Best Product Analytics Software
Product analytics software provides companies visibility into user behavior by tracking and analyzing their interactions with a product. The goal is to understand the customer and how they engage with the product by monitoring visits, digital interactions, and events. Companies can leverage these insights to optimize their product, increase engagement, and reduce customer churn. Ultimately, through dashboards and reports, product analytics tools identify what works with the product and what doesn’t—helping teams improve the overall user experience.
Product managers, developers, and designers commonly use product analytics software to establish data-driven decision-making when creating and optimizing product developments and roadmaps. These teams rely on identifying drop-off or struggle points to prevent high customer churn rates and poor product experiences. Many product analytics software is also equipped with heatmap tools, session replay software, digital analytics software, and user research software for comprehensive feedback on the customer and product.
To qualify for inclusion in the Product Analytics category, a product must:
Best Product Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 47% Mid-Market
- 32% Small-Business
20,969 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.
- Software Engineer
- CTO
- Computer Software
- Information Technology and Services
- 62% Small-Business
- 28% Mid-Market
15,056 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe
- Product Manager
- Customer Success Manager
- Computer Software
- Information Technology and Services
- 62% Mid-Market
- 19% Enterprise
20,200 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Userpilot is an all-in-one platform for Product, UX, and Marketing teams. It combines Product Analytics, Session Replay, In-app Engagement and In-app Surveys to help you increase product adoption.
- Product Manager
- Customer Success Manager
- Computer Software
- Information Technology and Services
- 56% Mid-Market
- 39% Small-Business
792 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a
- Software Engineer
- CTO
- Computer Software
- Information Technology and Services
- 80% Small-Business
- 18% Mid-Market
14,478 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and
- Digital Analyst
- Product Owner
- Financial Services
- Insurance
- 78% Enterprise
- 17% Mid-Market
1,857 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 51% Mid-Market
- 30% Small-Business
4,964 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu
- Computer Games
- Information Technology and Services
- 60% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 54% Small-Business
- 36% Mid-Market
22,806 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 54% Mid-Market
- 35% Small-Business
6,635 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s produ
- Product Manager
- Computer Software
- Information Technology and Services
- 42% Enterprise
- 38% Mid-Market
3,087 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix at scale issues impacting e
- Project Manager
- Information Technology and Services
- Financial Services
- 83% Enterprise
- 11% Mid-Market
3,273 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou
- Digital Analyst
- Digital Experience Manager
- Retail
- Apparel & Fashion
- 48% Enterprise
- 30% Mid-Market
6,635 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Statsig combines experimentation, feature flagging, product analytics, and session replays into a single, powerful platform - helping your team build faster, and make smarter product decisions. All
- Software Engineer
- Product Manager
- Computer Software
- Information Technology and Services
- 44% Mid-Market
- 29% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
- Product Manager
- Marketing Director
- Computer Software
- Marketing and Advertising
- 52% Small-Business
- 36% Mid-Market
6,635 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all?
- Insurance
- Telecommunications
- 50% Enterprise
- 35% Mid-Market
12,511 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con
- Owner
- CEO
- Retail
- Marketing and Advertising
- 85% Small-Business
- 12% Mid-Market
10,791 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c
- Customer Success Manager
- Head of Customer Success
- Computer Software
- Information Technology and Services
- 61% Mid-Market
- 32% Small-Business
1,042 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called con
- Founder
- Owner
- Marketing and Advertising
- Computer Software
- 97% Small-Business
- 3% Mid-Market
321 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zipy is a trusted digital experience platform which combines session replay, frontend error monitoring, product analytics and prioritisation into one while ensuring privacy and security. What can yo
- Computer Software
- Information Technology and Services
- 67% Small-Business
- 22% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
June is the tool to help you retain your customers. Powered by a strong product-analytics engine, June gives you a dashboard for each one of your customers. This way your team will be able to un
- Founder
- Computer Software
- 85% Small-Business
- 10% Mid-Market
18,817 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in you
- Marketing and Advertising
- Internet
- 47% Mid-Market
- 32% Small-Business
7,435 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Your customers' digital product experience is key to unlocking value, driving adoption, and creating stickier experiences. Gainsight Product Experience (PX) offers personalized in-app engagements and
- Customer Success Manager
