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Salesforce Platform Reviews & Product Details

Salesforce Platform Overview

What is Salesforce Platform?

Salesforce Platform is the leading low-code development platform that empowers your team to build and extend your Customer 360 with AI, automation, and data. With the Salesforce Platform, you can execute on your Customer 360 vision, securely, and keep your customer at the center of everything you do. Access a harmonized, unified view of your customers, automate manual, inefficient processes to drive productivity, and empower your employees to deliver a seamless, connected customer experience. Accelerate your Salesforce development, increase developer efficiency, and save on IT costs with the Salesforce platform.

Salesforce Platform Details
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Product Description

Platform as a Service (PaaS) eliminates the expense and complexity of evaluating, buying, configuring, and managing all the hardware and software needed for custom-built applications.

How do you position yourself against your competitors?

Salesforce Platform gives you the tools and development environments needed to implement, build, and extend your Customer 360, securely.

Connect and harmonize all of your customer data.
Data is the driver behind every company transformation and this is where the Platform excels. Platform helps you connect and harmonize all of your data from any source, optimize and personalize with AI, and automate across people, processes, and systems.

Build, test, and deploy with low code.
Salesforce Platform provides the tools needed to accelerate Salesforce development and release cycles with modern DevOps and secure test environments

Scale globally with security & governance.
Trust is the #1 value at Salesforce. Protect your data and satisfy regulatory compliance with industry-leading security, privacy, and governance tools.


Seller

Salesforce

Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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Recent Salesforce Platform Reviews

RUCHIKA G.
RG
RUCHIKA G.Mid-Market (51-1000 emp.)
5.0 out of 5
"The Complete CRM platform for all types of business"
It's different views like Classic and lightning. It's point and click functionality. It is customizable . It has different clouds that helps dif...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"My experience with Salesforce"
I use it to submit Spectrum surveys, I like that it's easy to understand.
SR
Srikanth R.Mid-Market (51-1000 emp.)
5.0 out of 5
"review for the salesforce"
It is very ease of use and can be implemented easily compared to other platforms. We use salesforce for ticketing purpose. It is customer supportiv...

Salesforce Platform Media

Salesforce Platform Demo - App Builder
Build custom desktop and mobile experiences quickly with point-and-click tools.
Salesforce Platform Demo - Salesforce Flow
Automate complex business processes with clicks
Salesforce Platform Demo - Data Cloud
Connect, harmonize, and activate the data with Salesforce Platform
Salesforce Platform Demo - DevOps Center
Accelerate development and shorten release cycles
Salesforce Platform Demo - Shield: Event Monitoring
Improve data security, maintain data visibility, prevent data loss, and build trust with customers
Play Salesforce Platform Video

Official Downloads

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3,077 Salesforce Platform Reviews

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3,077 Salesforce Platform Reviews
4.5 out of 5
3,077 Salesforce Platform Reviews
4.5 out of 5

Salesforce Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Shubham B.
SB
Information Security Compliance Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Platform?

Drag-and-drop interface: I can create apps, forms, workflows, and dashboards maybe more or less without much coding knowledge.

Automated workflows: I can automate business processes like approvals, notifications, or record updates using Flow Builder.

Custom objects and fields: I can adapt Salesforce exactly to the business neeeds.

Reusable components: UI components can be created and reused through Lightning App Builder.

Grows with your team: This enables users to build solutions without having to wait for the developers. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

Hidden costs: Need to pay extra for: Add-ons like Marketing Cloud, Service Cloud, CPQ, etc. Customization and integration often require hiring Salesforce-certified consultants, which adds to costs

Hard for non-tech users to understand terminology (objects, Apex, flows, triggers) and navigate between Classic and Lightning interfaces.

Note: if you are using large datasets - then system lag time is high.

Customising can be tough as it requires more ongoing maintenance, i.e we need dedicated salesforce team/admin to just keep things running.

There is a risk of functionality breaking during platform updates (which happen three times a year). Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce lightning is helping me boost productivity and makes our work [and life] easier by doing the followingg:

Manage Cases: Track, assign, and resolv customer service issues very efficiently.

Handle Contacts and Accounts: Maintain customer and company records and link them to related data.

Create Reports and Dashboards: Generate and visualize performance metrics, trends, and KPIs.

Collaborate via Chatter: Communicate with team members, share updates, and follow important records.

Store and Share Files: Upload documents and attach them to relevant records for easy access. Review collected by and hosted on G2.com.

סתיו .
ס
Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Platform?

