Optimizely Content Management System Reviews & Product Details - Page 10

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Interactive Demo

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Arun P.

Enterprise (> 1000 emp.)

5/22/2023

"Powerful Content Management System for Enterprises"

4.5/5

What do you like best about Optimizely Content Management System?

Optimizely Content Management system is one of the best Enterprise-grade Content Management Systems I ever used. It has good approval flows and can easily manage good experiences while working with big Enterprises. It built on .Net, and Azure makes things easier for more prominent firms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

As a user, I never experienced anything wrong with Optimizely. Pricing can be expensive, but It can bring a lot of value for Enterprises. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Arun,

Thanks for leaving us a review! We love to hear that you're loving Optimizely CMS for your enterprise-level business and that you haven't faced any issues yet. If you happen to ever run into any problems or have any suggestions on how we could improve your user experience, please don't hesitate to reach out to your Customer Success Manager or you can leave us a message at reviews@optimizely.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

6/7/2023

"The perfect CMS for a marketing department"

4/5

What do you like best about Optimizely Content Management System?

For the proper use, this CMS can be a handy tool. It excels at taking ideas from a marketing department or employee and turning that into an actual website. It's very straightforward to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The environment lacks customization - it seems to be meant to give a quick result with minimal fuss. However, it does excel at the mobile experience. It's worth using for that aspect alone! Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi There,

Thanks for taking the time to leave us a review. It's great to hear that your marketing department is finding our tool user friendly. We ask that you share your feedback on how we could improve Optimizely CMS directly with your Customer Success Manager or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Peter B.

Solution Architect, Digital

Enterprise (> 1000 emp.)

2/12/2023

"Optimizely is the leading enterprise CMS"

5/5

What do you like best about Optimizely Content Management System?

Based on c#.Net

Security penetration tested every release

Excellent support from Optimizely

Leading edge features and integration with experimentation and personalisation Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

This is a required field and there isn't too much I can say that I dislike Optimizely Content Management System other than it's not open source however if it was it wouldn't be as feature rich. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Peter, Thanks for leaving us a review for our CMS. It's great to hear that you're loving it! Please feel free to reach out to us through your CSM or reviews@optimizely.com if you ever have any questions or need support in the future.

Tommy E.

Mining & Metals

Small-Business (50 or fewer emp.)

3/14/2023

"Easy to use and expand on"

3.5/5

What do you like best about Optimizely Content Management System?

Its an easy to understand system with good overview and many easy ways to expand and build on your current system. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It can sometimes be a tad bit on the slow side. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Tommy,

Thanks for leaving us a review, it's great to hear your feedback on Optimizely CMS. We're happy that it's working well for you! If you ever have any questions or suggestions on how we can improve our services, please let your Customer Success Manager know, or you can leave us a message at reviews@optimizely.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/23/2023

"My favorite for 10+ years!"

5/5

What do you like best about Optimizely Content Management System?

It's user-friendly for developers and editors, has an excellent community, good technical support, new headless features, great ecosystem! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I wouldn't say I like that they changed their name from Episerver to Optmizely, and that the experimentation part of Optimizely gets too much attention. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi There,

Thanks for taking the time to leave us a review! It's great to hear that you're a longtime user of Optimizely CMS and you've always found it as user friendly. If you have any feedback into how we can improve your user experience or any questions, please connect directly with your Customer Success Manager, or you can leave us a message at reviews@optimizely.com and we'll get you to the right people.

Calvin W.

Small-Business (50 or fewer emp.)

3/29/2023

"Easy to use with an excellent customer service"

4.5/5

What do you like best about Optimizely Content Management System?

It is very intuitive to use, the dashboards are visually on a very good level as well. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

That I needed the customer service to change the E-Mail adress. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Calvin,

Thanks for leaving us a review! We love to hear that you've been having a smooth user experience with our CMS. If you ever need assistance or have any product feedback, please feel free to discuss with your Customer Success Manager or you can reach out to us at reviews@optimizely.com and we'll share with the right people.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/9/2023

"Best for large teams and enterprise-level"

4.5/5

What do you like best about Optimizely Content Management System?

Scalable and infinitely customizable for enterprise-level needs. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support is not as helpful or timely as it should be. Often requires back and forth and multiple levels of escalation. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi There,

Thanks for leaving us a review! We're happy to hear that Optimizely CMS is fitting all your enterprise-level needs. We apologize for the issues you are facing with our support team and we ask that you let your Customer Success Manager know more on how we could improve your experience. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Viktor B.

