Treasure Data Customer Data Platform Reviews & Product Details - Page 5

Treasure Data Customer Data Platform Product Details

Claimed

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch and real-time data, Treasure Data enables businesses to create personalized customer experiences that drive revenue growth, reduce operational costs, and mitigate risks associated with data privacy, compliance, and security. Targeted primarily at large enterprises, such as Fortune 500 and Global 2000 companies, Treasure Data serves a diverse range of customer-centric teams, including marketing, sales, and customer service. These teams rely on the platform to transform vast amounts of customer data into actionable insights, allowing them to tailor their strategies and interactions based on individual customer preferences and behaviors. This capability is particularly crucial in today’s competitive landscape, where delivering personalized experiences can significantly enhance customer loyalty and conversion rates. Key features of Treasure Data include its ability to unify data from multiple sources, providing a single view of the customer. This integration facilitates advanced analytics and reporting, enabling teams to make data-driven decisions. The platform also supports real-time data processing, allowing organizations to respond swiftly to customer interactions and market changes. Additionally, its robust privacy and compliance features ensure that businesses can manage customer data responsibly, adhering to regulations while fostering trust with their audience. Treasure Data stands out in the CDP market by combining the strengths of batch and real-time data processing, which allows for a more comprehensive understanding of customer journeys. This unique approach not only enhances personalization but also optimizes marketing spend across various channels. By leveraging artificial intelligence, the platform empowers organizations to predict customer behavior and automate engagement strategies, ultimately leading to improved conversion rates and a higher return on investment. Overall, Treasure Data equips organizations with the tools necessary to turn customer data into their most valuable asset. By providing a seamless integration of data sources and advanced analytics capabilities, it enables businesses to create meaningful customer experiences that drive growth and foster long-term relationships.

Product Website

Seller

Treasure Data

Discussions

Treasure Data Customer Data Platform Community

Languages Supported

English, French, Japanese, Korean, Spanish

Product Description

Analytics Infrastructure. Simplified in the Cloud.

Overview by

Rohan Ranjan

Treasure Data Customer Data Platform Integrations

(12)

Verified by Treasure Data Customer Data Platform

Treasure Data Customer Data Platform Media

Treasure Data Customer Data Platform Demo - Connect to all data silos and tools

Thousands of connectors, connection options and open data model provide the ultimate flexibility to connect granular data from all sources with speed and integrate with existing tools.

Treasure Data Customer Data Platform Demo - Real World Customer Profiles

The quickest to unify, cleanse & enrich identities across brand and BUs. Customer profiles make sense of past interactions, real time behaviors, and add AI-powered predictions. Amplify the value of 1P data!

Treasure Data Customer Data Platform Demo - Simplified Insights

Easy access to data and insights. Understand your audiences, uncover trends and optimize results with predicted behaviors, dynamic segments, lookalike audiences and dashboards.

Treasure Data Customer Data Platform Demo - Real-time Personalization

Rules and ML-driven segmentation, orchestration, activation drives valuable personalization and recommendations guide teams to do their best.

Treasure Data Customer Data Platform Demo - Frictionless experiences for Service and Sales teams

Customer insights and real time recommendation guide service and sales teams.

Treasure Data Customer Data Platform Demo - Orchestrate Omnichannel & Departments

Connect customer experiences across channels, departments & technologies.

Overview of Treasure Data CDP

Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data

Treasure Data's co-founder & CEO on our vision

Treasure Data's approach to trust and security, from our CISO/CIO

Official Downloads

(4)

edit

CDP Use Cases to Drive Efficiency, Profitability and Growth

AB InBev Brings People & Data Together to Make Great Marketing Happen

How to Optimize Your First Party Data Strategy

G2 reviews are authentic and verified.

Here's how.

Pardeep K.

Project Trainer

Mid-Market (51-1000 emp.)

10/26/2023

"Driving business values with excellent customer experience"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

It translates the millions of data into individual customer journey so you can make better decisions. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Frequent request failed error.