- Product Manager
- Computer Software
- Information Technology and Services
- 62% Mid-Market
- 20% Small-Business
13,278 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in
- Retail
- Health, Wellness and Fitness
- 85% Small-Business
- 15% Mid-Market
493 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow
- Customer Success Manager
- Senior Customer Success Manager
- Computer Software
- Information Technology and Services
- 62% Small-Business
- 33% Mid-Market
638 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sprig is a product experience platform built for researchers who need fast, relevant user insights. Powered by AI, Sprig helps you do more research in less time by capturing and analyzing real-time fe
- Product Designer
- Product Manager
- Computer Software
- Information Technology and Services
- 50% Mid-Market
- 32% Enterprise
2,123 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many
- CEO
- Product Manager
- Financial Services
- Computer Software
- 56% Small-Business
- 29% Mid-Market
2,187 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil
- CEO
- Owner
- Computer Software
- Marketing and Advertising
- 85% Small-Business
- 12% Mid-Market
729,357 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UserVoice is a customer feedback management solution designed to help teams effectively gather, analyze, and act on user insights. This platform streamlines the process of collecting feedback from cus
- Product Manager
- Customer Success Manager
- Computer Software
- Information Technology and Services
- 62% Mid-Market
- 28% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter
- Product Manager
- Retail
- Telecommunications
- 63% Enterprise
- 24% Mid-Market
683 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur
- CEO
- Owner
- Marketing and Advertising
- Computer Software
- 68% Small-Business
- 23% Mid-Market
1,771 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount.
- Computer Software
- Information Technology and Services
- 73% Mid-Market
- 23% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Conviva provides enterprise customers with real-time performance analytics and AI-powered insights for digital products (mobile and web applications) and video streaming to drive growth and operationa
- Broadcast Media
- 65% Enterprise
- 35% Mid-Market
12,895 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Dataroid serves compa
- Banking
- Financial Services
- 65% Enterprise
- 19% Mid-Market
187 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kubit is the leading Customer Journey Analytics platform for enterprises. Through a revolutionary warehouse-native approach, Kubit empowers teams with self-service insights, rapid decision-making and
- Online Media
- 52% Mid-Market
- 29% Enterprise
61 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Acoustic Experience Analytics (Tealeaf) helps organizations understand customer behavior across a digital touchpoints, improve website conversions, and optimize the customer experience. Leveraging a
- Financial Services
- Telecommunications
- 65% Enterprise
- 22% Small-Business
65,426 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co
- Product Manager
- Data Analyst
- Financial Services
- Information Technology and Services
- 54% Mid-Market
- 27% Small-Business
3,614 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquel
- Computer Software
- Internet
- 54% Small-Business
- 34% Mid-Market
207,257 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CUX is a Digital Experience Analytics tool, helping companies save up to 5x time on analytics and drawing valuable conclusions. We eliminate data overload with a laser focus on user problems, frustrat
- Computer Software
- Marketing and Advertising
- 70% Small-Business
- 30% Mid-Market
78 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throug
- Information Technology and Services
- Computer Software
- 53% Small-Business
- 34% Mid-Market
1,226 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Houseware is the 3rd generation product analytics tool, trusted by product teams who want to build great products, scale reliably, slash unnecessary costs, and maintain unfailing data control. It wor
- Financial Services
- Education Management
- 92% Mid-Market
- 8% Small-Business
164 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Sherlock gives your entire organization access to the vital product engagement data needed to grow revenue. And we’re not talking about that static, last active stuff. This is real engagement scoring.
- 60% Small-Business
- 40% Mid-Market
270 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Stormly is like having a whole product team at your fingertips, powered by AI and GPT-4 No more spending hours trying to figure out what questions to ask. Our technology will suggest focus areas and
- Marketing and Advertising
- 50% Small-Business
- 35% Mid-Market
190 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
What is SessionStack? SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where custo
- Computer Software
- Information Technology and Services
- 72% Small-Business
- 19% Mid-Market
425 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
InnerTrends is a product analytics tool that helps product-led companies optimize their app faster with product usage insights from pre-built reports based on a unique setup that considers each busine
- 67% Small-Business
- 42% Mid-Market
495 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ChatHQ helps Digital Marketing Agencies and SaaS Startups generate more customers, skyrocket customer satisfaction, and simplify customer support with dynamic engagement technology!
