Optimizely Content Management System Reviews & Product Details - Page 19

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Interactive Demo

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Verified User in Mining & Metals

Enterprise (> 1000 emp.)

1/19/2016

"Excellent feature sets but with seemingly high specialist developer requirement"

3/5

What do you like best about Optimizely Content Management System?

Good and expanding set of features and add ins.

Newer platforms giving a lot "out of the box" Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Specialism required to develop and maintain sites. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

2/12/2016

"My first year with EPiServer..."

4/5

What do you like best about Optimizely Content Management System?

It's very customizable, powerful and user friendly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It's unfortunately not the fastest CMS...

For you to make a change/publish/and view your changes it can take a long time, especially if you have a big site... Review collected by and hosted on G2.com.

Glenn S.

CTO/Director

Computer Software

Small-Business (50 or fewer emp.)

1/16/2015

"EPiServer range of products"

5/5

What do you like best about Optimizely Content Management System?

As the first EPiServer partner in the UK some 10 years ago now, we have been providing EPiServer based solutions across our client base and have found the range of products and add-on's superb.

We have implemented the CMS, Ecommerce and Relate+ packages many times and have integrated these with other products on many occassions. The product range and API has been straight forward to work with and we have never been in the position where we could not do what we wanted to do with the EPiServer range of products. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The documentation is not as good as we would like it to be and although we do manage to get questions answered from EPiServer, they are not always the most speedy and most forthcoming. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

If you are looking for a 'tool based' series of web products, and do not want turnkey solutions, but are willing to sponsor an associated product, then you would have to pay considerably more for anything better than the EPiServer range of products. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

As a web oriented software house we look at brochure web sites, transactional websites, ecommerce implementations and social network projects, as well as applications. Review collected by and hosted on G2.com.

Jennifer L.

Digital Strategy Manager

Pharmaceuticals

Mid-Market (51-1000 emp.)

1/15/2015

"A middle-tier CMS moving towards being a multi channel platform"

3.5/5

What do you like best about Optimizely Content Management System?

It's an enterprise level CMS system, that is simple to use. Quite feature rich and customisable, with all you need latest tools and tactics like mobile device templates, personalisation etc (in the latest version) - they have bought various tools and integrated them (this is a little bit of a prob if you bought the product before (composer module as a reference here) it was integrated and then try to upgrade..) that make the latest version a formidable multi channel product. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

A bit buggy however EpiServer have declared they will be doing a bit more agile development rollouts instead of mass deployments so hopefully user experience will improve. Can be slow to load and publish. Has modules to purchase or for free but all require development (at cost). Where there are other WCMS out there that have incorporated features into their main offering. It's also an investment (£££) for the long haul. Review collected by and hosted on G2.com.

Paul G.

Lead Developer (EPiServer 7.5 MVC)

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/22/2014

"EPiServer CMS 7.5"

4/5

What do you like best about Optimizely Content Management System?

The development experience is excellent and well supported by both EPiServer Page Model and the integration with Visual Studio, additional with EPiServer 7.5 you have MVC with brings additional flexibility and an testability. Also new features like the improved editor experience, the new Content Blocks and media asset management feature EPiServer CMS is powerful and rich. Internalisation and personalisation is another strong suit for EPiServer as well as EPiServer Find with is a truly advance search solution. Other nice features are the EPiServer add on store where you can find pluging for Google Analytics, Silverpop for marketing automation as well as translation and collaboration tools. Finally you also have access to a range of other EPiServer products that integrate well From Relate to Commerce.

Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Workflows are notorious and adequate but full implemented, covering only pages and missing all other content type especially blocks. Additionally the editor experience is still requires improvement and the continuous feature releases makes certain deployment situations, I've encountered, hard to manage. Finally continuous deployment, impractically full tear-down and rebuild, isn't full functional. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Always work out you requirements first and check they match as EPiServer have a few holes that can be filled only with hard work; especially Workflows. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

I've implemented Content Management Systems for a wide variety of clients from DeBeers, Mazda to National Rail Smith and Nephew, Kenwood and LeCruset, as well internal social media platforms with Relate and Commerce implementations. Review collected by and hosted on G2.com.

Ian A.

Business Development Director

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/20/2014

"Great Platform, Easy to use, Integrates well"

3.5/5

What do you like best about Optimizely Content Management System?

EPiServer is incredibly feature rich and intuitive. The ability to customize templates and leverage personalization allows companies to provide a personal experience for each type of visitor. While it appears that several other CMS also offer the same features, its price point is slightly lower than some of the more well known system. The platform is built on an open API which makes it easy to integrate with existing systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

There is not much traction here is the U.S so when comparing it to some of the other well known systems, its touch to differentiate it's capabilities vs the competition. The Ecommerce platform isn't truly integrated with the CMS although they claim it is. The pricing for ecommerce doesn't work for those ONLY needing an ecommerce site because you also have to pay for the CMS. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

if you plan to use this system, make sure a long term goal and road map has been established. If you change directions, the templates will have to be rebuilt which can be time consuming and expensive. The "template builder" is not very robust so the agency you work with will need to create enough templates for the non tech admin to self mange the site after deployment. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

For customers that need to integrate with other systems this platform is much better than some of the other mid-level CMS. However, it positions itself as an enterprise CMS. Since the company is global (HQ'd in Europe) the multilingual features are easy to implement out of the box. Review collected by and hosted on G2.com.

