Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.
Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.
Social media listening tools often enhance social media analytics software by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within social media management software and social media suites as a feature. Additionally, many media monitoring software solutions include social listening capabilities.
To qualify for inclusion in the Social Media Listening category, a product must:
Listen for specific mentions across social media platforms
Identify trending topics or phrases by tracking real-time conversations
Analyze and detail customer sentiment (positive, negative, neutral)
Organize customer information for audience segmentation and engagement
Identify thought leaders and influencers within relevant industries
Sociality.io is an all-in-one social media management platform that enables marketers to easily manage their social presence in a single dashboard. Sociality.io currently supports Facebook, Twitter, I