What I like best about the Salesforce Platform is its ability to centralize and streamline data across departments, making it easy to generate insights and reports in real time. The platform’s robust customization options, including custom objects, dashboards, and automation tools like Flow and Process Builder, allow me to tailor solutions that directly support business needs.

Additionally, the integration capabilities with external systems and the scalability of the platform make it ideal for data analysis in a growing organization. It saves time, reduces manual work, and empowers data-driven decision-making across the company. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

One thing I dislike about the Salesforce Platform is its complexity and steep learning curve, especially when working with more advanced features like complex automation, custom development (Apex), or cross-object reporting. While the platform is incredibly powerful, navigating its full potential often requires a deep understanding or reliance on technical support, which can slow down workflows for analysts who are not developers.

Additionally, some limitations in out-of-the-box reporting—like difficulty in joining multiple objects or customizing certain visuals—can make it necessary to export data or integrate with external BI tools for deeper analysis.

That said, these challenges are often manageable with experience and the right resources, and Salesforce continues to improve its tools over time. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

I use the Salesforce Platform primarily for data analysis, reporting, and process optimization. I work with standard and custom reports and dashboards to track key performance indicators (KPIs), monitor sales and service activities, and provide actionable insights to stakeholders.

I also use the platform to analyze customer and opportunity data, identify trends, and support strategic decision-making. In addition, I leverage tools like Flow and automation rules to help streamline internal processes and reduce manual effort, ensuring data consistency and efficiency across teams.

When needed, I extract data from Salesforce to perform deeper analysis using external tools like Excel, SQL, or BI platforms such as Tableau. Review collected by and hosted on G2.com.

Akshay C.
AC
Slack Champion and Salesforce Business Analyst
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Platform?

Salesforce helps solve the problem of managing customer information, sales activities, and team collaboration all in one place. Before using Salesforce, we had data scattered across different tools, which made it hard to keep track of everything. Now, with Salesforce, everything is organized, easy to find, and accessible anytime.

The platform is easy to implement—we got it up and running without needing complex setups. I use it frequently throughout the day to check customer details, follow up on tasks, and track progress. One feature I really like is the reports and dashboards. They give real-time insights into how our team is performing, so we can quickly spot trends and make better decisions.

It’s also very easy to integrate with other tools. For example, I recently integrated Salesforce with Slack, which lets us get instant updates and collaborate faster without switching between platforms.

Another big plus is the customer support. If you ever run into issues or have questions, you can simply raise a case through Trailhead or the help portal. Their support team is quick, knowledgeable, and can assist you with almost anything within Salesforce. They’ve been a great help whenever I needed guidance.

Overall, Salesforce has made our work smoother, more connected, and much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

One major drawback of the Salesforce platform is the high cost of licensing. Although many businesses are interested in adopting Salesforce CRM, the pricing can be a significant barrier, especially for small to mid-sized companies. This limits accessibility for organizations that could benefit from the platform but are constrained by budget. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

With Salesforce, everything is organized and easy to access. One of the best parts is the reports and dashboards—they show real-time data, so you can quickly see how your business is doing, what's working, and what needs attention. This helps make smarter decisions and saves a lot of time." Review collected by and hosted on G2.com.

Nabi R.
NR
Logistics and Hardware Manager
Restaurants
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Salesforce Platform?

Salesforce offers unmatched customization through its AppExchange, workflows, and automation tools. It's incredibly flexible and integrates well with external systems via APIs. The reporting and dashboard tools are also strong, enabling detailed performance tracking across teams. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

The UI can be overwhelming for new users, and some tasks require deep knowledge of the platform. Licensing and add-ons can quickly become expensive. Additionally, the setup and customization time is high if you're not working with a skilled admin or consultant. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce helps centralize all customer interactions and support cases, making it easier to manage relationships and provide faster resolutions. It automates repetitive tasks like assigning tickets, sending follow-ups, and generating reports, which saves time and reduces errors. The platform also offers real-time visibility into operations through customizable dashboards, helping us make informed decisions quickly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Platform?

It is very easy to use.

You can implement your fundamentals very easily as per your use case. Technical and non-technical person can use it without any huddle.

It has got very good customer support. If got stuck with platform then you can ask your query to customer support and they reply quickly.

If your business moves to this platform very hard to switch as your business will use this platform frequently.

It has got plenty of features, sales, cloud, marketing, AI etc...

Its integration is very easy their API document is very clear. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

I guess these platform has a lot of no code tool components that restricts developers to code for their use case as probably it provides every component Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

It solves most of the business use cases. It is a Centralized custom data i.e Centralize all the customer data across the platform. Also we can have workflows or can automate the repetitive process. Real time tracking of the business can be seen with their dashboard. Can grow business by leveraging their platform components or features Review collected by and hosted on G2.com.

