Unveiling the world's first Content Operating System
Sanity MCP server
Play Sanity Video
Sanity MCP server
Build web apps with your voice and Cursor
Play Sanity Video
Build web apps with your voice and Cursor
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902 Sanity Reviews

4.7 out of 5
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902 Sanity Reviews
4.7 out of 5
902 Sanity Reviews
4.7 out of 5

Sanity Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Logan M.
LM
Web Developer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

I really like that Sanity is built with React and sits nicely alongside our Next.js app. It’s fast, developer-friendly, and incredibly customizable. The Studio gives you full control over how you manage and structure content, which is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

That said, the flexibility can be a double-edged sword. Starting from a blank slate means there’s a fair amount of initial setup before your Studio is fully functional. They do offer starter templates, which help, but it would be nice to have a more opinionated base with core features out of the box. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

We're currently exploring Sanity as a solution to move away from a monolithic CMS (Adobe Experience Manager), which has been slow, rigid, and difficult to maintain. Sanity’s headless, API-first approach fits well with our modern stack (React + Next.js) and offers the flexibility and developer control that AEM lacks. Even in early testing, we’re seeing how it could streamline content workflows, simplify development, and provide a much more scalable and maintainable setup. Review collected by and hosted on G2.com.

MS
Developer
Computer & Network Security
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

We use Sanity as the content backend for HackDB.com, a directory of offensive security resources. After evaluating several headless CMS options, Sanity stood out for its developer-first experience, flexible schema definitions, and powerful GROQ querying.

Sanity made it easy to structure HackDB’s content, categories, tags, and AI-enriched metadata. The studio is fast, customizable, and intuitive for both developers making changes and editors using it frequently.

Highly recommended for anyone building dynamic content-driven apps where flexibility and performance matter. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Deleting documents in Sanity isn’t always straightforward. When I needed to bulk-delete certain records, there wasn’t a built-in way to do it from the Studio. I had to write a custom script using the Sanity client and GROQ to handle the deletions manually. It works, but for occasional tasks like this, it would be nice if the Studio supported easier multi-select or admin actions for document cleanup. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity solves several key problems for HackDB.com. It allows us to manage a large, structured dataset of categorized and tagged security resources with full control over content types, relationships, and AI-enriched metadata. Unlike traditional CMS platforms, Sanity keeps the content backend decoupled from the frontend, which improves security by reducing surface area and eliminating the need to expose a database or admin interface publicly.

This setup is ideal for a security-focused project like HackDB because it minimizes CMS attack vectors, enables custom workflows, and ensures content remains consistent and scalable. Review collected by and hosted on G2.com.

DM
Sr. Creative Technologist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Very easy for a developer to understand. Most things can be done using the built-in data models or integrations meaning it only rarely requires custom coding. The fact that if you do want to do something custom you can is nice as well. I have implemented Sanity for several companies/projects now and if you do the data modeling work well then its excellent. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Because of its developer focus it can lead to over-engineering at the cost of the content creators experience. Further the data modeling REQUIRES coding so this is not a no/low code tool. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity is incredibly effective at creating omni-channel content. Compared to pure website solutions this offer you a much more robust opportunity to use the same marketing content wherever you meet your user. Further since you can add custom code so easily you can almost always integrate with even obscure third-party or internal tools. Review collected by and hosted on G2.com.

Mahendra R.
MR
Student
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

It acts as a backend database for my project and really helps me a lot. To hook it up with any regular project is really easy and with a few simple concise lines of schema, you make yourself a mighty CMS (Content Management System). Where updating and managing the content is really easy.

I used it in my portfolio: https://reddymahendra52.netlify.app/ Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Regularly I am using Sanity to update the content on my site, I don't know if what I telling is even some hindrance or if there is some way around I don't get to update the content of my site directly from the main Sanity website. I always have to open my dev server and update the content. Other than this I love Sanity.

NOTE: ( In the latest upgrades this issue has been fixed, leaving the old one to know what was the difference between previous and new ones) Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Being a Computer Science student myself I feel a portfolio to showcase an individual's skill is important and doing so using a portfolio is the best way. But one headache is always updating the content on the portfolio for regular websites but using Sanity as your CMS reduces all the clutter and saves valuable time. Review collected by and hosted on G2.com.

Piotr G.
PG
Front-end Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

It is extremely easy to create and maintain content schemas, as well as share them between multiple projects. Also, the GROQ query language is the best thing I have ever worked with! And probably the most important part: The support staff on Slack is the nicest bunch of people, but getting to a solution, especially on the not-so-obvious issues does require a bit of patience as of late. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

There are a few somewhat basic patterns that Sanity doesn't seem to have a good solution for out of the box. An example would be nested page structures - as much as it can definitely be achieved, thanks to how flexible Sanity Studio is with custom input components and actions, I found that it requires quite a bit of extra planning and development to implement it in a way that is both performant in querying and editor-friendly. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity makes our work easier and faster. The development and prototyping costs are non existent due to very generous free quotas. Our clients editorial experience has improved drastically, since Sanity allows us to fine tune the editor in almost every aspect. Review collected by and hosted on G2.com.

Milovan G.
MG
Web developer
Design
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

The ease of customization of your schema. Plus I really love how easy it is to query the data using GROQ. It makes my work as a developer so much easier. Another great thing is the level of extensibility of the studio through the use of plugins. Thanks to the vision plugin I can test out any query before actually using it in my production applications. And since the release of visual editing an the studio internationalisation plugin the user experience is much better and not limited to english speaking customers. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

One of the downsides of it is that it's not really easy to implement singleton documents. It would be great if Sanity let you specify that a document should be treated as a singleton directly when defining the schema for it instead of having to disable actions through the structure builder api.