- Marketing and Advertising
- 86% Small-Business
- 7% Enterprise
19 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring priva
- Information Technology and Services
- 58% Small-Business
- 47% Enterprise
6,875 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page conten
- 55% Mid-Market
- 25% Enterprise
1,213 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
LiveSession redefines product analytics for all types of teams. Offering essential tools you can expect from leading analytics providers, now available to everyone. – whether experienced product teams
- Computer Software
- Marketing and Advertising
- 67% Small-Business
- 33% Mid-Market
142 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hook enables businesses to grow revenue from their customers using data. We help revenue teams forecast their growth, focus their time and act faster. We monitor all aspects of how your customers enga
- Customer Success Manager
- Computer Software
- Information Technology and Services
- 83% Mid-Market
- 13% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Empowering decision-makers to answer 90% of their questions about product analytics. Mitzu enables product teams to track, visualize, and analyze user engagement and behavior data.
- 86% Small-Business
- 14% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advan
- Computer Software
- 52% Mid-Market
- 35% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web anal
- Marketing and Advertising
- 47% Small-Business
- 20% Mid-Market
103,910 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
NPAW is proud to present its Suite of analytics solution. A powerful, intuitive, and real-time video and application analytics platform that is set to revolutionize the video intelligence industry, al
- Broadcast Media
- Entertainment
- 70% Mid-Market
- 30% Enterprise
786 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Honeybadger is a full-stack, all-in-one application monitoring tool that helps software development teams quickly identify and resolve issues in production environments. Honeybadger combines error tra
- 64% Small-Business
- 21% Mid-Market
1,705 Twitter followers
- Overview
- User Satisfaction
- Seller Details
devtodev is an ultimate product analytics platform for data-driven teams that helps you get valuable insights and influence user decisions. Powerful yet user-friendly, the platform helps better unders
- 40% Mid-Market
- 40% Small-Business
1,131 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Keen.io is the complete event data management solution. Our platform can handle all aspects of your event data management, from collection to application. Stream, store, query, and present your data a
- Computer Software
- 75% Small-Business
- 25% Mid-Market
23,840 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. NetSpring was founded in late 2019 by industry t
- 67% Mid-Market
- 33% Small-Business
78 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
VIAVOO is the fastest, easiest way to get actionable insights from customer comments and conversations. Our AI-powered 360 Feedback Analytics platform provides 40+ integrations and reveals in real tim
- 100% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Witbe makes automated testing and proactive monitoring technology for global video service providers. The company’s award-winning technology accurately measures the Quality of Experience that viewers
- 50% Enterprise
- 50% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Capturly is a comprehensive user behavior and website analytics platform. With nearly a decade of experience and a team of skilled experts, we work continuously to develop our software to provide the
- 73% Small-Business
- 27% Mid-Market
1,604 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value custom
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Kliken’s all-in-one marketing platform helps e-commerce retailers and service businesses reach high-intent customers, surpass their competition and realize significant growth in sales, while decreasin
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Oboe is a fast, front-of-stack experimentation platform built for developers. Run clean, code-based A/B tests without PR bottlenecks, feature flag bloat, or bloated “growth suites.” With edge deplo
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Seline is a straightforward and private tool for website and product analytics. It’s made for teams who don’t regularly keep up with their website or app stats or who find checking metrics too complic
- 100% Small-Business
367 Twitter followers
- Overview
- User Satisfaction
- Seller Details
User Experience Made Easy, for Everyone. Toonimo is a leading Digital Adoption Platform for enterprises who streamline the efforts for internal employee training and customer onboarding initiatives.
- 42% Small-Business
- 42% Mid-Market
427 Twitter followers
- Overview
- User Satisfaction
- Seller Details
WatchThemLive is a behavioral tool that enables website owners to see video recordings of their visitors' journeys on their website. This tool has proven to be significantly essential in optimization,
- 100% Small-Business
40 Twitter followers
- Overview
- User Satisfaction
- Seller Details
User & Account Engagement Scores (in all plans) · Account-level engagement data. Built for B2B SaaS teams, Accoil Analytics gives you account data to drive GTM ...
