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Customer Experience Software

Typically, Customer Experience is a capability of a variety of other G2 Software categories. See more below to select the

best Customer Experience Software.

Customer experience software (CX) refers to a class of software designed to monitor and enhance the overall experience customers have when interacting with a business or a brand. Customer experience software provides information and support to prospective and existing customers while ensuring a positive experience. There are many customer touchpoints, and therefore many different tools needed to affect them; because of this, CX software is not a category so much as it is a family of categories.

Customers who have negative experiences interacting with a business will seek competitors who treat them better or are easier to work with. These negative experiences can come from phone conversations, social media interactions, or face-to-face dealings with salespeople or other employees. A poorly designed website or online store can yield poor experiences, leading to churn. Each business requires a different mix of tools and techniques to fine-tune the customer experience; solutions may be deployed as part of marketing strategy, sales practices, or customer service policies and tools, to name just a few possibilities.

Two categories often thought of first when considering customer experience are help desk and customer success software, because they both involve human interaction hopefully leading to a satisfied customer and a closed case. AI sales assistant chatbots automate simple interactions and transactions so customers can quickly achieve their goals. Enterprise feedback management provides a flow of data on what a business is doing right and where it is failing to meet expectations. Customer journey analytics software monitors and records actual customer use of a business’ digital assets across multiple channels, both to see how well existing processes are working and to craft more ideal paths for customers to take in their use. Account-based marketing is an attempt to focus more attention on key accounts and treat them like valued relationships. Social media management engages customers at critical points in the customer’s journey—the point where they are pleased, curious, or annoyed enough with a brand to post about it in a public forum. CRM is one of the earliest attempts to manage customer experience, and the data from CRM systems is often integrated with other CX applications.

To be considered part of the Customer Experience family, a product should:

  • Provide actionable information about customer satisfaction in unique instances or through aggregated data
  • Plan and implement changes to business processes that affect customer experience
  • Create a memorable, positive experience through application of technology
  • Help employees consistently provide the best outcomes for customers
Fathom

Fathom

(5,479)5.0 out of 5

Fathom

(5,479)5.0 out of 5

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.

Top Customer Experience Software Result from Conversation Intelligence

Also listed in AI Sales Assistant, Video CMS, Sales Coaching, Note-Taking Software, Transcription


PL
“Fathom AI Notetaker saves me time”
What do you like best about Fathom?

I'm not a huge AI leading adopter, but I was on a Teams mtg with a peer outside my organization that was hosting the mtg and using Fathom AI Notetaker...and when I got the email with the summary at end of mtg... well I was blown away at the summary...names, action items, backup detail links to mtg recording...and I had to add Fathom to my tool belt for meetings that I host.

Time saver for Project Managers. If there are Outlook Mtg invitees that miss a mtg and get assigned tasks...the AI Note Taker has them in the Action Items as long as I verbally say their name and what they are on the hook for....saweeeet! The AI Notetaker is recording the materials presented on monitor, capturing dialogue, creates bookmarks in the record that are linked in AI Notes so that invitee can simply click and listen again or listen for first time if they missed mtg or got distracted during mtg.

While I was on vacation, a peer hosted a couple of my meetings, they also have Fathom AI Notetaker. And when I got back to work, I followed the link to the mtg recording from my peer. Dialed up the playback speed and got caught up on what I missed without having to bother anyone in person.

I've been using for almost a month. I don't use it for every mtg, but for the 10+ that I have used it for that has anywhere from 5 to 10 invitees, it's been a great addition for our team. I've gotten feedback from a few mtg invitees that they value the AI summary email. Review collected by and hosted on G2.com.

What do you dislike about Fathom?

Can't think of any dislikes at the moment. Review collected by and hosted on G2.com.

What problems is Fathom solving and how is that benefiting you?

Taking notes...I don't have to type up mtg summary...saves me time

Automated email at mtg conclusion to mtg invitees...saves me time Review collected by and hosted on G2.com.

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Birdeye

Birdeye

(3,334)4.7 out of 5

Birdeye

(3,334)4.7 out of 5

Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortles

Top Customer Experience Software Result from Online Reputation Management

Also listed in Feedback Analytics, Experience Management, Payment Processing, Conversational Support, SMS Marketing


LM
Original Information
“Reputation Management Life Saver!”
What do you like best about Birdeye?

