Best Mobile App Analytics Tools
Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.
While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically for those looking for a Unity analytics solution.
To qualify for inclusion in the Mobile App Analytics category, a product must:
Best Mobile App Analytics Tools At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit
- Owner
- Marketing Manager
- Marketing and Advertising
- Information Technology and Services
- 60% Small-Business
- 29% Mid-Market
32,750,646 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p
- Marketing Manager
- Growth Marketing Manager
- Marketing and Advertising
- Financial Services
- 42% Mid-Market
- 30% Enterprise
12,511 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 47% Mid-Market
- 32% Small-Business
20,908 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The
- Product Manager
- Marketing Manager
- Financial Services
- Information Technology and Services
- 52% Mid-Market
- 29% Small-Business
21,953 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and
- Digital Analyst
- Product Owner
- Financial Services
- Insurance
- 78% Enterprise
- 17% Mid-Market
1,862 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu
- Computer Games
- Information Technology and Services
- 60% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify
- User Acquisition Manager
- Data Analyst
- Computer Games
- Marketing and Advertising
- 53% Mid-Market
- 26% Small-Business
1,265 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I
- Product Manager
- CEO
- Financial Services
- Marketing and Advertising
- 43% Small-Business
- 33% Mid-Market
9,560 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adapty helps mobile developers analyze and grow in-app subscriptions, integrate in-app purchases within a few hours, and run monetization experiments faster and cheaper. - Test prices of in-app purch
- CEO
- Co-Founder
- Computer Software
- Health, Wellness and Fitness
- 91% Small-Business
- 8% Mid-Market
3,134 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe
- Product Manager
- Customer Success Manager
- Computer Software
- Information Technology and Services
- 62% Mid-Market
- 19% Enterprise
20,207 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a
- Software Engineer
- CTO
- Computer Software
- Information Technology and Services
- 80% Small-Business
- 18% Mid-Market
14,362 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w
- Marketing Manager
- Digital Marketing Manager
- Financial Services
- Insurance
- 48% Mid-Market
- 35% Enterprise
1,847 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.
- Product Manager
- Digital Marketing Manager
- Financial Services
- Online Media
- 55% Mid-Market
- 24% Small-Business
2,509 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium
- Owner
- Manager
- Marketing and Advertising
- Information Technology and Services
- 51% Small-Business
- 32% Mid-Market
32,750,646 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 51% Mid-Market
- 30% Small-Business
4,960 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di
- Data Analyst
- Analyst
- Marketing and Advertising
- Information Technology and Services
- 43% Enterprise
- 29% Mid-Market
972,898 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as
- ASO Manager
- Marketing and Advertising
- Computer Games
- 45% Small-Business
- 33% Mid-Market
4,455 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Gain a competitive edge with Similarweb App Intelligence, your trusted source for comprehensive data on app performance, user behavior, and market trends. Uncover opportunities, refine strategies,
- Computer Software
- Marketing and Advertising
- 56% Small-Business
- 33% Mid-Market
49,508 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 54% Small-Business
- 36% Mid-Market
22,658 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a
- Instructional Designer
- Digital Adoption Specialist
- Computer Software
- Financial Services
- 58% Enterprise
- 29% Mid-Market
299,880 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many
- CEO
- Product Manager
- Financial Services
- Computer Software
- 56% Small-Business
- 29% Mid-Market
2,188 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer
- Computer Software
- Information Technology and Services
- 57% Small-Business
- 30% Mid-Market
2,229,471 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
- Marketing and Advertising
- Computer Games
- 49% Small-Business
- 41% Mid-Market
6,752 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi
- CEO
- Social Media Manager
- Information Technology and Services
- Computer Games
- 64% Small-Business
- 22% Mid-Market
2,959 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adjust is an AI-powered measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensiv
- Marketing and Advertising
- Computer Games
- 46% Mid-Market
- 40% Small-Business
7,349 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 54% Mid-Market
- 35% Small-Business
6,639 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
In-app subscription monetization platform for mobile apps: - Cross-platform in-app subscription infrastructure - Subscription analytics - Monetization A/B testing All in one place to help you grow yo
- Computer Software
- Information Technology and Services
- 98% Small-Business
- 2% Mid-Market
2 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou
- Digital Analyst
- Digital Experience Manager
- Retail
- Apparel & Fashion
- 48% Enterprise
- 30% Mid-Market
6,639 Twitter followers
- Overview
- User Satisfaction
- Seller Details
With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr
- Computer Software
- 60% Small-Business
- 30% Mid-Market
5,545 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.
