This page was last updated on June 9th, 2025
Session replay software, also known as session recording software, enables businesses to record and visually replay user interactions on a website, digital product, or mobile app. Session replay software offers visibility into how visitors navigate a website or mobile app, highlighting any bugs, errors, or moments of confusion they may encounter.
With these tools, businesses can capture the entire browsing session for each use—from page visits to clicks, taps, scrolls, and form entries—and rewatch each session. And by analyzing these sessions, businesses can visually uncover the root causes of conversion drops, identify friction points that may frustrate users, and implement quick fixes to enhance the overall user experience (UX). These insights help optimize websites and mobile interfaces for a smoother and more intuitive user journey.
Session replay software is often leveraged by UX teams or product teams to provide a clear picture of how users interact with the site. Marketing teams also use this software to monitor how visitors of a website or mobile app engage with their branding or messaging. Session replay software often work in tandem with other behavioral analytics software, such as digital analytics software, A/B testing software, heatmap tools, product analytics software, or mobile app analytics software.
To qualify for inclusion in the Session Replay category, a product must:
Capture and record all user interactions, like mouse clicks, scrolls, taps, or navigation paths, across multiple pages and tabs on a website or mobile app interface
Visually replay each recorded session to watch and playback how users interact with a website, digital product, or mobile app
Provide insights into friction points, behavior patterns, and conversion funnels to help identify opportunities to optimize the user journey