We love BirdEye because it allows us to view all of our online reviews in one location and allows us to respond seamlessly. We can also integrate with our Property Management software to send out review requests and surveys to see where we are excelling and where we need to improve. The platform is super easy to use and we love the daily reminders about incoming reviews, messages, and referrals too! Review collected by and hosted on G2.com.

What do you dislike about Birdeye?

We have not seen a negative impact to using BirdEye, the only thing I wish is if there were more Support integrated with Google to verify some of our GMB pages, but this is definitely a Google Support issue and is not a fault of BirdEye. In recent weeks, our BirdEye rep has also been super helpful in connecting our GMB pages once we are able to get ownership of them which makes it seamless for us to respond to reviews! Review collected by and hosted on G2.com.

What problems is Birdeye solving and how is that benefiting you?

BirdEye is helping us to manage and respond to all of our online reviews and also grow our star rating through review requests. It is also helping us to gather information about where we need to improve our resident support through the direct feedback option and survey campaigns. Review collected by and hosted on G2.com.

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Instantly

Instantly

(3,703)4.8 out of 5

Instantly

(3,703)4.8 out of 5

Instantly Helps Automate Your B2B Email Outreach Forever.

Top Customer Experience Software Result from Sales Engagement

Also listed in Email Deliverability, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence


AC
“Frustrating experience with unreliable service and unresponsive support”
What do you like best about Instantly?

When it's working (which doesn't seem often), it's a great platform to send cold emails. Their warm-up process seems to keep the emails out of spam. Review collected by and hosted on G2.com.

What do you dislike about Instantly?

I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being charged.

Support has been incredibly slow and unhelpful. It takes 12+ hours to get a reply, and you’re stuck dealing with what seems to be AI bots rather than a real person. After nearly two weeks of no email activity, they've acknowledged the issue and said they needed to replace the inboxes and restart the warm-up process — which takes another 2–4 weeks. But even now, the new inboxes haven’t been set up.

Given how essential deliverability and uptime are for cold outreach, this level of support and system failure is unacceptable. I’d recommend choosing a platform with a more reliable infrastructure and responsive human support. Review collected by and hosted on G2.com.

What problems is Instantly solving and how is that benefiting you?

Getting new leads. Review collected by and hosted on G2.com.

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Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publis

Top Customer Experience Software Result from Social Media Suites

Also listed in Social Customer Service, Social Media Analytics, Social Media Management, Social Media Listening Tools


Akshay M.
AM
Original Information
“Efficient Social Media Management Tool with Great Reporting Features”
What do you like best about Sprout Social?

Sprout Social offers a clean, intuitive interface that makes managing multiple social media profiles incredibly easy. The Smart Inbox is especially useful for consolidating messages across platforms, and the scheduling features save a lot of time. I particularly appreciate the analytics and reporting tools — they provide clear, customizable insights that help optimize content and demonstrate ROI. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The pricing can be a bit steep, especially for small teams or startups. Some advanced features, like more granular competitor analysis or listening tools, are only available on higher-tier plans. Also, there’s a bit of a learning curve with setting up automation workflows. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps streamline our social media management by centralizing publishing, engagement, and reporting in one platform. It solves the problem of juggling multiple tools and logins, making our workflow more efficient. The unified inbox ensures we never miss a message or comment, while the reporting tools help us track performance and justify our social strategy to stakeholders. This has saved our team time, improved response rates, and helped us make more data-driven decisions. Review collected by and hosted on G2.com.

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Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one

Top Customer Experience Software Result from Marketing Automation

Also listed in Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics


Steve B.
SB
Original Information
“HubSpot has transformed our marketing engine”
What do you like best about HubSpot Marketing Hub?

HubSpot Marketing Hub makes it easy to run smart, multi-touch nurturing campaigns without needing to manually follow up all the time. The workflows are incredibly powerful. We use them to automate email sequences, segment leads based on behavior, and trigger actions that match where each contact is in their journey.

