Digital Marketing Software

I wish they didnt complicate they pricing so muc and would implement some features on top for free like the Unibox for the Growth Plan.

Also paying for everything for every client and every workspace can be a tad much but the quality is still worth the price! Review collected by and hosted on G2.com.

Instantly saves me and my team countless hours every week. It simplifies everything — from infrastructure setup to outreach execution. We can easily manage multiple clients, run campaigns across different workspaces, and share real-time analytics with our clients, which massively boosts transparency and trust. Results speak for themselves: better deliverability, consistent replies, and smoother scaling. It's a game-changer for any cold email agency. Review collected by and hosted on G2.com.

It's really expensive at the professional level. And the whole system is tuned for larger companies so it's often difficult to adapt for smaller companies. Their website forms also don't integrate well with Google Ads so you have to have a fully custom solution if you want to feed lead quality data back into Google Ads. Their customer service is average at best. As a small customer we don't have any dedicated support or manager. I have yet to find a help source that could actually help us use the system better. Lots of people with really shallow knowledge. Review collected by and hosted on G2.com.

All in one marketing data platform. The connection between customer contact record, ad campaigns, and revenue is important to us. Review collected by and hosted on G2.com.

There are very few things I dislike about CC, it works really well for my needs, in many ways it over-provides for what I need & haven't taken advantage of all the features. I also feel that my ROI relative to the monthly cost of CC (especially at my level) is not good. Review collected by and hosted on G2.com.

I used to use another platform for mailshots to clients, but it wasn't offering templates or as user-friendly as system as CC. I was also reaching a threshold where I would have to pay. CC does the same at that threshold, but it offers significantly more features than its competitors. Review collected by and hosted on G2.com.

The UI still carries some 2015 baggage: pages hesitate to load, and newbies drown in nested menus before they find the “evergreen” queue switch.

The mobile app handles drafts fine, but scheduling video often glitches or posts in the wrong time‑zone.

Support tickets get solved, yet I’ve waited a full business day when I’m racing an embargo. Review collected by and hosted on G2.com.

Hootsuite replaces five separate tools—image finder, scheduler, analytics suite, social listening, and brand‑tracking—with one login, freeing at least four hours a week.

Its link‑frame and keyword alerts flag campaign traction the moment it happens, letting me pivot promotions before ad spend evaporates.

Automated “best time to post” suggestions have lifted my engagement rate by roughly 18 %, which beats the manual guess‑and‑check routine I had in Social Report.

Most importantly, the side‑by‑side analytics show clients exactly how Instagram stories feed Twitter click‑throughs, so my strategy conversations start with proof instead of promises. Review collected by and hosted on G2.com.

The pricing can be a bit steep, especially for small teams or startups. Some advanced features, like more granular competitor analysis or listening tools, are only available on higher-tier plans. Also, there’s a bit of a learning curve with setting up automation workflows. Review collected by and hosted on G2.com.

Sprout Social helps streamline our social media management by centralizing publishing, engagement, and reporting in one platform. It solves the problem of juggling multiple tools and logins, making our workflow more efficient. The unified inbox ensures we never miss a message or comment, while the reporting tools help us track performance and justify our social strategy to stakeholders. This has saved our team time, improved response rates, and helped us make more data-driven decisions. Review collected by and hosted on G2.com.

Sometimes the UI can be a bit clunky. However, I've experienced this in other browser based marketing tools too. Review collected by and hosted on G2.com.

Before ActiveCampaign we would often struggle trying to send out email marketing - running into technical issues and a lack of customisation. ActiveCampaign allows us to easily produce on brand templates that make sending marketing emails a breeze. Review collected by and hosted on G2.com.

I am generally very happy with SOCi, but I do hope that more features will be added in the future. I would like to be able to schedule Facebook stories, make more intricate Instagram stories, and schedule more intricate LinkedIn posts, such as polls. I was very happy to see that we can now schedule PDF posts on LinkedIn! Another thing that I hope can improve is the tracking templates. They can be a little bit finicky, and I seem to always have some sort of small problem when I use them. Review collected by and hosted on G2.com.

