Optimizely Content Management System Reviews & Product Details - Page 15

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

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Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

12/1/2017

Business partner of the seller or seller's competitor, not included in G2 scores.

"Most usable CMS ever!"

4.5/5

What do you like best about Optimizely Content Management System?

Episerver focuses on good user experience both for end users / customers AND for the business folks who have to use the product on the other side of the screen to create and manage those end experiences. Their admin features are rich, broad and highly usable which is unusual for a CMS. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It's not cheap. The license may be more than the implementation, but considering the reduced development and support costs of empowering business users it ends up paying for itself in total cost of ownership. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Schedule a demo and ask them to focus on something that's frustrating in your current content management workflow 'cause it's very likely that it would be less frustrating with Episerver. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It's much easier for non-developers to manage content without the risk and instability of a free / cheap / open-source CMS. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

12/7/2017

Business partner of the seller or seller's competitor, not included in G2 scores.

"Episerver CMS"

5/5

What do you like best about Optimizely Content Management System?

Episerver makes it really easy to create visitor groups based off customer behavior. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Episerver does take a little getting used to, but if you have great developers, it can be a user-friendly tool. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

12/28/2017

"Significant upgrade at a very reasonable cost"

4.5/5

What do you like best about Optimizely Content Management System?

Setup was very easy, and the learning curve was minimal. The tool gave our team a great deal of flexibility out of the box for our new site. It was really a great platform to launch our new site on. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Really nothing significant, all in all it was a great product. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

11/8/2017

"Poor user interface"

1/5

What do you like best about Optimizely Content Management System?

There is really nothing that I like about this product Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The user interface is awkward at best. The editor "cleans" the html changing the original design. Review collected by and hosted on G2.com.

Verified User in Maritime

Enterprise (> 1000 emp.)

10/3/2017

"Master a few basics and you'll be fine"

2.5/5

What do you like best about Optimizely Content Management System?

Simple block building for web parts, connectivity to Asia is not great Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Can be tricky for first time users, do not try with weak internet Review collected by and hosted on G2.com.

David K.

Solutions Administrator

Government Administration

Enterprise (> 1000 emp.)

3/17/2017

"Waukesha County Review"

4/5

What do you like best about Optimizely Content Management System?

The overall flexibility of the product and the support for it are wonderful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Because it is so flexible, there are are fewer out of box blocks to use. You need to construct everything, even common use items at times. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

I think it is more than a CMS. I describe it as a platform/framework for building a web presence. Thus, you can take it in any direction you need to. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We use the product as a communications tool between our government services and the constituents. It allows us to easily pass information along. Review collected by and hosted on G2.com.

Daniel O.

Solution Architect and Competence Coach .NET

Information Technology and Services

Mid-Market (51-1000 emp.)

10/25/2016

Business partner of the seller or seller's competitor, not included in G2 scores.

"Very polished platform that works great for both editors and developers"

5/5

What do you like best about Optimizely Content Management System?

As a developer I really like that they have made my life easier overall. It's small things like reducing build and compile times to upgrading procedure which is really smooth. It's easy and fast to extend your current solution and uses a strongly typed model in the background. It's a million small things that add up to two big words: Productivity and Innovation.

As an editor, Episerver is really easy to use. The core functionality of updating and publishing is prioritized while advanced functionality is more hidden which leads to a simple and clean user interface that editors love. An Episerver editor typically needs very little training to be productive. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Episervers weak side is actually that they are bad at communicating what a good platform they actually have. So Episervers marketing would be my only answer here. But on the other hand I prefer a company that focuses on making a really great product instead of selling a crappy one so... Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Episerver CMS might not have ALL possible features. Other CMSs will score higher if you just check if functionality X Y Z exist. The difference is that Episerver actually does the core functionality great! It really does. The few features it actually lacks you will never use anyway. There is always a balance between making the CMS easy-to-use and able to solve generic problems. I think Episerver has found a great balance here. Use it! Love it! Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

I've built most solutions from global intranets in the cloud to e-commerce solutions to government websites. Review collected by and hosted on G2.com.

Elena P.

Email/Marketing Automation Manager, Brand Experience

Marketing and Advertising

Mid-Market (51-1000 emp.)

2/28/2017

"Easy, breezy, resultful"

4/5

What do you like best about Optimizely Content Management System?

Ease of use is my favorite thing! Quick to edit and make changes; super flexible to run multiple tests simultaneously; Episerver forms functionalities empowers the marketer to create campaigns quickly and easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Sometimes the admin UI does not respond while authoring content causing undue frustration. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Make sure you have a content migration strategy in place. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Customize and personalize content for a variety of users allow us to create meaningful insights and relationships with visitors which has allowed us to improve our conversions by serving the right content at the right time. Review collected by and hosted on G2.com.

Thomas Allen K.

Creative Services Manager

Mid-Market (51-1000 emp.)

6/9/2016

"With an active inbound marketing strategy, Episerver is key in moving our business forward."

5/5

What do you like best about Optimizely Content Management System?

Block Structure for maximum flexibility

Ease of editing content

UI is user friendly

Ease of Building and Adding new pages and content

Admin side and database works well when regsitering user information and supporting our customers

Ease of customization working through our Episerver implementation partner

The support that we receive from Episerver is world class. If there is a problem you can count on them for a resolution. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

While I like the flexibility of building forms, the form builder is a bit tough to work with and gives inconsistent builds until you understand its limitations and develop workarounds. Forms work well and execute or needs well, building them is a bit cumbersome at times. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

If you are looking for a content management solution for a medium to large sized business, consider Episerver as your CMS platform. Ease of use with high level support. We have been satisfied with Episerver since 2009. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

With Episerver, we can easily make a vision a reality. When content is requested or we need to communicate a solution that helps solve a problem in our industry, we have the tools to execute to our plan. We've built and audience and seen our online quote requests maintain a healthy pace. Episerver offers a progressive, customizable solution along with world class support. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Small-Business (50 or fewer emp.)

7/20/2016

"Have worked with episerver for more then 6 year as devloper"

5/5

What do you like best about Optimizely Content Management System?

One of the coolest content management tool ever build.

The best thing about it is it's extensible and its simplicity which matters most for content editors.

Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

What i personally dont link is the Episerver marketing team has actually failed to get grab the attention of potential customer and like minded developers across the geography.

Episerver it still termed as very much Nordic product

Its heart breaking to see great Episerver sites migrating to AEM and site core just because of their Marketing expertise.

Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

.Episerver developer course and certification should be more assecssablie to developer all over the world.At present it is focused only in few countries like Sweden,Aus,Norway.However given the wide spread offshoring practice taken into account ,Episerver has practically no presence in countries like India,China, Brazil and Mexico where major chunk of EPiserver work is done.

Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We are using Episerver for Business to customer site.

It is build using episerver features like personalization, multilinguality etc.

its a brand site of its really a content heavy site and on the top of it we have done few customization to meet business requirement Review collected by and hosted on G2.com.