What I really like is how clearly it connects our marketing efforts to sales outcomes. We can see how people are engaging, what content actually drives action, and which leads are heating up. Having all of that in one place helps us prioritize and personalize our outreach.

It's not just a tool for sending emails. It’s a system that works in the background, based on logic we can trust, and it gives us insights we can actually use. For a small, distributed team like ours, that kind of support makes a huge difference. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

The biggest challenge with HubSpot Marketing Hub is that it can feel limiting when you're trying to build more advanced or custom workflows. The logic builder is solid for most use cases, but if you want to do anything beyond the standard triggers or branching logic, you start running into walls pretty quickly.

It’s also tough to keep things organized at scale. Once you have dozens of workflows and lists running, it’s easy to lose track of what’s live, what’s connected to what, and what might be outdated. Some better workflow documentation or version control features would go a long way.

Overall, it’s a great platform, but once you start pushing the edges of what it was built to do, you start wishing for just a bit more flexibility. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

HubSpot helps us stay consistent with how we nurture leads and keep them engaged over time, even when we’re juggling a lot of opportunities. It solves the problem of leads falling through the cracks by giving us automated workflows that are easy to manage and personalize.

We’re also able to better align sales and marketing because everything lives in one place. We can see how contacts are interacting with our content, which emails they’re opening, and where they are in the funnel. That gives us better timing, more relevant conversations, and ultimately, more closed deals.

It’s helping us scale our marketing efforts without needing a massive team, and it keeps our messaging clear and consistent from the first touch all the way through to the handoff to sales. Review collected by and hosted on G2.com.

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Glassbox

Glassbox

(792)4.9 out of 5

Glassbox

(792)4.9 out of 5

Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.

Top Customer Experience Software Result from Session Replay

Also listed in Customer Journey Mapping, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Customer Journey Analytics


PN
“Great for defect Triaging”
What do you like best about Glassbox?

The best Thing I like is, what user has seen on screen and what action user has taken these helps to understand any reported issue to be understood properly with Glassbox's help.Any defect triaging for rare cases or once only creatable use case can be observed through glassbox and not just UI but other data like which API call are failed and like wise other details around the issue can also be observed from it. Review collected by and hosted on G2.com.

What do you dislike about Glassbox?

Currently can only look back for last 30days records, it would be good to look bit more far in the history as sometimes have to refer for old sessions and we end up in a situation where old session are cleared. Have observed some of the sessions where though user has seen expected experience in Glassbox it shows it as having some white overlay which makes it hard to understand what exact user has seen, if that can be looked at would be much appreciative of. Review collected by and hosted on G2.com.

What problems is Glassbox solving and how is that benefiting you?

Reducing the number of fraud attacks, and serving our our customers a better experience Review collected by and hosted on G2.com.

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Freshdesk

Freshdesk

(3,549)4.4 out of 5

Freshdesk

(3,549)4.4 out of 5

Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with you

Top Customer Experience Software Result from Help Desk

Also listed in Shared Inbox, Digital Customer Service Platforms, Conversational Support, Complaint Management, Customer Communications Management


DP
“E-commerce business unit director”
What do you like best about Freshdesk?

What I like best about Freshdesk is its intuitive and user-friendly interface, which made onboarding our team remarkably smooth. The platform’s automation capabilities have significantly streamlined our support processes, allowing us to respond to customer inquiries faster and more efficiently. I also appreciate the comprehensive reporting tools, which give us valuable insights into our team’s performance and customer satisfaction. Overall, Freshdesk has helped us deliver a higher level of service to our clients while optimizing our internal workflows. Review collected by and hosted on G2.com.

What do you dislike about Freshdesk?

One aspect I dislike about Freshdesk is that some advanced customization options can be a bit limited or require additional integrations, which sometimes slows down the implementation of more complex workflows. Additionally, while the platform is generally intuitive, certain features—such as detailed reporting or automation rules—could be more flexible and user-friendly. Occasionally, we have also experienced minor delays with customer support response times when addressing technical issues. However, these challenges have not outweighed the overall benefits Freshdesk has brought to our organization. Review collected by and hosted on G2.com.

