Event marketing software helps businesses and organizations create, market, and execute events, such as conferences, trade shows, webinars, workshops, product launches. Event marketing software boosts a company’s brand and messaging by designing brand-consistent event product pages, posting event marketing announcements on social media, and creating customizable event registration and invitation emails. Event planners, businesses, nonprofits, educational institutions, and agencies utilize event marketing software to simplify event planning, enhance promotion, and manage events efficiently.
Event marketing software can be integrated with event registration and ticketing software, event management platforms, virtual event platforms, email marketing software, social media management tools, and CRM software to streamline the marketing and ticket sales process. Companies can also use social media marketing software to post recap photos and promote the event after it’s finished.
To qualify for inclusion in the Event Marketing category, a product must:
Enable the creation of an event-specific registration web page or portal
Have attendee list management functionality with attendee check-in management
Design custom, on-brand event pages and event email marketing
Collect and report on event performance data, such as registrations, revenue, audience engagement, or attendee satisfaction
