Optimizely Content Management System Reviews & Product Details - Page 14

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

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Interactive Demo

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Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

2/14/2019

"Since switching to EpiServer our entire site not only looks fabulous, but is user friendly and easy."

4.5/5

What do you like best about Optimizely Content Management System?

The best part of Epi is the way you can set up user workflows. The process for new pages and updates to pages is so easy and user friendly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I don't like how we are stuck with certain page types for specific elements, however I understand we needed to make our web pages more standardized. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Build in more budget to add customization and allow for growth once you launch. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We have increased our overall membership since switching. Users are able to navigate more intuitively and information is broken out well, and more strategically thought out. Review collected by and hosted on G2.com.

Joshua P.

Freelance Graphic Designer & Illustrator

Small-Business (50 or fewer emp.)

10/25/2018

"Antiquated CMS that only Developers with Giant Pockets can undertsand"

2/5

What do you like best about Optimizely Content Management System?

Nothing about this CMS is good for anyone. I find no positives. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

This CMS was created to bleed the most amount of money out of a company. Nothing is secure, and no integration is out of the box. Do you need your CMS to do anything? Get ready to pay out the nose for 1 of 5 companies that can do all the work for you. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

12/20/2018

"Episerver"

4/5

What do you like best about Optimizely Content Management System?

I like that once it is set up, it is so easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

That it can get bogged down if too many people are using it at the same time. It also had a huge learning curve to it, and it wasn't easy to learn all of the many tricks. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Make it more user friendly for people without coding experience to be able to use this! Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We can instantly push content without the help of our IT department. We also are able to stay more fresh, and have more relateable content on our site. Review collected by and hosted on G2.com.

Verified User in Information Services

Enterprise (> 1000 emp.)

10/31/2018

"Clunky & Inefficient CMS that requires many workarounds "

0/5

What do you like best about Optimizely Content Management System?

Not much to like when you compare it to other functioning platforms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Search feature is broken and makes it difficult to quickly navigate the system for pages or media. Everything is a manual process and takes time away from other projects. Review collected by and hosted on G2.com.

Verified User in Information Services

Mid-Market (51-1000 emp.)

10/31/2018

"Non-intuitive CMS"

2/5

What do you like best about Optimizely Content Management System?

We are eager to see what the latest version has to offer. We are on the second to most recent version. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Clunky and buggy. OUr system is setup where even a simple update can take a long time and involve many many clicks. It is difficult to find files and we have a bunch of work arounds and functions that do not work. Review collected by and hosted on G2.com.

Lilledeshan B.

Publications Editor

Higher Education

Mid-Market (51-1000 emp.)

3/21/2018

"Most non-intuitive CMS ever"

0/5

What do you like best about Optimizely Content Management System?

I like the way it looks on the reader side. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It's very complicated to assemble a blog if you're a content creator. You have to upload media within different parameters, you have to go in and out of a page to assemble, and the biggest pain in the ass is the difficulty in saving, and/or unpublishing a blog. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Stick with Foundation or Wordpress instead. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It's used as an information dissemination tool, and it's great when you're reading it, but as a user it's really hard to use. It's not easy like wordpress or foundation where you just format the photo and plop it in. Review collected by and hosted on G2.com.

Response from Julia Maguire of Optimizely Content Management System

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Hi there,

We're very sorry to hear that you've had a bad experience with Episerver. But thank you for the feedback. Users often tell us how easy it is to use the platform so we want to ensure that you have everything in place to help you make the most out of your platform. We will make sure that someone from our customer success or account management team reaches out to you.

Thanks.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/24/2018

"Decent CMS for an E-commerce system"

3/5

What do you like best about Optimizely Content Management System?

It's a good framework that allows you to do whatever you want (though see Dislikes) - the API system is excellent and easy to work with. One of the few Windows based CMS systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Overly complicated and requires a developer to make real changes. Even support team has issues understanding how things work. Review collected by and hosted on G2.com.

Verified User in Investment Management

Enterprise (> 1000 emp.)

1/19/2016

"Lessons Learned "

3/5

What do you like best about Optimizely Content Management System?

Delay publish feature

Immediate updates to live sites

Mega menu brings end-users closer to content in fewer clicks.

Refresh Report function

Various page and content types

Automatic archiving feature Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

We are on an older version and use an older editor. We have problems with changes not saving, functions like spell-checker and page-moves not working as designed. It would probably be better for me to complete this survey after we upgrade this year. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Have full-time dedicated Developers. Use separate "Projects" or "Platforms" if multiple areas are using the product to allow for separate reporting and easier system enhancements. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We no longer have to manually hold pages for release at certain times.

We can automatically archive news items at the time we write them.

Review collected by and hosted on G2.com.

Verified User in Utilities

Mid-Market (51-1000 emp.)

1/31/2018

"Website "

4.5/5

What do you like best about Optimizely Content Management System?

It is very easy to navigate. Once I got the hang of it, it was incredibly simple to use. It is so much easier than the last software we were using. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I'm not sure if it's the software or my web connection, but if I don't use it for a minute or so it automatically logs me off. Not really a deal breaker, but kind of annoying. There is also no spellcheck in some of the blocks, like the accordion block. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

This product is very useful for backend web editing, I am a big fan! Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We are using episerver as the backend for our new website. It is one of easiest software I have used for content authoring. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

9/5/2017

"This solution works well when your IT Web Dev staff has experience with MS Dot Net."

3.5/5

What do you like best about Optimizely Content Management System?

This website solution makes it so much easier for a Site Merchandiser to have a ton of control on their own over site content (without having to go to Web Dev for every little thing). Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I often feel like tasks are much more difficult than need be. Sometimes even just moving around the software is not the easiest. I think our Web Dev team has something to do with that, however, since they added code to control some things like site look and feel. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

Don't let your partner make too many choices for you without consulting you for your opinion. Our partner ended up having to be let go since they made so many choices for us without asking us what we thought. It was infuriating to have to go back and "fix" things that we should have never had to do. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Epi is in the process of replacing our MS Dot Net home-grown sites. It is supposed to make it much quicker and easier to spin up new sites for our new brands we are adding. Review collected by and hosted on G2.com.