Solution Architect

Enterprise (> 1000 emp.)

9/16/2022

"It's all .net 6!"

4.5/5

What do you like best about Optimizely Content Management System?

Currently my main happiness is that we have gone from .net framework to .net 6. Besides the being on a modern platform with all technical benefits, it also attracts developers and reivigerates old "Episerver Veterans" Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

This only applies to the latest version, but there is a big issue with backwards compability in terms of functionality. A lot of things previously possible through Commerce Manager is now either not visible or available. This is a step back. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Viktor,

It's great to hear that your highly satisfied with our CMS' switch over to .net 6! If you haven't already shared your feedback with us on how we can improve our latest product version, it would be great if you could let your Customer Success Manager know about your experience or you can leave us a message at reviews@optimizely.com.

Christine M.

Arquitecto

Mid-Market (51-1000 emp.)

12/29/2022

"Great Content Searching with unique SEO Capability."

4.5/5

What do you like best about Optimizely Content Management System?

Highly-functional content creation and content publication tools and the optimization tools are quite excellent and very useful reporting features. Content integration tools on Optimizely Content Management are effective and lead generation options are perfect. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

None at all on this great management platform which was very easy on my first implementation and the features customization was easy also. Review collected by and hosted on G2.com.

Jacqueline N.

Digital Consultant

Small-Business (50 or fewer emp.)

5/3/2022

"Good vision, hard, old & expensive to run"

1/5

What do you like best about Optimizely Content Management System?

The sales pitch was good!

The product is old but is reasonably intuitive to use for basic editing Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The cost to maintain and upgrade through their PaaS (DXP) cloud offering was prohibitive. And the opposite of what we were told.

It is a custom CMS, so you really need specialist trained Episerver developers (not standard devs) and this is hard to find and even harder to get excited with an old product and architecture.

It's really quite basic and nothing is OOTB in reality (unlike the demo's we saw)!

We were going to try and rebuild a site using a headless approach and realised that 90% of Optimizely system is not useable n headless mode (ie testing, analytics, versioning, you name it); and the devs realised that it's inferior to most SaaS Headless CMSs (such as Contentstack and Kontent).

We never got going with Personalisation with Visitor Groups as they (in reality) are restrictive and very manual. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Work out if you want to use SaaS, Headless, Modern or MACH - if so don't choose Optimizely

Unlike Headless SaaS CMSs Optimizely does a big SELL - so do your own homework on TCO etc.

Realise that this is OLD tech - so reliable but below average. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Managing 3 websites with similar content and themes and hooking up to a CRM for form submissions.

We have leads through the site, but in reality, the overwhelming maintenance cost and slow releases meant we moved to a SaaS Headless CMS (Contentstack, which is not perfect but much better meets our needs) Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

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Hi Jacqueline,

Thank you for taking the time to provide your feedback. We're sorry to hear you found the tech didn't fit your needs.

Were you by chance using an older version of our CMS? We ask because CMS 12—the latest version of our product—comes with more headless capabilities, including API coverage for Content Delivery, Content Management and Content Definition. These APIs (documented here: https://docs.developers.optimizely.com/content-cloud) are used to support modern front-end frameworks. Additionally, our upcoming Content Graph feature allows you to query content using GraphQL, so API calls are fast, flexible, and developer-friendly.

In addition to supporting headless, we also provide the “head” or delivery part of the solution. We find that our customers who get the most value out of our platform are adopting multiple components from the broader Optimizely DXP, ranked a market leader by analysts. When combined with our other offerings like Commerce, Optimizely Data Platform (ODP), Experimentation, and Content Marketing (Welcome), our CMS is part of a complete solution that helps businesses provide exceptional digital experiences that drive revenue and inspire customer loyalty.

With regard to your comment that the tech is old, we do release regular product updates to ensure our customers can benefit from the most modern capabilities on the market. You can see our weekly release notes here: https://world.optimizely.com/releases/. We are also dedicated to maintaining compatibility with Microsoft's latest version of the modern .NET track. In 2021, we completely rewrote the platform in .NET5, and are currently in the process of updating to support .NET 6.

We also have a strong network of highly skilled and certified solution partners who can develop and implement your Optimizely platform. You can find more information here: https://www.optimizely.com/partners/solution/united-states

We would be more than happy to discuss this further with you. You can reach us at reviews@optimizely.com. Thanks!