Optimizely Content Management System Reviews & Product Details - Page 13

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

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Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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pratik d.

Tech Lead

Mid-Market (51-1000 emp.)

4/24/2020

"Very Simple to understand and use"

4.5/5

What do you like best about Optimizely Content Management System?

Configuring the cms and its components while using episerver Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

There is nothing much to dislike, just in case you are new it will take time but then it would be smooth to use it. Review collected by and hosted on G2.com.

Svilen P.

Senior Software Developer

Mid-Market (51-1000 emp.)

4/25/2020

"Functional CMS with helpful community but with a high price."

3/5

What do you like best about Optimizely Content Management System?

It is relatively easy to use. A good admin module. Relatively helpful community. Learning courses are available. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Kind of slow. The official support is sometimes slow.

High price. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Enterprise (> 1000 emp.)

4/23/2020

"Pricing is to high and not really cloud ready"

0/5

What do you like best about Optimizely Content Management System?

Great gui for editors and has a lot of features. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

To expensive for bare minimum, we only want headless and scale indefinitely in our own cloud servers not be stuck in epis own cloud. Test environments should not cost anything, if we scale with developers and more test environments should not increase our license cost. Review collected by and hosted on G2.com.

Verified User in International Trade and Development

Enterprise (> 1000 emp.)

4/23/2020

"My experience using Episerver CMS"

4/5

What do you like best about Optimizely Content Management System?

I like the ability to edit a page and preview the content easily Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I disliked some of the restrictions manditory fields created. The content tree could sometimes be confusing. Review collected by and hosted on G2.com.

Verified User in Government Administration

Enterprise (> 1000 emp.)

4/26/2020

"A CMS which delivers on it's promises"

3.5/5

What do you like best about Optimizely Content Management System?

Episerver is really logical, and there's a lot of nice features which are easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Developing and implementing new features in episerver is a big hassle. The lack of customer support is also a huge con. Review collected by and hosted on G2.com.

Verified User in Government Administration

Mid-Market (51-1000 emp.)

4/8/2020

"Previous developer - advanced"

4/5

What do you like best about Optimizely Content Management System?

Integrated page and object model meant data innovations could be developed within the cms Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Development lifecycle encumbered by publishing model Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

No longer using. But was happy with product. Org moved to open source Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

None anymore. But previously developed solutions for a number of environmental- and transport- related websites Review collected by and hosted on G2.com.

Eric M.

Technical Lead, Digital Engineering

Mid-Market (51-1000 emp.)

6/25/2019

"EpiServer is the best .NET CMS system for enterprise level systems"

4/5

What do you like best about Optimizely Content Management System?

Epi CMS has a really intuitive and easy set of libraries to work off of, and is very flexible for creating pages and templates. It is quite easy to work with, and the support services team is very helpful for fixing issues. They also have one of the best update cadences that I've ever seen. They roll out a security patch and enhancement patch for each system every single week. It is easy to update the system, as a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I dislike the implementation partners. We've been through two who didn't necessarily know what they were doing. The DXC Service has a few failure points; At the Cloudflare level, as well as at the Azure level. EpiServer does not have any control over both platforms if there is a failure. Not a problem for us, but we have heard other customers say how difficult it is to implement without developers. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

For enterprises that have .NET developers, this is hands down the best option. I would very recommend going with the DXC Service in the cloud. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We are able to successfully make it so the Marketing/Advertising department can handle the day-to-day content updates, while the Engineering team creates the pages and look/feel using code. This means that the Engineering team can focus on implementing new technology, rather than just putting copy on the page. Review collected by and hosted on G2.com.

Jaye H.

Director of Web Strategy

Enterprise (> 1000 emp.)

1/4/2019

"With proper implementation, this CMS is friendly to Designers, Developers, and Editors."

5/5

What do you like best about Optimizely Content Management System?

On the design and development side, this stable enterprise-level platform can support just about anything you can dream up. Though there are many features out of the box, where this product shines for us is how easy it has been to develop new features for our visitors. We have successfully integrated third-party SAAS such as our social media aggregator as well as various in-house applications. Episerver plays nice with others.

On the editor side, the interface is intuitive and well organized. We have a wide range of technical abilities within our editor pool and still receive positive feedback from them about their experience. Some have even uttered the words "fun to use" -- *gasp!*

Episerver as a company has been fantastic. They are responsive to our needs and have been proactive about new features and support. The CMS is one in a suite of offerings. Since they have taken the time to understand us as a customer, they know which mix of products best fit our needs and have not tried to sell us something we don't need. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I don't have many complaints about the product or company and the ones I have are minor. If I had to pick something, I would say the out-of-the-box reports. The default reports are content-centric, meaning I can see page status, updates, etc., which is fine for most customers. I would like to see editor-centric reports where I can view a specific editor's activity and history on the site. I know this type of report is something that we can develop in-house. Our need for this surfaced in the past year of usage. Again, this is minor in the grand scheme of the site. Please note that Episerver has a much more robust reporting solution within their offerings that we currently do not own (but are currently seeking). Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Like most web projects, proper planning and implementation are vital to success. Having the right partners is also a key factor. There are many implementation partners with Episerver experience. I would highly recommend finding one with skill in your industry. Also, consider what your long-term maintenance and update plan looks like after launch. For us, it made sense to use two partners for the project. One for the UX/UI design and another firm for the development and customization of the site. Once launched, we transitioned the work in-house for our design and dev/ops teams to manage and develop further.

Now, after three years of experience with the CMS, we still feel we made the correct choice. Episerver CMS does not get in the way of what we want to accomplish but instead supports us through any task that may be at hand.

Pro Tip: When reading reviews, positive or negative, try to discern when the reviewer is talking about the platform specifically or their implementation of the product. Some of the negative reviews are less about the CMS and more about the implementation or perhaps a lack of training or just a misunderstanding about their solution. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Episerver CMS has allowed us to design, develop, deploy, and maintain our organization's website. The platform allows our editors to manage their content efficiently. Our designers and developers can update and extend the site's functionality without tears or the loss of hair. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/9/2019

"Powerful, Flexible, and Customizable CMS"

4/5

What do you like best about Optimizely Content Management System?

Support is incredibly fast and responsive. May require a developer on retainer to get the most out of the platform, however, very powerful CMS. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Professional Services can be a bit disjointed. Sometimes feels as if organization is too big. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

3/10/2019

"Episerver enables our team to be productive. Love it!"

5/5

What do you like best about Optimizely Content Management System?

Easy to use tools, Cloud based so very little IT overheads. Commerce engine is really granular. And my team can just do their job's with it Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Nothing yet! We had Sitecore before, so we were really pleased to move onto Episerver for it is really much simpler and yet more complete too. Great find! Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Episerver is really easy to use and has some great featues that teams can use without training. Thoroughly recommend it for small-mid sized teams that need to personalise, test & integrate their sites. I am pleased we found Epi. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Multi-site, lead acquisisiton through content. Personalisation based on location to provide the local messageing to en gage and drive bookings. Connection with Salesforce CRM Review collected by and hosted on G2.com.