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"Balancing Usability and Complexity in Optimizely CMS"
What do you like best about Optimizely Content Management System?
The most helpful thing about Optimizely CMS is how easy it makes content management for both developers and marketers.
1. The editor interface is intuitive. You don’t need deep technical skills to create, update, or publish content.
2. It supports real-time previewing, so you can see exactly how your content will look before it goes live.
3. The personalisation features are powerful—tailoring content to specific audiences without complex setup.
4. For developers, it's flexible and extensible. You can integrate with other systems or build custom components easily.
5. The CMS is also fast and stable, which is critical for maintaining performance at scale.
If you're managing a multi-site or multi-language setup, it handles that seamlessly too. It’s well-suited for enterprise use cases where governance, scalability, and user roles matter. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Content Management System?
1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality.
2. Licensing and infrastructure costs can be significant, making it less attractive for small to mid-sized businesses.
3. The admin UI can become overwhelming with many content types or users.
4. Some useful features require additional licensing, which adds complexity to the product stack.
5. Deployment and upgrades can be effort-intensive in heavily customized environments. Review collected by and hosted on G2.com.
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