I manage the social media for 9 different offices. SOCi helps me tremendously, and without it, I would not have enough time to get everything done. Review collected by and hosted on G2.com.

Nothing. Insider is quite close to perfection, in our opinion. The recommendation would be to add an user manuel showing tips tricks Review collected by and hosted on G2.com.

Insider is a great marketing partner to have, not only for today but for tomorrow. We see the ability to grow as a company alongside Insider as they grow, and we think Insider has a lot to offer for businesses around the world. Review collected by and hosted on G2.com.

We wanted a solid, reliable way of reaching out to our customers across different channels, send them helpful content, be in constant communication with them to encourage them to keep coming to us for more. Insider’s Architect, in combination with Web Push and their web and mobile suite have been awesome for us. We love being able to personalize our website using Insider’s products Review collected by and hosted on G2.com.

I had trouble connecting my Meta profiles at the beggining but support team was very helpful and eagear to guide me in the right direction. Review collected by and hosted on G2.com.

Having all the tools I currently use and pay several bills into one place, streamlining social media management in one single tool. Review collected by and hosted on G2.com.

No complaints, I find it very easy to use in general Review collected by and hosted on G2.com.

Observing the customer journey across different screens, buttons, and options provides valuable insights into how we can improve the user experience. It helps identify areas for optimization and refactoring, enabling teams to enhance the overall flow and ensure a smoother, more efficient interaction for our customers. Review collected by and hosted on G2.com.

What I dislike about Google Analytics is how overwhelming it can feel at first—there’s just so much data and so many reports. GA4 especially isn't very intuitive, and some of the features that were easy to access in the old version are now hidden or require custom setup. It takes time to really understand how to get what you need. Review collected by and hosted on G2.com.

Google Analytics helps me see which content is actually engaging my audience and which topics fall flat. It solves the problem of guessing what works by giving me real data on traffic, time on page, and user behavior. This helps me create more focused, effective content that performs better over time. Review collected by and hosted on G2.com.

So far I have nothing but positive things to say about the platform, and the customer service was great with helping to get things set up. Review collected by and hosted on G2.com.

Brevo is solving a simple but critical problem for my business: making sure that customer messages sent through my website’s contact form actually reach me — and that I can reply through a reliable, authenticated email system. Before using Brevo, I had issues with contact form messages getting flagged as spam or not being delivered at all.

By routing Contact Form 7 submissions through Brevo’s SMTP and sender verification tools, I’ve been able to ensure every customer inquiry comes through cleanly. That directly benefits my business by helping me respond quickly to questions, build trust, and avoid losing potential orders due to broken communication.

I’m not using the full marketing suite yet, but I’m already benefiting from solid deliverability, DNS management, and reliable email infrastructure — especially important for a niche e-commerce site like mine, FetishFurniture.org. Review collected by and hosted on G2.com.

ALT Text descriptions: In my previous provider, ALT text was added once every time I uploaded an image to my site - then it was re-used every time I used the image somewhere else on my site. In Systeme, this needs to be manually added every time the image is used, so takes a bit of time (especially when course title tiles are re-used over various pages). I am hoping Systeme will prioritise fixing this as the EU Accessibility Directive comes into force in June 2025 and every website will have to have ALT text on all images. It would be especially good if any alt-text I have already written for an image gets automatically added to the file.

I have an automated email sequence with my current mailing list provider. This is copied over to Systeme but only for new subscribers. I have to wait for my current subscribers to finish the sequence with my old provder before fully switching to systeme. A bit complex and there is probably another workaroun - if I had time to create a whole new sequence, but this was a little frustrating. It would be good if the switch meant all subscribers switched to their location the the sequence. Review collected by and hosted on G2.com.

I now only need to pay for Systeme rather than my domain, host, website builder and email marketing. I haven't familiarised myself with this feature yet so can't really comment. Review collected by and hosted on G2.com.