What problems is Freshdesk solving and how is that benefiting you?

We chose Freshdesk over its competitors primarily due to its user-friendly interface, robust automation features, and seamless integration capabilities. Previously, our communication with the client was handled exclusively via email, which often led to delays and inefficiencies.

Since implementing Freshdesk, we have seen significant improvements. Specifically, the number of client reminders requesting responses has been reduced by half, demonstrating a clear increase in our responsiveness and efficiency. Additionally, by automating several routine processes within Freshdesk, we have been able to avoid hiring two additional employees, resulting in substantial cost savings for our organization. Overall, Freshdesk has streamlined our workflow, improved client satisfaction, and delivered measurable operational benefits. Review collected by and hosted on G2.com.

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Insider

Insider

(1,161)4.8 out of 5

Insider

(1,161)4.8 out of 5

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue fro

Top Customer Experience Software Result from Mobile Marketing

Also listed in E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics


Onurcan A.
OA
Original Information
“Insider has set the bar high for hyper-personalized B2B marketing”
What do you like best about Insider?

We used to think B2B marketing can’t be very exciting and we can only do so much about it. But Insider completely turned that around for us. With Insider, we have unlocked the fun, engaging and exciting side of B2B marketing that is full of possibilities and growth that pleases us. Their products are top-class and they have a support team that we can’t help but love. They truly feel like one of our own, and we have had the most splendid marketing experience that one could desire. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Nothing. Insider is quite close to perfection, in our opinion. The recommendation would be to add an user manuel showing tips tricks Review collected by and hosted on G2.com.

Recommendations to others considering Insider:

Insider is a great marketing partner to have, not only for today but for tomorrow. We see the ability to grow as a company alongside Insider as they grow, and we think Insider has a lot to offer for businesses around the world. Review collected by and hosted on G2.com.

What problems is Insider solving and how is that benefiting you?

We wanted a solid, reliable way of reaching out to our customers across different channels, send them helpful content, be in constant communication with them to encourage them to keep coming to us for more. Insider’s Architect, in combination with Web Push and their web and mobile suite have been awesome for us. We love being able to personalize our website using Insider’s products Review collected by and hosted on G2.com.

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CRMOne

CRMOne

(1,016)4.8 out of 5

CRMOne

(1,016)4.8 out of 5

CRMOne is a comprehensive customer relationship management (CRM) software designed to streamline business operations and enhance customer interactions. It offers a user-friend

Top Customer Experience Software Result from CRM

Also listed in Business Scheduling, Website Builder


AN
“Powerful Automation Features”
What do you like best about CRMOne?

Follow-ups and reminders now run automatically. It saves time and ensures no leads go cold. Review collected by and hosted on G2.com.

What do you dislike about CRMOne?

CRMOne covers most of our automation needs, but some of the advanced features you see in high-end CRMs are missing. Review collected by and hosted on G2.com.

What problems is CRMOne solving and how is that benefiting you?

Earlier, we had to manually follow up and track tasks. Now it happens automatically, so our team can just focus on closing deals. Review collected by and hosted on G2.com.

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Zoho Desk

Zoho Desk

(6,581)4.4 out of 5

Zoho Desk

(6,581)4.4 out of 5

Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help c

Top Customer Experience Software Result from Help Desk

Also listed in Digital Customer Service Platforms, Social Customer Service, Live Chat, Customer Self-Service, Customer Communications Management


MF
Original Information
“A flexible, cost-effective ticketing solution with powerful automation and room to grow”
What do you like best about Zoho Desk?

Zoho Desk has proven to be a robust and flexible help desk platform that fits well within our organization's operational and financial structure. The system is intuitive, easy to set up, and offers a great balance between features and affordability. We particularly value its ability to automate workflows, categorize and prioritize tickets, and generate meaningful reports that help us monitor team performance and service levels.

The modular nature of Zoho's ecosystem allows us to scale only when needed, avoiding the overhead and complexity of larger platforms like Salesforce. Integration with email and WhatsApp Business is straightforward, and the ability to define custom roles, statuses, and SLAs makes the tool adaptable to our specific workflows.

