Digital Marketing Software

I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being charged.

Support has been incredibly slow and unhelpful. It takes 12+ hours to get a reply, and you’re stuck dealing with what seems to be AI bots rather than a real person. After nearly two weeks of no email activity, they've acknowledged the issue and said they needed to replace the inboxes and restart the warm-up process — which takes another 2–4 weeks. But even now, the new inboxes haven’t been set up.

Given how essential deliverability and uptime are for cold outreach, this level of support and system failure is unacceptable. I’d recommend choosing a platform with a more reliable infrastructure and responsive human support. Review collected by and hosted on G2.com.

Getting new leads. Review collected by and hosted on G2.com.

It's really expensive at the professional level. And the whole system is tuned for larger companies so it's often difficult to adapt for smaller companies. Their website forms also don't integrate well with Google Ads so you have to have a fully custom solution if you want to feed lead quality data back into Google Ads. Their customer service is average at best. As a small customer we don't have any dedicated support or manager. I have yet to find a help source that could actually help us use the system better. Lots of people with really shallow knowledge. Review collected by and hosted on G2.com.

All in one marketing data platform. The connection between customer contact record, ad campaigns, and revenue is important to us. Review collected by and hosted on G2.com.

There are very few things I dislike about CC, it works really well for my needs, in many ways it over-provides for what I need & haven't taken advantage of all the features. I also feel that my ROI relative to the monthly cost of CC (especially at my level) is not good. Review collected by and hosted on G2.com.

I used to use another platform for mailshots to clients, but it wasn't offering templates or as user-friendly as system as CC. I was also reaching a threshold where I would have to pay. CC does the same at that threshold, but it offers significantly more features than its competitors. Review collected by and hosted on G2.com.

The UI still carries some 2015 baggage: pages hesitate to load, and newbies drown in nested menus before they find the “evergreen” queue switch.

The mobile app handles drafts fine, but scheduling video often glitches or posts in the wrong time‑zone.

Support tickets get solved, yet I’ve waited a full business day when I’m racing an embargo. Review collected by and hosted on G2.com.

Hootsuite replaces five separate tools—image finder, scheduler, analytics suite, social listening, and brand‑tracking—with one login, freeing at least four hours a week.

Its link‑frame and keyword alerts flag campaign traction the moment it happens, letting me pivot promotions before ad spend evaporates.

Automated “best time to post” suggestions have lifted my engagement rate by roughly 18 %, which beats the manual guess‑and‑check routine I had in Social Report.

Most importantly, the side‑by‑side analytics show clients exactly how Instagram stories feed Twitter click‑throughs, so my strategy conversations start with proof instead of promises. Review collected by and hosted on G2.com.

The pricing can be a bit steep, especially for small teams or startups. Some advanced features, like more granular competitor analysis or listening tools, are only available on higher-tier plans. Also, there’s a bit of a learning curve with setting up automation workflows. Review collected by and hosted on G2.com.

Sprout Social helps streamline our social media management by centralizing publishing, engagement, and reporting in one platform. It solves the problem of juggling multiple tools and logins, making our workflow more efficient. The unified inbox ensures we never miss a message or comment, while the reporting tools help us track performance and justify our social strategy to stakeholders. This has saved our team time, improved response rates, and helped us make more data-driven decisions. Review collected by and hosted on G2.com.

The biggest limitation is that it’s not designed to manage more than one organization from a single account. I lead multiple brands, and I’d love the ability to keep them operationally separate (contacts, domains, branding, reporting, etc.) without having to purchase and juggle multiple accounts. The lack of multi-org functionality is frustrating, especially given the price point. Review collected by and hosted on G2.com.

It’s helped me eliminate manual follow-up, reduce admin workload, and ensure no leads fall through the cracks. I’m able to run multi-step campaigns with ease, nurture relationships, and track behavior all in one place. It’s made my communication more strategic and consistent across multiple programs, saving me hours every week. Review collected by and hosted on G2.com.

I am generally very happy with SOCi, but I do hope that more features will be added in the future. I would like to be able to schedule Facebook stories, make more intricate Instagram stories, and schedule more intricate LinkedIn posts, such as polls. I was very happy to see that we can now schedule PDF posts on LinkedIn! Another thing that I hope can improve is the tracking templates. They can be a little bit finicky, and I seem to always have some sort of small problem when I use them. Review collected by and hosted on G2.com.