- Search Engine Optimization Executive
- Search Engine Optimization Specialist
- Marketing and Advertising
- Computer Software
- 70% Small-Business
- 27% Mid-Market
856 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile plat
- Online Media
- Broadcast Media
- 49% Mid-Market
- 26% Enterprise
24,675 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Tenjin offers free to start, pay as you grow advertising measurement for mobile game and app developers. We help small and medium-sized companies punch above their weight with marketing insights that
- Computer Games
- 69% Small-Business
- 27% Mid-Market
585 Twitter followers
- Overview
- User Satisfaction
- Seller Details
data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadma
- Computer Games
- Information Technology and Services
- 45% Mid-Market
- 32% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil
- CEO
- Owner
- Computer Software
- Marketing and Advertising
- 85% Small-Business
- 12% Mid-Market
728,816 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and
- Computer Games
- Marketing and Advertising
- 51% Mid-Market
- 32% Small-Business
206,426 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet
- Marketing and Advertising
- Entertainment
- 39% Mid-Market
- 31% Small-Business
12 Twitter followers
- Overview
- User Satisfaction
- Seller Details
One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency
- Information Technology and Services
- Computer Games
- 64% Small-Business
- 32% Mid-Market
1,305 Twitter followers
- Overview
- User Satisfaction
- Seller Details
MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google
- Computer Software
- Internet
- 43% Small-Business
- 38% Mid-Market
479 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter
- Product Manager
- Retail
- Telecommunications
- 63% Enterprise
- 24% Mid-Market
679 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Alchemer Mobile is a mobile customer-feedback product for in-app engagement, retention, and feedback collection. Alchemer Mobile helps mobile product managers, product marketers, and customer experien
- Product Manager
- Senior Product Manager
- Telecommunications
- Financial Services
- 45% Enterprise
- 39% Mid-Market
7,130 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest tra
- Information Technology and Services
- 60% Enterprise
- 24% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co
- Product Manager
- Data Analyst
- Financial Services
- Information Technology and Services
- 54% Mid-Market
- 27% Small-Business
3,618 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Flurry Analytics is one of the world’s most recognized and adopted mobile app analytics solutions. It’s easy to use, powerful and completely free. Designed to help product, development and growth expe
- Computer Software
- Information Technology and Services
- 76% Small-Business
- 16% Mid-Market
16,587 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kubit is the leading Customer Journey Analytics platform for enterprises. Through a revolutionary warehouse-native approach, Kubit empowers teams with self-service insights, rapid decision-making and
- Online Media
- 52% Mid-Market
- 29% Enterprise
61 Twitter followers
- Overview
- User Satisfaction
- Seller Details
HeadSpin is the world’s first Digital Experience AI Platform that combines cloud-hosted and on-prem global device infrastructure, test automation, and ML-driven performance & quality of experience
- Computer Software
- Information Technology and Services
- 46% Small-Business
- 36% Enterprise
1,552 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Apphud is the smartest way to integrate, measure and grow in-app purchases, including subscriptions, in iOS and Android apps. Made for leading mobile developers, marketers and product managers. Apph
- Computer Software
- 72% Small-Business
- 28% Mid-Market
168 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquel
- Computer Software
- Internet
- 54% Small-Business
- 34% Mid-Market
207,309 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices
- 61% Mid-Market
- 28% Enterprise
9,180 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to en
- 93% Small-Business
- 14% Mid-Market
414 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Apteligent, formerly Crittercism, is a mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions.