Although there is a learning curve in configuring some advanced automations, the documentation and support have been sufficient. Overall, Zoho Desk is an excellent choice for organizations looking for a powerful, scalable, and cost-effective ticketing solution. Review collected by and hosted on G2.com.

What do you dislike about Zoho Desk?

Some advanced configurations, like automation and custom workflows, can be difficult to set up without prior experience. Additionally, certain reports and integrations require extra tools like Zoho Analytics or Zoho Flow to reach their full potential. Review collected by and hosted on G2.com.

What problems is Zoho Desk solving and how is that benefiting you?

Zoho Desk helps us centralize all customer support requests from email and WhatsApp, making it easier to track, assign, and respond to tickets efficiently. It provides visibility into agent performance and response times, helping us improve service quality and accountability. Automations have reduced manual follow-ups and ensured no request is overlooked. Review collected by and hosted on G2.com.

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Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it co

Top Customer Experience Software Result from CRM

Also listed in Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement


Jackson R.
JR
“A powerful all in one CRM for growing businesses”
What do you like best about HubSpot Sales Hub?

As a small business owner what i like most about Hubspot sales hub is how easy it makes managing leads and follow ups . The email tracking , deal pipeline and task reminders help me stay organized without needing a big sales team. It was a user friendly and the automation tools save me a lot of time especially when handling multiple clients. For a small team it gives a very professional and structured sales process without being overwhelming. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Sales Hub?

While hubspot sales hub is great overall the pricing can quickly become a concern for small businesses. Many advanced features like custom reporting, multiple pipelines or automation workflows are locked behind higher tier plans which can feel expensive when you are just starting out Review collected by and hosted on G2.com.

What problems is HubSpot Sales Hub solving and how is that benefiting you?

HubSpot sales hub helps me stay organized and consistent with my sales outreach . As a small business owner managing multiple clients it was hard to keep track of follow ups , lead stages , and email communication. HubSpot solves this by providing a clear deal pipeline , task reminders and email tracking all in one place Review collected by and hosted on G2.com.

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Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Top Customer Experience Software Result from CRM

Also listed in Sales Planning, Business Scheduling, Conversation Intelligence, Sales Engagement, AI Sales Assistant


Lemuel P.
LP
“Reliable CRM tool that supports efficient customer interactions and data tracking.”
What do you like best about Salesforce Sales Cloud?

What I like most is how centralized and customizable everything is. I can easily track customer cases, view interaction history, and log updates across multiple channels in one place. The ability to automate follow-ups, use quick text, and customize reports makes it very efficient for managing customer service workflows. It also integrates well with other tools we use, streamlining my daily tasks. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Sales Cloud?

Some parts of the interface can be overwhelming or unintuitive—especially for newer users. At times, it's slow to load or gets laggy during peak hours, and setting up custom reports or dashboards can require help from admins. The learning curve is a bit steep for advanced features, and some processes feel more complex than necessary. Review collected by and hosted on G2.com.

What problems is Salesforce Sales Cloud solving and how is that benefiting you?

Salesforce Sales Cloud helps solve the problem of fragmented customer data by centralizing all customer interactions, case histories, and transaction details in one place. This makes it easier for me to provide fast, accurate support and track follow-ups without switching between multiple systems. It also helps reduce errors and improves collaboration across teams by allowing us to share updates in real time. With customizable case views and automation features, I can handle more cases efficiently and ensure customers receive consistent and timely updates, which directly improves their experience and satisfaction. Review collected by and hosted on G2.com.

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Close

Close

(1,795)4.7 out of 5

Close

(1,795)4.7 out of 5

Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals

Top Customer Experience Software Result from CRM

Also listed in Customer Communications Management, SMS Marketing, Sales Engagement, AI Sales Assistant, Outbound Call Tracking


Kevin K.
KK
“One of the best Sales tools out there”
What do you like best about Close?

Close CRM is my go-to sales tool because:

- All-in-one contact management - Track calls, emails, and SMS in one place.

- Highly customizable – Tailor pipelines, templates, and fields to fit my workflow.

- Power Dialer – One-click calls, local presence, and auto-logging save time.

- Smart automation – Auto-reminders, sequences, and workflows reduce manual work.

