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Optimizely Content Management System Reviews & Product Details - Page 5

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Optimizely Content Management System Overview

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What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
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Product Description
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.
Seller
Optimizely
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Content Management System Integrations

(16)
Verified by Optimizely Content Management System

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery
Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Optimizely Content Management System Demo - Users roles and permissions
User roles and permissions let you manage content governance while maximizing team efficiency.
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image
Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience
Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish
The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...
Optimizely Content Management System Demo - Digital Asset Management
Gain a significant advantage by managing all your assets and editing and publishing global content seamlessly, all within one powerful platform.
Official Downloads
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Optimizely CMS Brochure
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196 Optimizely Content Management System Reviews

4.0 out of 5
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196 Optimizely Content Management System Reviews
4.0 out of 5
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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Manufacturing
UM
Mid-Market (51-1000 emp.)
"Agile and complete CMS platform for Marketers"
What do you like best about Optimizely Content Management System?

CMS tool is intuitive and complete for marketers, Open API and flexible system allows any site design, functionality goals and integrations to be achieved. Our editors use the Optimizely sites daily to keep content fresh. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Promoted Integrations are not always fully baked, fully supported and complete with a few shortcomings. Limited local availability of solution partners. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Enterprise (> 1000 emp.)
"A powerful and feature-rich Content Management System with user-friendly design"
What do you like best about Optimizely Content Management System?

What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy -

- the platform's intuitive interface

- integration capabilities

- credible performance

- on-time response from customer service team Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the things I didn't like as much about Optimizely Content Management System are as below

- initial learning curve

- licensing cost

- occasional slow performance Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise (> 1000 emp.)
"A nice CMS"
What do you like best about Optimizely Content Management System?

This tool is easy to use and navigate. Easy for non-technical users. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Automation is not great and would be nice to have a more impactful scheduler for automated publishing. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise (> 1000 emp.)
"Optimizely is relatively clean and intuitive for non-technical users"
What do you like best about Optimizely Content Management System?

Authors appreciate the drag and drop components and flexible content blocks. enabling a modular approach without constant dev support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The learning curve can be steep for new users, especially when dealing with complex page types. Terminology isn't always user friendly and without proper training, authors can feel overwhelmed Review collected by and hosted on G2.com.

Verified User in Environmental Services
EE
Enterprise (> 1000 emp.)
"Optimizely CMS Review"
What do you like best about Optimizely Content Management System?

It's easy for our team to use, helping us as the technology team enable our business and customer needs. The performance, reliability and flexibility of the solution works well for our team. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

There is some need to stay on top of updates and new features to ensure we don't fall behind, but this is easily manageable and not a major obstacle for us. Review collected by and hosted on G2.com.

IU
Senior Optimizely Developer
Mid-Market (51-1000 emp.)
"For content editors and developers"
What do you like best about Optimizely Content Management System?

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"I find it easy to understand using Optimizely."
What do you like best about Optimizely Content Management System?

Very user friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I can easily use optimizely. One training and I understand the system asap. Review collected by and hosted on G2.com.

Craig T.
CT
Director of Engineering
Mid-Market (51-1000 emp.)
"Optimizely brings a modern design with a platform that is customizable and a best in class CMS"
What do you like best about Optimizely Content Management System?

Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market (51-1000 emp.)
"Good night sleep"
What do you like best about Optimizely Content Management System?

The stability of the system and ease of use for our business users keeps people like me in IT to have a good night sleep.

The ability to re-use the same "widgets" for different pages are good.

Now since it is about AI they also have AI built-in for the publishing process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The technical support especially the developer side can be improved. Review collected by and hosted on G2.com.

TP
Digital Content Manager
Enterprise (> 1000 emp.)
"Very simple to use but crucially flexible content management system."
What do you like best about Optimizely Content Management System?

The navigation is simple to use and easy to manage and update. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Switching between domains can sometimes be slow. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

6 months

Return on Investment

19 months

Average Discount

12%

Perceived Cost

$$$$$
View More Pricing Information
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