- 56% Small-Business
- 44% Enterprise
60,101 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring priva
- Information Technology and Services
- 58% Small-Business
- 47% Enterprise
6,880 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console
- 63% Small-Business
- 37% Mid-Market
86 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just gi
- 47% Mid-Market
- 47% Small-Business
7,369 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Appflow.ai is an in-app subscription analytic platform, features including: · Cross-platforms subscription performance in one place · Subscription cohort analysis and funnel analysis in real time · Co
- Computer Software
- 61% Small-Business
- 22% Mid-Market
51 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Turn data into insights in a few clicks — AppstoreSpy offers easy-to-use tools for complex tasks to help you make a mobile breakthrough. Our tools provide insights that help users figure out which ap
- 83% Small-Business
155 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Apxor is a pioneering no-code digital nudging platform, designed for product and growth teams of consumer apps and websites to help increase retention and revenue. Apxor helps in enhancing user experi
- 57% Small-Business
- 21% Enterprise
148 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Houseware is the 3rd generation product analytics tool, trusted by product teams who want to build great products, scale reliably, slash unnecessary costs, and maintain unfailing data control. It wor
- Financial Services
- Education Management
- 92% Mid-Market
- 8% Small-Business
164 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform
- Marketing and Advertising
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppMagic.rocks is a mobile market intelligence tool. We help app developers discover competitor-products and research them. Our main advantage is that we introduce a number of valuable and innovative
- Computer Games
- 44% Mid-Market
- 44% Small-Business
12 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
What is SessionStack? SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where custo
- Computer Software
- Information Technology and Services
- 72% Small-Business
- 19% Mid-Market
425 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent tra
- Gambling & Casinos
- Marketing and Advertising
- 41% Mid-Market
- 35% Small-Business
237 Twitter followers
- Overview
- User Satisfaction
- Seller Details
DeviceAtlas is a device detection solution which identifies and verifies connected devices for rich, actionable intelligence across every customer touch point. Analyze web traffic, segment or adapt c
- Marketing and Advertising
- 42% Enterprise
- 33% Small-Business
1,320 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Apptrove empowers mobile marketers to conquer every stage of the user journey. We're your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and
- 80% Small-Business
- 20% Mid-Market
267 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior acr
- 67% Small-Business
- 33% Mid-Market
883 Twitter followers
- Overview
- User Satisfaction
- Seller Details
StoreSpy is an App Store Optimization and App Intelligence tool that provides a wide data of more than 6 million apps including 10+ ad networks, creatives, rankings, downloads, and revenue estimates i
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customer
- 86% Small-Business
- 14% Mid-Market
- Overview
- User Satisfaction
- Seller Details
APPrise is an application performance management software help users to raise the application above the others by tracking the performance of the mobile App.
- 100% Small-Business
6,638 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Product Analytics Stack for web and mobile applications like SaaS, Fintech, enterprise digital products
- 50% Mid-Market
- 50% Small-Business
272 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SmartDX is a cookie-independent solution that facilitates contextual, attributable customer engagement. Centered around the Smart Duo technology, SmartDX helps marketers move beyond pixel tracking, de
- 67% Mid-Market
- 33% Small-Business
2,127 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on th
- Marketing and Advertising
- 56% Mid-Market
- 39% Small-Business
1,467 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Supercharge your app marketing strategy with Airnow Data. Monitor apps, benchmark competitors & understand market trends.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
AppLink.io is a mobile app analytics tool that provides app statistics, metrics, tracking and monitoring capabilities.