Another downside is the friction created when trying to deploy the studio on a subdomain and implement visual editing. There's room for improvement there. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity is taking away most, if not all, of the complexity associated with managing content for a website. I have used it for my personal website as the source of most of the data present on it and for multiple client websites as well. Review collected by and hosted on G2.com.

Brett G.
BG
Full Stack Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

I love everything Sanity. From ease of use when integrating with my favorite framework (Next.js) to the anticipation of what they are working on next. The concept of 'Content as Data' and now 'Content Operating Systems' are pushing the edge in terms of bringing content to the forefront of marketing but the Sanity platform allows a developer with unique use cases to take full advantage of how easy it is to structure 'data' with easy ways to manifest it on the platform of your choice.

As a developer, I have watched Sanity improve their developer experience with their offerings (live preview etc.) working out of the box.

I love seeing posts from Knut and Simeon and enjoy how much they enjoy presenting Sanity to the developer community. Working for Sanity, for me would be a dream come true. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Sanity have worked hard to constantly improve their product out of the box. I would like to see some limited exposure to things that they hide away for Enterprise customers, such as access and authentication. But, I do also understand why this is available on paid plans (just would like to play with stuff that I don't get to). Review collected by and hosted on G2.com.

Recommendations to others considering Sanity:

If you are looking for a headless CMS then Sanoty is a great solution. It is complemented by their own in house query language (GROQ) which is easy to learn and use. Integrating with Next.js is very easy and seamless. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

I used Sanity to store historical job descriptions for people looking for tech jobs. It was easy to do this and powerful in that I was able to see historical listings for the same company. I am currently looking at Sanity to build a 'data work card' to store cost of business / jobs data for understanding yields for work orders for gold refining from e-waste. Stay tuned. Review collected by and hosted on G2.com.

James S.
JS
Senior Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

Integrating this into my Next.js apps has been a breeze to do. Also building a custom side structure has been pretty easy and the customization that Sanity allows is pretty nice! Review collected by and hosted on G2.com.

What do you dislike about Sanity?

I understand that they have to make money, but sometimes some of the features they release aren't associated with a pricing tier until you go to use it. Furthermore, having features out of the box linked to via navigation that require payment has been a little frustrating. I have had editors in my studio clicking on things like scheduling because it was just there. However, that costs money but it's in the top nav by default. I believe I can remove this and I understand it's to upsell but still annoying.

I would also like to see more complex/complete example projects as well as better plugins for block text. For example, their table plugin comes nowhere near that of Contentful's. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

It allows for a single location that all my writers can contribute to. This allows me to have a streamlined workflow for getting articles on our site. Review collected by and hosted on G2.com.

Brent R.
BR
Web Designer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

There are so many features of Sanity I like it's hard to summarize it, but here goes. The overall developer experince is great, it's a very "developer centric" service. They offer a place to spin up a quick example site. Sanity's Studio (CMS) is extendable, so you can tweak it to meet your needs. There's also a nice number of plugins created by community members you can use. Sanity has a generous free tier. They have a slack channel where they offer support and it also has a large active community of very talented delopers and members that are willing to help. They offer a place to promote their community members and contributions and projects. I also enjoy how they host open houses and meetups where they debut new features and highlight community member's work and expereinces with Sanity. It's also been exciting to see how much the company has grown over the years with funding, new team members and expanding offices into the States. I highly recommend checking out Sanity! Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Sanity’s Growth tier plan costs $15 per seat per month, and I’m not a fan of the per-seat pricing model. A flat-rate option—say, $15–$35 per month for up to 50 users—would be far more appealing. Per-seat pricing adds up quickly, often leading teams to share logins to cut costs, which isn’t great for security. While the Growth plan offers a lot of valuable features, the pricing structure feels restrictive for teams that need multiple users but don’t necessarily scale revenue at the same rate. Review collected by and hosted on G2.com.

Recommendations to others considering Sanity:

I would highly recommend Sanity to any developer. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

I needed a CMS for my decoupled websites and applications. I’ve used several other CMS platforms, but they always fell short in areas where Sanity excels—flexibility, real-time collaboration, and a developer-friendly experience. Sanity’s structured content approach and powerful API make it easy to build and scale projects efficiently. Review collected by and hosted on G2.com.

RB
Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Sanity?

Sanity is an incredible combination of technical innovation, flexibility and community. Portable text and the GROQ query language are both fantastic innovations. The ability to describe a content model as a schema allows total flexibility. The responsive and friendly user community is always on hand to help should the need arise. All of the above, combined with a very generous pricing model, makes Sanity stand out head and shoulders from the rest of the field. Sanity particularly shines as an alternative for people coming from traditional, monolithic systems such as WordPress. It even features a robust media library and CDN. Recent additions like the visual editor just take it all to the next level. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

I don't 'dislike' this, but a learning curve needs climbing at first. The community makes this process fun and engaging. I have found the Sanity Slack to be really very helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Sanity:

Give Sanity a try before making your choice. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

I use Sanity for managing content. Portable text allows us to do things that are just not possible in traditional 'content management systems'. The great thing is that non-technical people find Sanity a breeze to use. This ease of use allows us to hand off projects to clients with confidence. We have become far more efficient since we moved away from WordPress. All in Sanity is simply fantastic. Review collected by and hosted on G2.com.