One important thing to know: although setting up your WhatsApp Business through Zoho Social works like a charm, there's no going back. As you won't be able to use it outside of Zoho Social. However, the other way around works. Review collected by and hosted on G2.com.

Zoho Social is great for anything social media management. One simple and easy-to-navigate dashboard to bring all your social handles and internal team in one place and get work done fast. Review collected by and hosted on G2.com.

I would appreciate it more if it had more affordable plans. Some add-ons are especially expensive, and they charge separately for each user. You also need to work a bit or get in touch with them to cancel the additional subscriptions. Review collected by and hosted on G2.com.

Semrush helps us with keyword research for our content operations, track ranking positions for important queries, audit our site for issues, check other domains as a part of backlink research, to create content plans, and more. Review collected by and hosted on G2.com.

While PostHog is feature-rich, some advanced dashboards and filtering options can feel a bit limited or slow for very large datasets. Documentation is improving, but certain self-hosting configurations could be better explained. A more responsive customer support option for smaller teams would also be helpful. Review collected by and hosted on G2.com.

PostHog helps us track user behavior across our product in real-time without relying on third-party analytics platforms. By self-hosting, we maintain full control over our data and ensure user privacy compliance. It solves the problem of fragmented analytics by combining session recordings, event tracking, A/B testing, and feature flags into one unified platform. This has significantly improved our ability to make data-driven product decisions and respond quickly to user needs. Review collected by and hosted on G2.com.

Looker has a steep learning curve, especially for non-technical users or analysts new to LookML. The dependency on engineers or analytics engineers to maintain the modeling layer means it can be time-consuming to implement changes. Also, advanced visualizations are more limited compared to other BI tools like Tableau — so heavy data storytelling sometimes needs an external tool. Review collected by and hosted on G2.com.

Looker has helped us standardize our reporting and metrics, reduce duplicate queries, and empower different teams to build their own reports with confidence in the data definitions. It has also enabled better governance across our data pipelines, and the integration with BigQuery works smoothly for real-time analytics. Review collected by and hosted on G2.com.

We have had struggles with the session replay functionality, although this is likely due to our implementation as a component within another products main interface. It also would be nice if there was a way to allow low code implementation so that non-developers on our marketing team could initiate event tracking. Review collected by and hosted on G2.com.

LogRocket is giving our team insights into how our customers are interacting with our products, allowing us to evaluate return on investment. The session replay functionality also gives us access to error logging and bug tracing, which is saving our support efforts. Review collected by and hosted on G2.com.

Please give us more time to enjoy the free plan. It's seriously addictive! LOL! Review collected by and hosted on G2.com.

It tackles 1 of the most common and time-consuming challenges in sales, lead generation, and email campaign. It identifying, filtering and reaching out to high-quality, targeted leads efficiently.

Success.ai did & benefiting me by hyper-targeted lead generation with minimum keywords I can find truly match of my client's ICP. Time efficiency instead of hours of research, I can get qualified leads in minute, it allows me to focus more on engagement.

It plugs right into my Team's workflow in Salesforce CRM and for my own portfolio in Zoho CRM, and also provides me with responsive customer support team. Review collected by and hosted on G2.com.

The free plan however has a 14 days try period Review collected by and hosted on G2.com.

It’s a solid tool with lots of features created by people who actually worked in this area. Super intuitive to mange and create posts, specially for those who are just getting into this. First of all features I use the most, is the AI assistant which is now a must for me, you start writing a quick draft of the text you want, and you can try different tones, formats and rephrase them with a couple of clicks. Second is the live preview, to have that level of accuracy for fine tuning on each social media post is really useful. Another great feature is the synced media library, this one saved me more than once! It helped me reducing daily hours of manual tasks. Overall is a powerful and intuitive platform, very helpful for both, those who are starting and those who are managing large accounts with a lot of content. Review collected by and hosted on G2.com.