- 100% Enterprise
214 Twitter followers
- Overview
- User Satisfaction
- Seller Details
appNeura products provide actionable insights about the QoS of apps in real time to enterprises. These insights empower Developers, It/Ops Managers & Product Owners to take immediate corrective ac
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Fix crashes, boost performance and get to know your users with mobile app analytics. Read more at http://www.ca.com/us/products/ca-mobile-app-analytics.html
- 100% Small-Business
60,101 Twitter followers
- Overview
- User Satisfaction
- Seller Details
All your app store's data, finally in one place. No coding required.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
madduck Insights is a tool that sifts through an app's data to spot problems and opportunities, and tells you their $ impacts. Be it user acquisition, retention, localization, or pricing decisions...
- 100% Mid-Market
90 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. NetSpring was founded in late 2019 by industry t
- 67% Mid-Market
- 33% Small-Business
78 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships
- 33% Enterprise
- 33% Mid-Market
1,660 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AdGyde is a mobile analytics software that monitors and reports analytical data about the app users.
- Overview
- User Satisfaction
- Seller Details
Increase your overall revenue without changing a thing about your existing integrations. Use AirData as the easiest way to monetize mobile application data.
- Overview
- User Satisfaction
- Seller Details
With AppAttribution.io you can unify all your users marketing activities into one powerful platform, giving you the insights you need to generate more revenue.
267 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Beacon is reimagining product experience with 1. AI based user onboarding & in-app communication workflows, 2. AI copilot & contextual support, 3. universal search to simplify multi-step actio
- Overview
- User Satisfaction
- Seller Details
Cobub Toaster is a stand-alone deployable push solution for mobile apps.
14 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GameFlow.ai is a sophisticated AI-powered platform designed to help game professionals unlock the full potential of their F2P games by optimizing player retention and monetization. By leveraging advan
- Overview
- User Satisfaction
- Seller Details
Intuizi, Inc. was founded in 2019 by experienced marketing and technology professionals to build an easy-to-use subscription software solution that could be used to improve media campaigns, could impr
- Overview
- User Satisfaction
- Seller Details
MetricsCat enables users to analyzing mobile apps data, track, filter, compare everything for mobile marketing.
- Overview
- User Satisfaction
- Seller Details
SolarEngine is a unified mobile marketing platform that helps app developers and marketers track, analyze, and optimize their user acquisition and monetization efforts. It combines multi-channel attri
- Overview
- User Satisfaction
- Seller Details
Tactyle is a mobile SDK that embeds seamlessly into any mobile app and enables monitoring response times of every click that matters. It is designed to measure and monitor interaction of your users in
- Overview
- User Satisfaction
- Seller Details
Walinns is a Mobile App Marketing and Analytics platform offering app marketers to measure and analyze user engagement and tools to retain users through powerful marketing tools.
793 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Zoho Apptics is a privacy-friendly application analytics that helps you monitor how people use your app, get feedback, and see how well your app is performing—all in a single place. With the insights
103,834 Twitter followers
Learn More About Mobile App Analytics Tools
What is Mobile App Analytics Software?
The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.
There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.
Using mobile app analytics software gives companies real-time data that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.
Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences.
What are the Common Features of Mobile App Analytics Software?
The following are some core features within mobile app analytics software:
OS-based tracking: Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.
Session analytics: The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.
Regional analytics: Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.
Date filtering: Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.
Audience analytics: Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.
Market trends: It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.
Reporting: As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.
Data visualization: This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.
Code performance analysis: Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.
Network filtering: Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.
Other Features of Mobile App Analytics Tools: Heat maps, Session replay
What are the Benefits of Mobile App Analytics Software?
Usage insights: What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.
Carrier and device insights: The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.
Performance insights: While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.
Who Uses Mobile App Analytics Software?
Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.
Product managers: These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.
Data analysts: Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.
Application developers: Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.
Marketing teams: Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.
Software Related to Mobile App Analytics Software
Related solutions that can be used together with Mobile App Analytics Software include:
Digital analytics software: Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.
Mobile app optimization software: Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.
Challenges with Mobile App Analytics Software
Software solutions can come with their own set of challenges.
Overtracking: Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.
Device attribution: Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.
Data security: As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.
How to Buy Mobile App Analytics Software
G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.
Features: Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.
Security: Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.