- Overview
- User Satisfaction
- Seller Details
WITH AI SOLUTIONS FROM ADTELLIGENCE.
- Overview
- User Satisfaction
- Seller Details
Align AI is a product analytics platform for conversational AI products that are powered by LLMs. With features like context analysis, natural language search, and real-time sentiment monitoring, Alig
- Overview
- User Satisfaction
- Seller Details
Our Customer Data Platform (CDP) provides a centralised approach to managing your data through an easy to use, intuitive interface. Underpinned with a data model which allows for core business data to
- 100% Small-Business
14 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Attain Measurement uses permissioned, commerce data to help advertisers measure the return on ad spend (ROAS) and conversion rate (CVR) of their programmatic campaigns in real-time. It also provides a
- Overview
- User Satisfaction
- Seller Details
From macro trends to micro-missteps, Behaviour Code lets you zoom in on what matters most in your user journey.
- Overview
- User Satisfaction
- Seller Details
Introducing BigAtom.ai by Adyogi - scaling e-commerce ads through product profitability BigAtom's next-gen Product Performance Management (PPM) platform enables large catalog e-commerce brands to u
- Overview
- User Satisfaction
- Seller Details
Bitmovin Analytics is a comprehensive and fully managed solution that enables organizations to track and monitor the viewing experiences of users in real-time. This empowers them and their teams to ra
8,223 Twitter followers
- Overview
- User Satisfaction
- Seller Details
bruit.io is a free dev tool to collect unlimited user feedbacks and understand their behavior with screenshot, device info, navigation, logs and more. Integrate our fully-customizable and open-source
185 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Chatterlytics — AI-powered business analytics tool to visualize your business data, create reports and dashboards without any technical data expertise.
- Overview
- User Satisfaction
- Seller Details
See every user interation via Session Recording, Build Funnels on the fly, Track user's clickmaps using Heatmaps, Use Cohorts to divide your users into groups, Check product engagement through Retenti
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Optimise the performance of your content with the power of AI. Our predictive heatmaps instantly show you what grabs your audience’s attention first across any content, helping you to make data-info
- Overview
- User Satisfaction
- Seller Details
Flowpoint.ai is a web analytics platform that analyses website user behaviour and suggests data-driven technical and UX insights to improve conversion rates.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Flywheel is the all-in-one growth platform for B2B SaaS. It's the only product that combines product analytics, user engagement, session replays, and marketing analytics in a single platform.
- 33% Mid-Market
- 33% Enterprise
- Overview
- User Satisfaction
- Seller Details
Product Usage Analytics for CURE (Conversion, Upsell, Retention and Engagement) metrics.
- Overview
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- User Satisfaction
- Seller Details
Build interactive, code-free walkthroughs that onboard and convert every user. Our easy step-by-step guides can be added to any website WITHOUT code integration - you can create your first Nickelled w
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Fibr’s AI-powered Hypothesis Generator instantly creates data-driven, structured hypotheses for A/B testing, helping marketers optimize conversions, engagement, and retention. By analyzing your websit
719 Twitter followers
- Overview
- User Satisfaction
- Seller Details
All-in-one Product, Customer and Behavioral Analytics. Plug and play automatic insights to make smarter and faster decisions about customer behavior in your SaaS product. We are building a retention
- Overview
- User Satisfaction
- Seller Details
MimoLex helps marketers increase conversion rates, improve brand communication, and respond to customer feedback quickly.
- Overview
- User Satisfaction
- Seller Details
Whether you're a small startup or a large enterprise, Narrative BI provides a comprehensive solution to transform complex data into compelling narratives that drive informed decision-making. Narrativ
- Overview
- User Satisfaction
- Seller Details
OmniPanel is an analytics platform that surfaces key user insights from customer support tickets. This qualitative data helps companies identify when, where, and how user friction impacts their retent
- Overview
- User Satisfaction
- Seller Details
Customer experience analytics enables enterprises to view digital experiences from the customers’ perspective to help uncover business intelligence (BI) insights and opportunities. The best customer e
21,719 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user be
31 Twitter followers
- Overview
- User Satisfaction
- Seller Details
User research software helps product managers identify key user problems that will result in desired product and business outcomes
- Overview
- User Satisfaction
- Seller Details
- Overview
- User Satisfaction
- Seller Details
Productlift captures prospect user experiences, analyzes the data, then scores prospect buying intent that enables sales teams to react to customers much faster and with greater insight.