SR
Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Platform?

It is very ease of use and can be implemented easily compared to other platforms. We use salesforce for ticketing purpose. It is customer supportive, and it has multiple features with different types of integrations. The frequency of use of this is very regular foe us. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

I don't think we find the issues in Salesforce, even if we find those we can solve easily. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

It is very benefited for ticketing purpose and client communication it will helps us to discuss easily. It is one of the easiest and helpful in our daily day to day work life. Review collected by and hosted on G2.com.

Erika F.
EF
Risk Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Platform?

Salesforce brings everything together in one place—customer data, sales insights, workflows, and automation. I love how customizable it is and how it helps teams stay aligned and productive with real-time updates and dashboards. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

The platform can be overwhelming at first due to its complexity and wide range of features. Some tasks require a steep learning curve or admin support, which can slow things down for new users. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce solves the challenge of managing customer relationships and sales processes in a centralized, organized way. It helps me track leads, monitor sales pipelines, and automate routine tasks, which saves time and improves accuracy. This leads to better customer engagement and more efficient teamwork. Review collected by and hosted on G2.com.

Kiran M.
KM
Salesforce Developer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Salesforce Platform?

The Salesforce platform is easy to customize; we can create a data schema with just a point and click. We can build any type of automation very easily; I like it most. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

Some aspects of the Salesforce platform's UI I don't like; it's older and doesn't feel modern. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

We are using the Salesforce platform for managing customer relations. We have a custom sales and service process, and with the Salesforce platform, we can easily automate it. The main benefit is that we can now easily manage our clients' data, and the Salesforce platform helps us to make decisions. Review collected by and hosted on G2.com.

Dhruv G.
DG
Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Platform?

Firstly, I am Salesforce Developer and as a user I can say that it is very powerfull and flexible platform. you can customize anything if you want some automation you can easily done this using flows and and It also connects easily with other platform like shopify and hubspot and It also provides the community to learning new things like trailhead.It makes life so much easier for Bussiness and developers. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

as a user what I don't like about salesforce is that it is very expensive espically for small bussiness and startups and as a developer when you are dealing with large amount do data so the reports and dashnord can run slowly and sometimes governor limit can restrict the complex operation. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

Firstly, It provides the automation process very easy so I don't have to mannually update and change the data for every records and it is also benefiting me with to easily integrate with third party platforms which help me to manage all the data in one place. Review collected by and hosted on G2.com.

Padmakumar C.
PC
Sr. RPA Analyst
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Platform?

The platform provides excellent customization capabilities, allowing businesses to tailor workflows, automate tasks, and integrate third-party applications. Its cloud-based architecture ensures accessibility across devices, making it a reliable tool for remote teams. However, while Salesforce excels in flexibility, it can be overwhelming for new users. The learning curve is steep, especially for organizations without dedicated technical support. Additionally, the pricing structure can be prohibitive, particularly for small businesses, limiting accessibility despite its powerful features. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

Despite its strengths, some areas warrant improvement. Performance issues, such as occasional slow response times, can disrupt workflows, especially during high-traffic periods. The complexity of certain configurations requires specialized expertise, making it less intuitive for non-technical users. Furthermore, while Salesforce offers extensive documentation, customer support could be more responsive in resolving user concerns efficiently. Simplifying onboarding processes and enhancing platform optimization would significantly improve the user experience, making Salesforce a more accessible CRM solution for businesses of all sizes. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce helps businesses, including IT management firms like mine, streamline operations, enhance customer relationships, and optimize sales and service processes. One of its biggest strengths is centralizing customer data, allowing businesses to track interactions, personalize engagements, and automate workflows efficiently. ITM firms deal with complex client requirements, from software solutions to infrastructure management, and Salesforce provides a structured way to manage projects, client communications, and service delivery. Its AI-driven insights and automation tools also improve efficiency by reducing manual tasks, allowing teams to focus on higher-value initiatives.

For my firm, adopting Salesforce can improve scalability and collaboration across departments, ensuring seamless communication between sales, service, and technical teams. The platform's analytics capabilities help in making data-driven decisions, optimizing service offerings based on client needs. Additionally, with its integration capabilities, IT firms can connect Salesforce with existing tools like ERP systems or monitoring solutions, creating a unified ecosystem for managing business processes. By leveraging Salesforce, GBM can enhance operational efficiency, increase customer satisfaction, and stay competitive in a rapidly evolving IT landscape. Review collected by and hosted on G2.com.