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Optimizely Content Management System Reviews & Product Details - Page 3

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
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Product Description
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

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Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery
Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Optimizely Content Management System Demo - Users roles and permissions
User roles and permissions let you manage content governance while maximizing team efficiency.
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image
Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience
Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish
The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...
Optimizely Content Management System Demo - Digital Asset Management
Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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196 Optimizely Content Management System Reviews

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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Insurance
CI
Enterprise (> 1000 emp.)
"Balancing Usability and Complexity in Optimizely CMS"
What do you like best about Optimizely Content Management System?

The most helpful thing about Optimizely CMS is how easy it makes content management for both developers and marketers.

1. The editor interface is intuitive. You don’t need deep technical skills to create, update, or publish content.

2. It supports real-time previewing, so you can see exactly how your content will look before it goes live.

3. The personalisation features are powerful—tailoring content to specific audiences without complex setup.

4. For developers, it's flexible and extensible. You can integrate with other systems or build custom components easily.

5. The CMS is also fast and stable, which is critical for maintaining performance at scale.

If you're managing a multi-site or multi-language setup, it handles that seamlessly too. It’s well-suited for enterprise use cases where governance, scalability, and user roles matter. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality.

2. Licensing and infrastructure costs can be significant, making it less attractive for small to mid-sized businesses.

3. The admin UI can become overwhelming with many content types or users.

4. Some useful features require additional licensing, which adds complexity to the product stack.

5. Deployment and upgrades can be effort-intensive in heavily customized environments. Review collected by and hosted on G2.com.

Verified User in Biotechnology
UB
Mid-Market (51-1000 emp.)
"Optimizely keeps content on track & moving forwardys intu"
What do you like best about Optimizely Content Management System?

It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of content. I'm not sure what we did before it to be honest! Everything is laid out in a logical fashion & users are accountable for their contributions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some features need to be more clearly labelled, it's not always intuitive as it should be. The default notifications are a lot and it should be easier to opt out of being a watcher on all tasks & to select a back up person to temporarily take over responsibility for my tasks when I'm away. Review collected by and hosted on G2.com.

Cathie E.
CE
Freelance Writer and Communications Consultant
Small-Business (50 or fewer emp.)
"Optimizely easy for team work"
What do you like best about Optimizely Content Management System?

The work I do entails a variety of steps and Optimizely CMS makes it easy for everyone to stay current on work management steps. I do the writing part and I will write it in a GDOC, then copy and paste and it does a much better job than other systems of maintaining formatting so I don't have to the onerous task of reformatting everything. It's also easy to add photos and comments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

it works really well, I have been pleased with it. Review collected by and hosted on G2.com.

Rob F.
RF
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Highly flexible platform"
What do you like best about Optimizely Content Management System?

There is nothing I have ever wanted to do on Optimizely that couldn't be done, it is highly flexible, anything can be developed with minimal restrictions. The Optimizely environment is also highly reliable and Optimizely's hosting services provide fast load times. Optimizely is capable of handling large numbers of SKUs with complexity including regional pricing and customised content for different visitor groups. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Development of new functionality can be slow and expensive, there are very few out of the box plug ins that can be simply turned on without significant customisation required. Review collected by and hosted on G2.com.

Clau B.
CB
Digital Marketing Senior Analyst
Enterprise (> 1000 emp.)
"A well rounded CMS for Content Authors"
What do you like best about Optimizely Content Management System?

I like how I can build editorial pages with ease and flexibility with customization Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

None so far, I like it since I've used it Review collected by and hosted on G2.com.

Jesse F.
JF
S
Mid-Market (51-1000 emp.)
"Seamless website efficiency"
What do you like best about Optimizely Content Management System?

Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages and experiences to be constructed quickly and easy. It integrates with many different platforms via connectors and API. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It still requires a familiarity with web architecture and design fundamentals. It will give a lot of the tools, but users should have an appropriate background to build a functional website. Review collected by and hosted on G2.com.

Yuri M.
YM
Manager of Intrnet
Mid-Market (51-1000 emp.)
"World Class Product"
What do you like best about Optimizely Content Management System?

We’ve been using Optimizely CMS since 2021. This is a world-class product. It’s highly recommended for other enterprises and corporations, thanks to its intuitive interface, robust content management capabilities, seamless integration with personalization and experimentation tools, and exceptional scalability that supports both marketing agility and long-term digital growth. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

None. No complains. We like the product and its features. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market (51-1000 emp.)
"pro level platform that combines ease of use with customization"
What do you like best about Optimizely Content Management System?

I like how Optimizely offers a secure and controlled environment for creating web pages that offers every level of customization possible while allowing casual computer users to look like experienced web editors. You get all the features you can want out of a content management system. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is a platform which means that you'll get more out of it if it's configured by an expert which means that it can be very costly and time intensive to implement. Review collected by and hosted on G2.com.

DB
Head of E-Commerce
Mid-Market (51-1000 emp.)
"Flexibility, Scalability and Updateability"
What do you like best about Optimizely Content Management System?

The best thing about Optimizely CMS is its flexibility and scalability. Individual requirements can be easily implemented, and despite customizations, the software can always be kept up to date with updates. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is not possible without customization to personalize content depending on screen width. It is only possible to personalize for mobile/desktop devices, but some browsers/devices do not send this information. Review collected by and hosted on G2.com.

Christopher S.
CS
Full Stack Engineer
Mid-Market (51-1000 emp.)
"Pretty good CMS tool"
What do you like best about Optimizely Content Management System?

It is mostly straightforward to use and customizable. You can highly customize using code. As a developer, I use it to create new screen message and page templates that can be edited by others. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I did not like the training material, yawn. The interface seems a bit clunky and outdated. I have not used other CMS solutions so I don't have others to compare to. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

Hi Christopher,

It's great to hear that Content Cloud has been working well for you and your business! We also value learning about what our customers don't necessarily enjoy about their experience with Optimizely so that we can continue to improve user experience. Please share any feedback on how we can improve with your Customer Success Manager, or you can reach us at reviews@optimizely.com and we'll connect you with the right people.

Thanks!

Pricing Insights

Averages based on real user reviews.

Time to Implement

6 months

Return on Investment

19 months

Average Discount

12%

Perceived Cost

$$$$$
Optimizely Conten...