- clear analytics – Easy performance tracking for better decision-making.

Efficient, flexible, and built for sales. Review collected by and hosted on G2.com.

What do you dislike about Close?

Limited marketing tools - No built-in email marketing or landing pages.

- Basic reporting – Lacks deeper analytics compared to some competitors.

- Mobile app limitations – Less functionality than the desktop version.

- steeper learning curve - Takes time to master all features. Review collected by and hosted on G2.com.

What problems is Close solving and how is that benefiting you?

With Close CRM, I always know who was contacted, when, and how —whether by email, phone, or SMS. The platform gives me a complete overview of every conversation, so nothing gets lost. Plus, it automatically logs calls, saving me from manual tracking. Review collected by and hosted on G2.com.

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Substrata

Substrata

(744)4.9 out of 5

Substrata

(744)4.9 out of 5

Substrata is a real-time, socially-aware AI sales coaching platform for Professional Dealmakers. It is trained to understand the 'social dance' between sellers and buyers, hel

Top Customer Experience Software Result from Sales Coaching

Also listed in AI Sales Assistant, Email Tracking, Revenue Operations & Intelligence (RO&I), Sales Analytics, Conversation Intelligence


Greg L.
GL
“A Game-Changer for Intent and Clarity in Executive Communication”
What do you like best about Substrata?

Substrata gives you a profound look at the nuance of business communication. As a CEO managing discussions in strategic partnerships, executive teams, and stakeholders, I need more than open rates. I need context. Substrata's conversation intelligence introduces intent, hesitation, and momentum shifts that enable me to have a strategic advantage in communicating with key decision-makers. It doesn't tell me what was said as much as what was meant. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

There is a brief learning curve, particularly for executives who are not heavily involved in sales technology. The insights are good, but it took a little while to know where best to apply them within an executive process. Aside from that, the ultimate return on investment is worth the ramp. Review collected by and hosted on G2.com.

What problems is Substrata solving and how is that benefiting you?

Substrata is helping us reduce misalignment in internal and external communications. In a timing-sensitive, tone-sensitive, and subtext-sensitive world more than ever, this platform adds an intelligence layer that prevents misunderstandings before they happen. For an organization like Convene where alignment and clarity are core principles that's of the utmost importance. Review collected by and hosted on G2.com.

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Apollo.io

Apollo.io

(8,846)4.7 out of 5

Apollo.io

(8,846)4.7 out of 5

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customer

Top Customer Experience Software Result from Sales Intelligence

Also listed in Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers


Verified User in Manufacturing
UM
Original Information
“The Ultimate All-in-One Tool for B2B Sales Prospecting and Outreach”
What do you like best about Apollo.io?

Apollo.io is an outstanding platform for commercial prospecting and lead generation. It gives you access to detailed information on millions of companies and professionals worldwide. Whether you're searching for new prospects or looking for the contact details of someone specific, Apollo delivers.

You can filter companies by industry, size, location, or business type, and the platform shows you a full list of employees, including their names, roles, and verified emails. Organizing your leads is simple with customizable lists.

What truly sets Apollo apart is its built-in outreach automation. You can build entire email sequences, including follow-ups, and schedule reminders for calls. Once you've set up your automation flows, they keep working for you — reaching out to every new lead you add, without lifting a finger. Plus, the platform offers smart recommendations to help optimize your strategy.

If you're serious about scaling your outbound sales, Apollo.io is a game-changer. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

While Apollo.io is a powerful tool, there are a few limitations to be aware of. Most of the phone numbers listed are company lines, not direct dials to individual contacts — which can slow down outreach efforts. Additionally, some job titles are occasionally outdated or inaccurate, and in certain cases, the platform is unable to find a verified email for the contact you're targeting. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io is solving the problem of inefficient and fragmented lead generation by centralizing prospecting, contact discovery, and outreach automation into one platform. Before using Apollo, I had to rely on multiple tools to find leads, search for emails, and run campaigns — which was time-consuming and hard to scale.

