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Optimizely Content Management System Reviews & Product Details - Page 5

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Content Management System Reviews

Ma. Clarizza F.
MF
Ma. Clarizza F.Enterprise (> 1000 emp.)
4.5 out of 5
"Software review and feedback for Optimizely Content Management System"
The best thing about Optimizely CMS is their customer support; even on the weekend, they are always available. Apart from that, the ease of use is ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"I find it easy to understand using Optimizely."
Very user friendly and easy to navigate.
AT
Anthony Sedrey T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Very efficient"
I like it because stands out for its user-friendly interface, powerful personalization capabilities, and strong integration with digital marketing ...

Pricing Insights

Averages based on real user reviews.

Time to Implement

6 months

Return on Investment

19 months

Average Discount

12%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery
Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Optimizely Content Management System Demo - Users roles and permissions
User roles and permissions let you manage content governance while maximizing team efficiency.
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image
Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience
Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish
The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...
Optimizely Content Management System Demo - Digital Asset Management
Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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196 Optimizely Content Management System Reviews

4.0 out of 5
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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Manufacturing
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

CMS tool is intuitive and complete for marketers, Open API and flexible system allows any site design, functionality goals and integrations to be achieved. Our editors use the Optimizely sites daily to keep content fresh. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Promoted Integrations are not always fully baked, fully supported and complete with a few shortcomings. Limited local availability of solution partners. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Integrates systems and achieves design and functionality our company requires. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy -

- the platform's intuitive interface

- integration capabilities

- credible performance

- on-time response from customer service team Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the things I didn't like as much about Optimizely Content Management System are as below

- initial learning curve

- licensing cost

- occasional slow performance Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely Content Management System streamlined content creation process. It enabled real-time editing and user-specific content targeting, making it easy to organize content. Overall efficiency growth and effectiveness of the process are the benefits. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

This tool is easy to use and navigate. Easy for non-technical users. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Automation is not great and would be nice to have a more impactful scheduler for automated publishing. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

EpiServer/Optimizely works great on localization. A simple duplication of page saves a lot of time. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Authors appreciate the drag and drop components and flexible content blocks. enabling a modular approach without constant dev support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The learning curve can be steep for new users, especially when dealing with complex page types. Terminology isn't always user friendly and without proper training, authors can feel overwhelmed Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Consistency and control, the modular content blocks and templates allow me to define consistent define patterns and guardrails. Ensuring authors stay on-brand without needing to understand design principles deeply. Review collected by and hosted on G2.com.

Verified User in Environmental Services
EE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

It's easy for our team to use, helping us as the technology team enable our business and customer needs. The performance, reliability and flexibility of the solution works well for our team. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

There is some need to stay on top of updates and new features to ensure we don't fall behind, but this is easily manageable and not a major obstacle for us. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Helping us tell our story to our customers, making it easy for them to do business for us and helping us communicate or make visible constant updates happening in our business and industry. Review collected by and hosted on G2.com.

IU
Senior Optimizely Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS is handling multilanguage content, allowing us to manage global sites seamlessly. The block-based content model is especially effective, as it lets us build reusable components, speeding up development and maintaining consistency across pages. Plus, Optimizely’s intuitive editorial experience reduces the learning curve for editors, making it easier for them to update content without needing technical support. Overall, it empowers our team to create, translate, and manage content efficiently across regions, keeping the user experience cohesive. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Content Management System?

Very user friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I can easily use optimizely. One training and I understand the system asap. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

I can add content on our website easily. Review collected by and hosted on G2.com.

Craig T.
CT
Director of Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

State of the art platform that can be satisify the needs for a traditional monolothic CMS but more modern headless needs. Composible architecture with flexible integrations to bring a focus to doing everything within one framework. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Content Management System?

The stability of the system and ease of use for our business users keeps people like me in IT to have a good night sleep.

The ability to re-use the same "widgets" for different pages are good.

Now since it is about AI they also have AI built-in for the publishing process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The technical support especially the developer side can be improved. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We need to maintain multiple sites for our main company and it's subsidiaries.

It is doing a great job at it. Review collected by and hosted on G2.com.

TP
Digital Content Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

The navigation is simple to use and easy to manage and update. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Switching between domains can sometimes be slow. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

The ability to host several domains all in one place. Review collected by and hosted on G2.com.