I manage the social media for 9 different offices. SOCi helps me tremendously, and without it, I would not have enough time to get everything done. Review collected by and hosted on G2.com.

Nothing. Insider is quite close to perfection, in our opinion. The recommendation would be to add an user manuel showing tips tricks Review collected by and hosted on G2.com.

Insider is a great marketing partner to have, not only for today but for tomorrow. We see the ability to grow as a company alongside Insider as they grow, and we think Insider has a lot to offer for businesses around the world. Review collected by and hosted on G2.com.

We wanted a solid, reliable way of reaching out to our customers across different channels, send them helpful content, be in constant communication with them to encourage them to keep coming to us for more. Insider’s Architect, in combination with Web Push and their web and mobile suite have been awesome for us. We love being able to personalize our website using Insider’s products Review collected by and hosted on G2.com.

I would prefer a video on DM automations, then I realised it was easy enough just to step through.

The Facebook profile kept telling me it wasn't authorised. Not sure if this is real or a false thing. Review collected by and hosted on G2.com.

The quick report is so easy to understand and see where it's working. My team is able to talk about the content before posting (the advocacy section) and with all the profiles and generation of content here in one place, we are not wasting time downloading content from Canva and uploading it to Meta Business Suite and LinkedIn. We dont need to go to ChatGPT either, as rewriting AI is built in. So I think it will save us about two hours per week - plus help us not to miss important messages or comments. Review collected by and hosted on G2.com.

Currently can only look back for last 30days records, it would be good to look bit more far in the history as sometimes have to refer for old sessions and we end up in a situation where old session are cleared. Have observed some of the sessions where though user has seen expected experience in Glassbox it shows it as having some white overlay which makes it hard to understand what exact user has seen, if that can be looked at would be much appreciative of. Review collected by and hosted on G2.com.

Reducing the number of fraud attacks, and serving our our customers a better experience Review collected by and hosted on G2.com.

The learning curve is real. It’s not the most intuitive tool if you’re just starting out, and the interface can feel overwhelming at first. I also wish the dashboards were a little more customisable without needing to go down a rabbit hole of settings or third-party tools. Review collected by and hosted on G2.com.

Google Analytics helps me actually understand how people are using my site, not just guessing. It tells me where users are coming from, what pages they’re spending time on, and where they drop off. That kind of insight helps me improve the overall experience and focus on what’s working. Whether it’s tweaking content or figuring out why something isn’t converting, GA gives me the data to back up those decisions. It’s basically my go-to tool for not flying blind. Review collected by and hosted on G2.com.

So far I have nothing but positive things to say about the platform, and the customer service was great with helping to get things set up. Review collected by and hosted on G2.com.

Brevo is solving a simple but critical problem for my business: making sure that customer messages sent through my website’s contact form actually reach me — and that I can reply through a reliable, authenticated email system. Before using Brevo, I had issues with contact form messages getting flagged as spam or not being delivered at all.

By routing Contact Form 7 submissions through Brevo’s SMTP and sender verification tools, I’ve been able to ensure every customer inquiry comes through cleanly. That directly benefits my business by helping me respond quickly to questions, build trust, and avoid losing potential orders due to broken communication.

I’m not using the full marketing suite yet, but I’m already benefiting from solid deliverability, DNS management, and reliable email infrastructure — especially important for a niche e-commerce site like mine, FetishFurniture.org. Review collected by and hosted on G2.com.

ALT Text descriptions: In my previous provider, ALT text was added once every time I uploaded an image to my site - then it was re-used every time I used the image somewhere else on my site. In Systeme, this needs to be manually added every time the image is used, so takes a bit of time (especially when course title tiles are re-used over various pages). I am hoping Systeme will prioritise fixing this as the EU Accessibility Directive comes into force in June 2025 and every website will have to have ALT text on all images. It would be especially good if any alt-text I have already written for an image gets automatically added to the file.

