Optimizely Content Management System Reviews & Product Details - Page 6

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

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Emma Davis

Optimizely Content Management System Integrations

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Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Krushang R.

Content designer

Mid-Market (51-1000 emp.)

8/29/2024

"Powerful software to manage web content and assets"

4.5/5

What do you like best about Optimizely Content Management System?

This software provides all the best working and professional working features in it, that make the workflow amazing and transparent for all.

Easy structuring of workflow, roadmapping all the processes and to manage websites platforms content in it.

Optimizely Content Management System has a very easy to operate and smooth working interface. The dashboard does not at all has any kind of bugg or laggy workflow or process in it.

Its very easy with it to assign the tasks, process and schedule posts for publishing on social media and managing the content too.

Even there are many worthful and interesting features for creating and editing the content of posts for social media posting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its interface consist of lot of tools and connectors, which sometimes make the users a little bit confused for selecting the preffered tool for there work from the bunch. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

4/21/2025

"A performant and easy to use CMS"

4/5

What do you like best about Optimizely Content Management System?

Optimizely is performant, highly customizable, and simple to use. It is very easy to integrate other systems via out-of-the-box integrations or custom APIs. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The content authoring UI is a bit dated. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

4/1/2025

"Straighforward and easy to use"

4.5/5

What do you like best about Optimizely Content Management System?

Very user friendly. Can use it without any training. Very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the fields feel repetitive (but issue may be on our side) Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Enterprise (> 1000 emp.)

3/17/2025

"Robust CMS for Scalable Web Management"

5/5

What do you like best about Optimizely Content Management System?

Simple to use CMS that allows for teams to scale their website building and managment processes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

At times can lag in terms of speed of platform. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

2/27/2025

"The easier way to build pages"

4.5/5

What do you like best about Optimizely Content Management System?

Our previous CMS was outdated and very slow. It could take 2 hours to build even the simplest pages. Now, me and my team spend less time building pages and are able to focus on strategic projects we weren’t before. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the features we are starting to explore need additional development, which can delay deliveries. Review collected by and hosted on G2.com.

Darko M.

Director of Ecommerce

Mid-Market (51-1000 emp.)

9/12/2024

"A powerful CMS for Medium to large sites. B2B and B2C"

4/5

What do you like best about Optimizely Content Management System?

Integrated with our ERP API and WIS easily. Allows us to change pages quickly with minimal knowledge of code. Product data options are vast and easy to setup and update. Amazing customer support. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Error codes need more details. Mobile friendly, but rigid on some Content editing options that require custom updates. Review collected by and hosted on G2.com.

Vincent E.

Marketing Strategist for an Healthcare Store

Small-Business (50 or fewer emp.)

8/21/2024

"My experience using optimizely CMS for clients as a freelancer"

4/5

What do you like best about Optimizely Content Management System?

Well, I think how it seamlessly integrates with other softwares like CRM and Ecommerce platforms for instance. Makes it quite easy and user friendly to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The complexity. More often than usual, I find myself going back to watch vidoes or requesting for technical help/support. So if they can make series of step by step guides, then it would be good. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Well, some of my freelance clients do struggle with low conversation rates on my site.

Optimizely CMS integrates seamlessly with A/B testing and experimentation tools, allowing me to test different versions of product pages, checkout processes, and promotional content. Now, I can identify which variations perform best and implement those changes to increase conversions..... Taaada! Haha Review collected by and hosted on G2.com.

Verified User in Sports

Mid-Market (51-1000 emp.)

8/22/2024

"Solid CMS with expected features and ease in management"

3.5/5

What do you like best about Optimizely Content Management System?

1. Ease in Management - It is a easily navigatable platform with a lag-free interface

2. Features - Big fan of the A/B testing feature which can be done without much effort and integrate with our personal systems

3. Customization - We are able to personalize what we want to have appear in pages which are easy to access Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

1. Price - Too pricey to afford for medium sized businesses compared to competitors

2. Generic but not different - It is very similar to other systems we've seen and used, nothing out of the ordinary which stands out or justifies the spend

3. Can get complicated to use for new users who struggle to get going quick Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

1. Website Efficiency - Able to do various CMS testing methods using features like A/B testing to help optimize our website performance. It has improved the performance of adding new features to improve customer interaction and engagement

2. Personalization - Like I mentioned before, the powerful personalization features allows us to give content relavent to our users based on their user habits, behaviors, and interaction. This has led to better conversion rates Review collected by and hosted on G2.com.

Stelios K.

Marketing Manager

Mid-Market (51-1000 emp.)

1/20/2025

"Very intuitive and easy to use! Make content updating a sinch!"

4.5/5

What do you like best about Optimizely Content Management System?

Very easy to use and allows for easy custom coding, as well. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its a pricey service but worth the investment. Review collected by and hosted on G2.com.

Verified User in Veterinary

Enterprise (> 1000 emp.)

4/26/2024

"Optimizely Content Management System"

3.5/5

What do you like best about Optimizely Content Management System?

Ease of use - the system is pretty self explanatory, if you have experience of other CMS such as AEM then its easy to transfer skills

Features - whilst it doesnt have all the features you may expect out of the box, there is an active and visible roadmap of support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Customer service - this is an area that needs work. The ticketing system is over complex, and often responses dont handle the issue on 1st attempt. Whilst response time is reasonable, expect to go back and forth

Implementation - this just nudges into a negative. I would recommend using a third party with experience of Optimizely in most cases Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

As a hybrid CMS, Optimizely is pretty useful in filling the gap between "simple" CMS and more complex "headless" content CMS.

It means you dont need people with html experience in order to manage content, while also allowing for more complex changes if your team has that skill set Review collected by and hosted on G2.com.