196 Optimizely Content Management System Reviews
The most helpful thing about Optimizely CMS is how easy it makes content management for both developers and marketers.
1. The editor interface is intuitive. You don’t need deep technical skills to create, update, or publish content.
2. It supports real-time previewing, so you can see exactly how your content will look before it goes live.
3. The personalisation features are powerful—tailoring content to specific audiences without complex setup.
4. For developers, it's flexible and extensible. You can integrate with other systems or build custom components easily.
5. The CMS is also fast and stable, which is critical for maintaining performance at scale.
If you're managing a multi-site or multi-language setup, it handles that seamlessly too. It’s well-suited for enterprise use cases where governance, scalability, and user roles matter. Review collected by and hosted on G2.com.
1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality.
2. Licensing and infrastructure costs can be significant, making it less attractive for small to mid-sized businesses.
3. The admin UI can become overwhelming with many content types or users.
4. Some useful features require additional licensing, which adds complexity to the product stack.
5. Deployment and upgrades can be effort-intensive in heavily customized environments. Review collected by and hosted on G2.com.
It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of content. I'm not sure what we did before it to be honest! Everything is laid out in a logical fashion & users are accountable for their contributions. Review collected by and hosted on G2.com.
Some features need to be more clearly labelled, it's not always intuitive as it should be. The default notifications are a lot and it should be easier to opt out of being a watcher on all tasks & to select a back up person to temporarily take over responsibility for my tasks when I'm away. Review collected by and hosted on G2.com.
The work I do entails a variety of steps and Optimizely CMS makes it easy for everyone to stay current on work management steps. I do the writing part and I will write it in a GDOC, then copy and paste and it does a much better job than other systems of maintaining formatting so I don't have to the onerous task of reformatting everything. It's also easy to add photos and comments. Review collected by and hosted on G2.com.
it works really well, I have been pleased with it. Review collected by and hosted on G2.com.
There is nothing I have ever wanted to do on Optimizely that couldn't be done, it is highly flexible, anything can be developed with minimal restrictions. The Optimizely environment is also highly reliable and Optimizely's hosting services provide fast load times. Optimizely is capable of handling large numbers of SKUs with complexity including regional pricing and customised content for different visitor groups. Review collected by and hosted on G2.com.
Development of new functionality can be slow and expensive, there are very few out of the box plug ins that can be simply turned on without significant customisation required. Review collected by and hosted on G2.com.
I like how I can build editorial pages with ease and flexibility with customization Review collected by and hosted on G2.com.
None so far, I like it since I've used it Review collected by and hosted on G2.com.
Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages and experiences to be constructed quickly and easy. It integrates with many different platforms via connectors and API. Review collected by and hosted on G2.com.
It still requires a familiarity with web architecture and design fundamentals. It will give a lot of the tools, but users should have an appropriate background to build a functional website. Review collected by and hosted on G2.com.
We’ve been using Optimizely CMS since 2021. This is a world-class product. It’s highly recommended for other enterprises and corporations, thanks to its intuitive interface, robust content management capabilities, seamless integration with personalization and experimentation tools, and exceptional scalability that supports both marketing agility and long-term digital growth. Review collected by and hosted on G2.com.
None. No complains. We like the product and its features. Review collected by and hosted on G2.com.
I like how Optimizely offers a secure and controlled environment for creating web pages that offers every level of customization possible while allowing casual computer users to look like experienced web editors. You get all the features you can want out of a content management system. Review collected by and hosted on G2.com.
It is a platform which means that you'll get more out of it if it's configured by an expert which means that it can be very costly and time intensive to implement. Review collected by and hosted on G2.com.
The best thing about Optimizely CMS is its flexibility and scalability. Individual requirements can be easily implemented, and despite customizations, the software can always be kept up to date with updates. Review collected by and hosted on G2.com.
It is not possible without customization to personalize content depending on screen width. It is only possible to personalize for mobile/desktop devices, but some browsers/devices do not send this information. Review collected by and hosted on G2.com.
It is mostly straightforward to use and customizable. You can highly customize using code. As a developer, I use it to create new screen message and page templates that can be edited by others. Review collected by and hosted on G2.com.
I did not like the training material, yawn. The interface seems a bit clunky and outdated. I have not used other CMS solutions so I don't have others to compare to. Review collected by and hosted on G2.com.