I have an automated email sequence with my current mailing list provider. This is copied over to Systeme but only for new subscribers. I have to wait for my current subscribers to finish the sequence with my old provder before fully switching to systeme. A bit complex and there is probably another workaroun - if I had time to create a whole new sequence, but this was a little frustrating. It would be good if the switch meant all subscribers switched to their location the the sequence. Review collected by and hosted on G2.com.

I now only need to pay for Systeme rather than my domain, host, website builder and email marketing. I haven't familiarised myself with this feature yet so can't really comment. Review collected by and hosted on G2.com.

There are a number of things, like cover images on videos, video titles, and various image/asset things that can be a little fussy. Some are easy enough to post cross-platform and then go into the individual platform an tweak, but still an extra step. When automating things it's best to keep it simple. Review collected by and hosted on G2.com.

Cross-platform posting is the biggest thing and considering the cost for Zoho Social as part of the Zoho One suite it's hard to beat. Review collected by and hosted on G2.com.

SEMrush can be pricey for individuals or small businesses, and its interface can feel overwhelming to new users. Many of the most useful features are locked behind higher-tier plans, and only one user seat is included by default. Additionally, while it’s excellent for SEO and paid search, some tools (like Amazon tracking or social listening) lag behind more specialized platforms. Review collected by and hosted on G2.com.

SEMrush helps me grow my online visibility by providing tools to research keywords, analyze competitors, audit our website, track rankings, and uncover content and backlink opportunities all in one platform. Review collected by and hosted on G2.com.

Though it is very well designed, the breadth of features means it takes some time to get familiar with and find your way through the platform.

I would have complained about the amount of links in the sidebar, but I noticed in a recent UI refresh it is possible to set your own custom shortcuts sidebar so you only see what you need once you get the hang of it. Review collected by and hosted on G2.com.

Posthog helps us understand how features are used and being adopted in our product. It helps inform our team of what product and marketing improvements we can test. Review collected by and hosted on G2.com.

Looker has a steep learning curve, especially for non-technical users or analysts new to LookML. The dependency on engineers or analytics engineers to maintain the modeling layer means it can be time-consuming to implement changes. Also, advanced visualizations are more limited compared to other BI tools like Tableau — so heavy data storytelling sometimes needs an external tool. Review collected by and hosted on G2.com.

Looker has helped us standardize our reporting and metrics, reduce duplicate queries, and empower different teams to build their own reports with confidence in the data definitions. It has also enabled better governance across our data pipelines, and the integration with BigQuery works smoothly for real-time analytics. Review collected by and hosted on G2.com.

We have had struggles with the session replay functionality, although this is likely due to our implementation as a component within another products main interface. It also would be nice if there was a way to allow low code implementation so that non-developers on our marketing team could initiate event tracking. Review collected by and hosted on G2.com.

LogRocket is giving our team insights into how our customers are interacting with our products, allowing us to evaluate return on investment. The session replay functionality also gives us access to error logging and bug tracing, which is saving our support efforts. Review collected by and hosted on G2.com.

Please give us more time to enjoy the free plan. It's seriously addictive! LOL! Review collected by and hosted on G2.com.

It tackles 1 of the most common and time-consuming challenges in sales, lead generation, and email campaign. It identifying, filtering and reaching out to high-quality, targeted leads efficiently.

Success.ai did & benefiting me by hyper-targeted lead generation with minimum keywords I can find truly match of my client's ICP. Time efficiency instead of hours of research, I can get qualified leads in minute, it allows me to focus more on engagement.

It plugs right into my Team's workflow in Salesforce CRM and for my own portfolio in Zoho CRM, and also provides me with responsive customer support team. Review collected by and hosted on G2.com.

We have not seen a negative impact to using BirdEye, the only thing I wish is if there were more Support integrated with Google to verify some of our GMB pages, but this is definitely a Google Support issue and is not a fault of BirdEye. In recent weeks, our BirdEye rep has also been super helpful in connecting our GMB pages once we are able to get ownership of them which makes it seamless for us to respond to reviews! Review collected by and hosted on G2.com.

BirdEye is helping us to manage and respond to all of our online reviews and also grow our star rating through review requests. It is also helping us to gather information about where we need to improve our resident support through the direct feedback option and survey campaigns. Review collected by and hosted on G2.com.