- Overview
- User Satisfaction
- Seller Details
Pype is like Mixpanel for AI agents. It helps software engineers manage and improve AI agents in production, cutting maintenance costs by 40% and reducing effort by 10x.
514 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ReplayBird is a product analytics tool to find and improve the end-user experience. With ReplayBird, companies can understand how and why people engage, convert, and retain in real-time across devices
- Overview
- User Satisfaction
- Seller Details
RevSetter is a cutting-edge CS and revenue platform built on a unique data model and insights engine to super-charge customer success, account management, and revenue teams across the globe. RevSetter
- Computer Games
- 92% Small-Business
- 8% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Scuba Analytics is a Customer Intelligence Platform built to enrich, activate, and accelerate first-party, and fast data, to maximize CDPs and enable brands to create hyper-personalized messaging at s
- 100% Mid-Market
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Trypp revolutionizes how UX teams optimize user experiences. Our mission: empower designers, product managers, and developers with accurate, data-driven insights into real user interactions for stream
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Twine is an AI-powered software company headquartered in Sydney, Australia that helps product and go-to-market teams turn customer conversations into company-wide action. Founded with the mission to b
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The first usage analytics solution purpose-built for distributed software applications provides deep insight on product feature use and Application Performance Management. Get started in 30 minutes wi
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Learn More About Product Analytics Software
What is Product Analytics Software?
For today’s tech companies, product development is a continuous process. This entails a perpetual cycle of testing and improving, based on not only technical performance, but on user behaviors and insights. In addition to soliciting feedback from your business audience, you can gain a deeper understanding of the user experience by monitoring product usage from all angles. If you offer a digital application of any type, the solutions in this category can help you uncover key metrics surrounding how your customers interact and respond to it.
User engagement speaks volumes about your app, from its capabilities to its layout and beyond. The biggest mistake a developer can make is thinking they can steer the customer experience to its intended results without carefully measuring user response—and admitting mistakes or oversights—along the way. Each user is different, and it is impossible to create a platform that is advantageous to everyone. But the more user experience data you collect, the better you can identify and prioritize your improvements for the maximum response. With the right analytics solution, you will know how to optimize your platform for the current portfolio of customers as well as your future customers.
Key Benefits of Product Analytics Software
- Monitor product sessions for each user, from login to completion
- Track the user’s experience with different features, events, and other performance aspects
- Gather data about your most valuable users, from their demographics to key moments in their journey
- Determine the most logical areas of improvement in relation to customer success and overall efficacy of your platform
Why Use Product Analytics Software?
If your business has a unique, customer-facing digital platform, the products in this category could greatly benefit your organization. Routine analysis of user sessions can pave the way for critical updates and keep you abreast of overall customer behaviors and the response to different aspects of the product. Depending on the complexity and popularity of your product (or products) there may be a great deal of data worth collecting. Working to track and improve your products in this way is not only beneficial to you and the customer but is part of being a responsible business owner.
Product analytics vendors are continually improving these offerings, including leveraging emerging technology such as machine learning. A modern platform with embedded analytics can help maximize your customer retention and revenue through generated high-level insights that were previously unobtainable. The solutions in this category may integrate with, or offer features of, other software related to customer data and product optimization to help your innovation teams drive better business outcomes and provide the best experience possible.
Who Uses Product Analytics Software?
The data made available from these platforms is useful across an organization, as it provides a window into a brand’s customer base and their relationship with a product. With that being said, there are certain individuals or departments who are more ideal end users of this technology and who can most readily learn from and apply the detailed product data generated with these products.
Product teams — Your product engineers and managers have the highest degree of ownership over an app’s performance, from its day-to-day usage to any various issues that may arise. The detailed analysis offered within these platforms helps product specialists keep their finger on the pulse of a product with real-time visualization of the KPIs they deem most critical for maintenance and improvements. A product team may collect valuable insights from a variety of sources, including social media and third-party data sources. With an in-house product, these teams can establish a seamless flow of timely information, which gives them a bird’s-eye view of a product’s usage so they can react accordingly every step of the way.