Alan H.

Senior Technical Consultant

Retail

Enterprise (> 1000 emp.)

12/16/2014

"The latest in MVC functionality, all the support of a Microsoft-backed solution"

4.5/5

What do you like best about Optimizely Content Management System?

Multiple channel publishing capabilities right from the start, built into the whole system, very easy to preview on different devices and to customise as required. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some features seemingly not finished before deploying (eg blocks not fully supported in workflows) - leading to lack of perceived ability amongst editor population. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Do a review of other CMS products, but even amongst SiteCore, Teamsite and others, EPiServer probably still stands as one of the best tools to use. It is best however for larger scale websites, smaller ones probably want to look at other tools that offer a quicker startup (even things like Wordpress). Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Deployment of enterprise websites, poor CMS editor adoption, standardisation of code/standards across all sites. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/24/2014

"A flexible enterprise friendly platform for an enterprise digital presence."

3.5/5

What do you like best about Optimizely Content Management System?

EPiServer allows flexible customization without going through a bunch of hoops outside its platform ecosystem. Your developers will love the platform which makes building specific features to your business (while still leveraging many of its out-of-the-box functionality) very easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

On EPIserver 5, when deploying EPIserver to 2 separate environment (content authoring and content publishing), there were no robust story to handle content deployment. There was a content synchronization mechanism which at that point in time were buggy. The only work around was to semi-manually export the content which took a very long time. The solution for us was to roll out something custom to handle this capability.

The other issue that we had was the fact that the local "first party" representation in some geography is minimal. Agencies tend to be the first point of contact (which is good in some cases), but when first party account support is required, at that point in time the individual has to be flown in from Europe. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

If your internal IT team is on the Microsoft platform. EPIserver is a strong contender. However during your decision making process, the other CMS that you want to also consider is SiteCore. The only 2 drawbacks that we encounter were the limited local presence is our client's location and limited support for pushing content between environments. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We use EPiServer to build a corporate website presence. The flexibility of the platform

allows us to build more features on top. The development team appreciates that the platform do not shy away from being a technology solution - making customization & deployment easy. Review collected by and hosted on G2.com.

Gavin M.

Head of eCommerce Consultancy

Computer Software

Mid-Market (51-1000 emp.)

11/21/2014

Business partner of the seller or seller's competitor, not included in G2 scores.

"A powerful platform for content-driven eCommerce solutions"

4.5/5

What do you like best about Optimizely Content Management System?

EPiServer's seamless integration of the product catalogue with CMS, coupled with it's Visitor Group functionality allows for a huge amount of customisability and context-driven content with a very simple drag & drop interface.

The Add-On store allows for 3rd party developments and tools with a well-maintained curation to prevent loads of the same add-on, or add-ons which aren't supported correctly by their developers.

It is possible to get an EPiServer site launched in a relatively small timescale. CMS-only projects can be completed in a matter of days, and simple commerce sites can be created in short order by a team who understands the framework and it's nuances.

The platform is mobile-first, meaning sites are responsive and may be created to offer mobile, tablet and kiosk versions with minimal overhead. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

EPiServer as a platform and a company are not yet well-renowned, but the pricing structure can often put projects in with the Gartner Magic Quadrant solutions. The can make justification for capital spend difficult - especially with businesses who hole Forrester and Gartner's opinion in high regard (though the platform will often justify the costs, in my opinion).

EPiServer's philosophy of content-first commerce can often run counter to the current ways of working for a retailer. every EPiServer project comes with an element of business transformation to ensure the best results are acheived through the tool - though these transformations are highly rewarding in the long-term. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

EPiServer works best when businesses are geared up to use the tools in their most effective way. The platform is highly flexible and supports many ways of working and highly complex organisational structures. The trick is balancing current processes with the innovations and efficiencies EPiServer offers - try to force everything "your old website" used to do onto the EPiServer platform and you will likely struggle to see the best it can offer.

Ultimately, working with a partner who has an intimate understanding of the platform and how it is most effectively applied can make a huge difference to the success of any EPiServer project. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

EPiServer is best implemented as a platform to provide for future growth online. We often find that businesses are looking to move from older platforms, or bespoke platforms which have become too complex to maintain and develop further.

The platform has allowed a number of our customers to reduce the overhead associated with creating and maintaining their web presence - especially in environments where multiple sites or multiple markets are being managed at the same time. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/20/2014

"Webmaster/Marketo Admin"

2.5/5

What do you like best about Optimizely Content Management System?

Page version control is very easy to manage. The version we are running (6.1) also has a great 301 redirect handler which is a valuable tool when dealing with a website in 7 languages with content coming and going all the time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

In order to add a new feature such as a blog, you need to be able to develop in .NET, knows C# and can work with tools like Visual Studio or MY SQL Studio. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

I recently attended an EPiServer user conference where they were showing off version 7. It would appear that EPiServer has made a pivot to eCommerce and a wonderful feature set if your running an eCommerce site. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We are able to maintain a global web presence in multiple languages, and have a website that is responsive to mobile devices. Review collected by and hosted on G2.com.