Optimizely Content Management System Reviews & Product Details - Page 4

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details

Product Website

Discussions

Optimizely Content Management System Community

Show LessShow More

Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Emma Davis

Optimizely Content Management System Integrations

(16)

Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery

Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Optimizely Content Management System Demo - Users roles and permissions

User roles and permissions let you manage content governance while maximizing team efficiency.

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image

Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience

Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...

Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish

The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Optimizely Content Management System Demo - Digital Asset Management

Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.

Official Downloads

(2)

edit

Interactive Demo

edit

Try an interactive demo created by the software seller (right here on G2).

Try demo

G2 reviews are authentic and verified.

Here's how.

Verified User in Electrical/Electronic Manufacturing

Mid-Market (51-1000 emp.)

6/9/2025

"Great experience"

4.5/5

What do you like best about Optimizely Content Management System?

I like the customization of the content authoring. The ability to integrate different systems so we can also use perks of other software to our website. I also like the support as it answers my query quickly Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Our optimizely is slow and this is probably because we are still using the older version of optimizely Review collected by and hosted on G2.com.

Verified User in Wholesale

Mid-Market (51-1000 emp.)

4/21/2025

"Powerful system but could be more intuitive"

3.5/5

What do you like best about Optimizely Content Management System?

The system of blocks and pages works well provide you need to have a good understanding of css/html. Promotions and personalisation are great additions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Relatively steep learning curve for a non technical person. Can be confusing sometimes and it’s easy to make a mess if you don’t keep everything very organised. Need more promotion types and it could do being a bit faster and less clunky to use. Review collected by and hosted on G2.com.

Elaine H.

Guest Lecturer

Small-Business (50 or fewer emp.)

4/22/2025

"it requires technical knowledge and developers to manage because it is a code- based PaaS platform."

2.5/5

What do you like best about Optimizely Content Management System?

It comes with automatic renew CloudFlare SSL certification, convenient to manage certification. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

1. Configuration and maintenance mostly code- based, hard to hand-over and long- term manage.

2. Limited built- in feature for enterprise level usage, for instance, doesn't come with Salesforce integration add-on. Review collected by and hosted on G2.com.

Kevin J.

Senior Lead Web Developer

Enterprise (> 1000 emp.)

5/22/2025

"Optimizely CMS is great on after sales services, amazing support for CMS developers"

4.5/5

What do you like best about Optimizely Content Management System?

Easy to develop, integration of PIM and DAM are seemless Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Search engine Optimizely FIND can be improved Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

6/11/2025

"CMS Feedback"

3.5/5

What do you like best about Optimizely Content Management System?

This is a very easy to learn CMS. But it's not very good looking on lower version. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is very hard to navigate if the web page is complex and large. Review collected by and hosted on G2.com.

Stephen Y.

Technical digital marketing manager

Enterprise (> 1000 emp.)

3/4/2025

"User-Friendly CMS"

4/5

What do you like best about Optimizely Content Management System?

Optimizely CMS is a powerful and flexible system that makes it easy for our digital team to mange our site and optimise digital experience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

its steep learning curve, especially for new users or smaller teams without dedicated developers. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/11/2025

"Game changer for webpage developer - Optimizely"

4.5/5

What do you like best about Optimizely Content Management System?

I like how I can explore the tool easily and use it for my daily tasks. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Loading time and limited back-end coding. Review collected by and hosted on G2.com.

Kevin J.

Product Manager, Vertiv.com

Enterprise (> 1000 emp.)

3/5/2025

"Optimizely CMS, A Developer’s Perspective"

4.5/5

What do you like best about Optimizely Content Management System?

It's the most organized and intuitive CMS I've ever used and developed Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Pricing is on the higher side but it is only fair Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Complex Content Management, we at Vertiv offers our product in different regions across the globe. Different regions has different content preference. Using Optimizely, it solves our problems with it's wide language variations and customizability for our content to be managed and publish to cater specific preferences per country/region Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

4/21/2025

"Excellent System"

4.5/5

What do you like best about Optimizely Content Management System?

I love the flexibility of the Optimizely CMS system. It allows us to customize the system to fit out needs. Custom Support is amazing and gets back to us very fast. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Right now the main thing I don't like is the tracking capability of the system. We are trying to implement ODP into the system but I would think that this would be built in without needed to customize a lot of code. Review collected by and hosted on G2.com.

Kyron J.

STREAM Marketing Co-ordinator

Mid-Market (51-1000 emp.)

3/25/2025

"The platform works well to ensure global brand management and compliance with a number of assets"

5/5

What do you like best about Optimizely Content Management System?

The most helpful elements are APMA option, the AI automated review and the history of notifications from approvers Review collected by and hosted on G2.com.