With Apollo, I can identify high-quality prospects from millions of companies worldwide, get verified contact data, and immediately launch personalized email sequences — all in one place. It’s saving me hours each week, helping me stay organized, and allowing me to consistently reach out to the right people at scale. The result: more leads, better targeting, and faster deal flow. Review collected by and hosted on G2.com.

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Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, an

Top Customer Experience Software Result from Help Desk

Also listed in Digital Customer Service Platforms, Contact Center Quality Assurance, Conversational Support, Customer Communications Management, Contact Center Knowledge Base


manish  b.
MB
“A Powerful Platform for Scalable and Personalized Customer Support”
What do you like best about Salesforce Service Cloud?

Salesforce Service Cloud offers a robust suite of features that help deliver fast, efficient, and personalized support experiences. The ease of use is commendable once the Lightning setup is in place—agents can manage cases, view customer history, and respond across multiple channels from a single interface. The ease of implementation is supported by strong documentation and a large ecosystem of partners.

I use the platform daily, and the frequency of use is high across our support team because of its reliability and centralized design. The customer support from Salesforce is responsive and proactive, especially with Premier Support. The number of features—like Omni-Channel routing, macros, knowledge articles, case milestones, SLAs, and AI recommendations—offers flexibility and scalability for different business needs. Most importantly, ease of integration with third-party systems and other Salesforce Clouds (like Sales or Marketing Cloud) makes it a true end-to-end customer support hub. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Service Cloud?

Initial setup and customization can be complex for new users or smaller teams without technical expertise. The licensing and add-on costs can also rise quickly if advanced features like Einstein AI or Field Service are required. Some UI components (like Classic Console) feel outdated until migrated fully to Lightning. Review collected by and hosted on G2.com.

What problems is Salesforce Service Cloud solving and how is that benefiting you?

We're managing customer queries, complaints, and feedback at scale while maintaining high CSAT scores. With automation and macros, we’ve reduced repetitive tasks for agents. SLAs, case assignment rules, and escalation paths help ensure timely resolution and consistent service delivery. Review collected by and hosted on G2.com.

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Reputation

Reputation

(2,343)4.6 out of 5

Reputation

(2,343)4.6 out of 5

Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback

Top Customer Experience Software Result from Online Reputation Management

Also listed in Multi-Location Marketing Platforms, Experience Management, Competitive Intelligence, Local Listing Management, Local SEO


Daniel R.
DR
“Clarity on metrics needed”
What do you like best about Reputation?

I like all of the tools it provides, frankly. There's such a depth of utility that I haven't gotten around to using them all, and I'd consider myself a power user. I'm currently building some dashboards, managing Reputation for about 200 entities, and use it every business day. I find its tools are reliable. Review collected by and hosted on G2.com.

What do you dislike about Reputation?

I would like more clarity on metrics. And I'm not the only one around who'd like that - many people in my company say the same thing. If the Reputation score for a given entity is a rolling average — or a rolling metric of any kind, really — then it's critical to explain what time frames are being factored into each rolling average. I don't know if my response rate, for example, counts toward my score based on data from the last 3 months, the last month, the last 2 years, the last year... nothing. And none of the Reputation score components offer any clarity on how their rolling timeframes are determined. I'm not asking for the proprietary formula — and frankly, I think it's anything more than a minor risk to Reputation's market share, even if the formula was public. All I'd like to know are time frames for score components. Review collected by and hosted on G2.com.

What problems is Reputation solving and how is that benefiting you?

The primary issue it solves for me is management of a sheer number of hyper-local entities and their reputation. Review collected by and hosted on G2.com.

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Gong

Gong

(6,223)4.8 out of 5

Gong

(6,223)4.8 out of 5

The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisio

Top Customer Experience Software Result from Conversation Intelligence

Also listed in Revenue Operations & Intelligence (RO&I), AI Sales Assistant, Sales Coaching, Sales Analytics, Sales Engagement


Robert G.
RG
“Gets stuff done quick & intuitively”
What do you like best about Gong?

I like how quick, intuitive and actually useful it is. I use gong for several purposes: education (I could watch my colleagues work when was a new-joiner), call recording + notetatking + summaries & todos, and client contact automation using flows. Last part if what I like the most - there's a really nice flow editor which allows to define multiple steps (omnichannel e.g. mail + linkedin), select if it's an auto-step or a manual one with a reminder, use templates, blocks with dynamic elements and more. Then there's stats and insights which help understand how you do. Gong "Anywhere" add-on for Chrome is great - I often use it when I work in Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Gong?