Developers — There are millions of independent developers and small development teams working around the clock to bring exciting technology to the masses. Many of the business products featured on G2 were designed and made available by ambitious developers, who are also tasked with sales, support, and updating these offerings after their release. These individuals might benefit from the self-service analytics and convenient data preparation that a product analytics tool provides to users.
Data analysts — A number of businesses employ specialized data analysts, either internally or through a third-party agency. These individuals are experts in data analytics across the spectrum of any organization and can translate analytics reports into actionable insights for executives and department leads. Analysts might leverage a number of technologies, including those featured in this category. Using a product analytics platform, analysts can help an organization understand what works and what doesn’t with regard to a proprietary business application.
Even if you plan to have others on your staff use this software, it does not hurt to have analysts give a second opinion, help you decipher any unstructured data, and offer suggestions toward an ideal product roadmap based on the software’s findings. You might also consult with a testing and QA provider at some point in your product lifecycle to help measure performance and identify potential flaws in your product.
Product Analytics Software Features
The diverse solutions in this category are composed of various features designed to help companies understand their user base, as well as tracking and monitoring the day-to-day details of a product’s usage. Each tool is unique, and the best way to understand its offerings is to read reviews on G2, visit product websites, and consult with a vendor’s sales representative. The following are some primary capabilities you may come across when researching this software.
Customer analytics — Who exactly is using your product? Unlike the hospitality industry or other customer-facing businesses, software usership often lends itself to questions about customer demographics and the like. Furthermore, product teams stand to benefit from a deeper understanding of their audiences, specifically how they interact with a product and where it fits into their daily routine.
Customer analytics features are designed to uncover these insights, allowing developers to get to know their audience and behaviors. Customer journey analysis is key to optimization, aesthetic choices, and effective messaging. With these features, your team can compare different segments of users so they know who the super users might be, along with which regions are most active in your community. The more granular this understanding, the more your brand can deliberately shape a particular experience around the right people and maximize user retention as a result. In some cases, these features might also offer insight into the user’s personal intent or other context leading up to certain actions or decisions within a program—in addition to where sessions end or run into complications. Knowing these details about the user experience can help brands see how, when, and why the product is being used, which can help with targeting, messaging, and feature development.
Feature performance analytics — The other side of notable session events is the features or product components themselves. In B2B technology, as with consumer technology, features come and go based on what resonates. At the very least, programmers will modify select capabilities to strengthen them, remove kinks, or simply redesign them to be more accessible, intuitive, or aesthetically pleasing.
Businesses can leverage product analytics software to learn which features drive engagement and which ones do not. With this information, development teams can map out future versions of a product with a greater emphasis on the desired features, perhaps eliminating less popular ones altogether. With certain tools, users can go more modular with this data, to understand how particular components are performing and where they fall in the timeline of significant events. Administrators may be able to create alerts or push notifications for when specific features are seeing notable activity. These products may offer features of or integrate with application performance monitoring (APM) software to provide the timeliest insights possible for development teams so they can quickly correct issues or prioritize improvements when needed.
What are the best product analytics tools for small tech startups?
Here are some of the most effective product analytics tools designed to support small tech startups:
- Amplitude Analytics offers powerful behavioral analytics and retention tracking, helping startups refine product features based on user trends.
- Mixpanel delivers real-time event tracking and funnel analysis to help lean teams make fast, data-backed decisions.
- PostHog is an open-source analytics suite ideal for startups that want full control over user data and customizable tracking.
- Pendo combines product analytics with in-app messaging and surveys—perfect for startups improving onboarding and UX.
- FullStory captures session replays and heatmaps to help startups visually understand friction points in their product experience.
What are the best product analytics software options for SaaS businesses?
Here are some top product analytics platforms that help SaaS companies drive data-informed product decisions:
- Amplitude Analytics equips SaaS teams with advanced user segmentation and retention analysis to drive product-led growth strategies.
- Mixpanel helps SaaS companies track feature adoption and conversion funnels to optimize the user journey and lifecycle.
- LogRocket combines analytics with session replay and performance monitoring to give SaaS teams deep visibility into frontend issues.
- Userpilot enables SaaS businesses to build no-code onboarding flows and analyze user behavior to boost product adoption.
- FullStory provides qualitative insights through heatmaps and session replays, helping SaaS teams reduce churn by improving UX.