Lack of error resolution guidelines. Review collected by and hosted on G2.com.

Murilo P.

Enterprise (> 1000 emp.)

6/13/2023

"Powerful tool with a variety of possibilites"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure data has powerful tools to enable data engeneering tasks within the platforms and has a beautiful and intuitive UI for those who use it day-by-day. The variety of native integration is certainly one of the most positive points of the platform. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Certain core features are still in development and realtime data processing is still far from reality Review collected by and hosted on G2.com.

Asutosh K.

Small-Business (50 or fewer emp.)

7/13/2023

"Review about Treasure Data CDP"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

This is the best CDP Platform. This environment is very friendly. This is the best ETL tool I have used. We can connect with lots of sources like facebook, DBM and Adwords Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

While using hive in treasure data my team was facing some issue with some functions.This has been raised to TD support.And in treasure data hive version they are using is 2020.1. Its should be improve. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/12/2023

"The best data focused CDP."

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data being a data first and data science based CDP resonates deeply with the work I've been doing in the Martech industry over the past 25 years. When building integrations with the platform it is well documented, open and extensible. Overall Treasure Data gives us a powerful platform we can put in the heart of our solutions that makes our clients more successful. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The flexibility of the platform means that UI features sometimes are not as powerful as back end coding capabilities. This is sometimes a barrier to entry for users. Review collected by and hosted on G2.com.

Response from Joel Go of Treasure Data Customer Data Platform

edit

Thank you for providing you honest feedback, we are honored to being able to help your organization and a partner to your success!

I understand you have some concerns over the UI of the system, if you have not done so already, please reach out to your Customer Success Manager to provide any feedback on any aspects of the product so we can hand it off to our product engineering to for future product enhancement considerations.

Azra M.

Web content writer

Small-Business (50 or fewer emp.)

10/26/2023

"Treasure Data is such a great tool for creating individual customer journeys"

5/5

What do you like best about Treasure Data Customer Data Platform?

I like how comprehensively the data is collated for ease of use Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The tool has a good UI but it could have a more easily accessible menu design Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

8/1/2023

"TD's CDP is a good tool, certainly improvable, but I would use it on other clients"

3.5/5

What do you like best about Treasure Data Customer Data Platform?

the interface is very intuitive. The use of the algorithm for data collection and the granularity in the creation of segments.

It was very useful in the client's media strategies, but also in the economic savings its use brought. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The flow between agency, client and TD can be improved in CDP management.

In addition, the low match rate on some big players like google or yahoo caused difficulties in using this data on campaigns. Review collected by and hosted on G2.com.

Ravi K.

Mid-Market (51-1000 emp.)

7/13/2023

"Good CDP Platform"

5/5

What do you like best about Treasure Data Customer Data Platform?

It has complete funnel for data importing and then unification logic as well targetting can be done in easy manner. It has many and more Out of box connectors which make task easy to perform. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Few more advance analytics function should be added Data Workbench. Also TD should include connectors for New CRM Tools like ZOHO. Review collected by and hosted on G2.com.

Rajat K.

Enterprise (> 1000 emp.)

7/13/2023

"Great Product if you want to see a 360 View of your Customer"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

It helps you understanding your Customer Behaviour and having the Holistic view of your conumers like from where he came how and what his interest is and lot more Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Customization that is required for some of the Transformations which is not always possible as certain fields are hard coded some relaxation should be there Review collected by and hosted on G2.com.

Thanigaivel J.

Mid-Market (51-1000 emp.)

6/8/2023

"Easy and efficient way to handling work"

5/5

What do you like best about Treasure Data Customer Data Platform?

A easily accessible way of representing every process from source creation to Audience studio Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

UI requires a lot of updates, so much time is needed to depend on CLI, at least for source I/O. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

9/21/2021

"An integrated solution that makes building data pipelines very easy"

5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data offers an all-in-one solution that allows data ingestion, transformation and export to happen in one place. It is straightforward to use. On top of it, they have an excellent customer service team. Review collected by and hosted on G2.com.