Honestly haven't came across anything that I could dislike. I tried for 2 minutes but since nothing comes to mind, I won't try to come up with flaws just to actually write something. Review collected by and hosted on G2.com.

What problems is Gong solving and how is that benefiting you?

Actually already answered: I am a gong user and I use it for several purposes: education (I could watch my colleagues work when I was a new-joiner), call recording + notetatking + summaries & todos, and client contact automation using flows. I use flow editor which allows to define multiple steps (omnichannel e.g. mail + linkedin), select if it's an auto-step or a manual one with a reminder, use templates, blocks with dynamic elements and more. Like to check stats and insights from time to time to see how I do vs my co workers. Gong "Anywhere" add-on for Chrome is great - I often use it when I work in Salesforce, mostly by adding new leads to flows Review collected by and hosted on G2.com.

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Pipedrive

Pipedrive

(2,542)4.3 out of 5

Pipedrive

(2,542)4.3 out of 5

Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on se

Top Customer Experience Software Result from CRM

Also listed in Email Marketing, Sales Analytics, Sales Performance Management, Email Tracking, Online Form Builder


Firas J.
FJ
“Very easy to learn and start using”
What do you like best about Pipedrive?

Pipedrive excels as an incredibly user-friendly CRM that is exceptionally easy to learn and implement, especially for small to medium-sized businesses. Its core strength lies in its visual drag-and-drop sales pipeline, which allows users to intuitively manage deals and track progress with minimal training. The platform's clean interface, straightforward onboarding process, and simple data importation get teams up and running in no time. While some advanced features are reserved for higher-tier plans, Pipedrive's fundamental design prioritizes simplicity and efficiency, making it a top choice for anyone seeking a CRM with a gentle learning curve and a focus on core sales activities. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

While Pipedrive is exceptional at what it's designed for—managing the sales pipeline—my primary frustration stems from its limitations as an all-in-one CRM solution. I truly wish I could use it as the single source of truth for our entire customer lifecycle, but it falls short once a deal is won. The lack of an integrated customer support or helpdesk feature is a major hurdle. After closing a deal, we're forced to switch to a separate ticketing system to manage client inquiries and support issues. This creates a disconnect, making it difficult to have a unified view of a customer's history and interactions without constantly toggling between platforms or relying on integrations that don't always feel seamless. Furthermore, its marketing capabilities, while improving, are still too basic for our needs, lacking the sophisticated automation and in-depth analytics required for complex nurture campaigns. This means we're juggling a third platform for marketing, a second for support, and Pipedrive for sales. It's an excellent sales tool, but my hope for a single, elegant solution to manage everything from lead generation to long-term customer support within Pipedrive remains unfulfilled. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive effectively solves the critical business problem of managing sales chaos by providing instant clarity and control. Its visual pipeline offers a quick, at-a-glance overview of the entire sales process, allowing for easy tracking of day-to-day progress without getting lost in data. When details are needed, a single click on any deal reveals a comprehensive history of all associated contacts, notes, and activities. This dual-view capability is powerfully enhanced by the email tracking feature, which syncs conversations directly to deals and notifies you of opens and clicks. This ensures that no follow-up is ever missed and every team member has the full context, guaranteeing that valuable opportunities don't fall through the cracks. Review collected by and hosted on G2.com.

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ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaign

Top Customer Experience Software Result from Marketing Automation

Also listed in Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing


Sacha G.
SG
“Overall good experience”
What do you like best about ActiveCampaign?

I like the reports from Active Campaign best. I can actually see which people have opened my emails, clicked etc. I also like the automations that can be created Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

It takes a while for someone technologically challenged to learn how to use all the tools. In fact, I am positive that I am not using Active campaign to its full potential. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

I use it to keep in touch with my list, capture leads from my website and send out automations when people subscribe to certain lists. It is keeping me organized and on top of sales and funnels. Review collected by and hosted on G2.com.

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