Treasure Data Customer Data Platform Reviews & Product Details

Treasure Data Customer Data Platform Product Details

Claimed

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch and real-time data, Treasure Data enables businesses to create personalized customer experiences that drive revenue growth, reduce operational costs, and mitigate risks associated with data privacy, compliance, and security. Targeted primarily at large enterprises, such as Fortune 500 and Global 2000 companies, Treasure Data serves a diverse range of customer-centric teams, including marketing, sales, and customer service. These teams rely on the platform to transform vast amounts of customer data into actionable insights, allowing them to tailor their strategies and interactions based on individual customer preferences and behaviors. This capability is particularly crucial in today’s competitive landscape, where delivering personalized experiences can significantly enhance customer loyalty and conversion rates. Key features of Treasure Data include its ability to unify data from multiple sources, providing a single view of the customer. This integration facilitates advanced analytics and reporting, enabling teams to make data-driven decisions. The platform also supports real-time data processing, allowing organizations to respond swiftly to customer interactions and market changes. Additionally, its robust privacy and compliance features ensure that businesses can manage customer data responsibly, adhering to regulations while fostering trust with their audience. Treasure Data stands out in the CDP market by combining the strengths of batch and real-time data processing, which allows for a more comprehensive understanding of customer journeys. This unique approach not only enhances personalization but also optimizes marketing spend across various channels. By leveraging artificial intelligence, the platform empowers organizations to predict customer behavior and automate engagement strategies, ultimately leading to improved conversion rates and a higher return on investment. Overall, Treasure Data equips organizations with the tools necessary to turn customer data into their most valuable asset. By providing a seamless integration of data sources and advanced analytics capabilities, it enables businesses to create meaningful customer experiences that drive growth and foster long-term relationships.

Product Website

Seller

Treasure Data

Discussions

Treasure Data Customer Data Platform Community

Languages Supported

English, French, Japanese, Korean, Spanish

Product Description

Analytics Infrastructure. Simplified in the Cloud.

Overview by

Rohan Ranjan

Treasure Data Customer Data Platform Integrations

(12)

Verified by Treasure Data Customer Data Platform

Treasure Data Customer Data Platform Media

Treasure Data Customer Data Platform Demo - Connect to all data silos and tools

Thousands of connectors, connection options and open data model provide the ultimate flexibility to connect granular data from all sources with speed and integrate with existing tools.

Treasure Data Customer Data Platform Demo - Real World Customer Profiles

The quickest to unify, cleanse & enrich identities across brand and BUs. Customer profiles make sense of past interactions, real time behaviors, and add AI-powered predictions. Amplify the value of 1P data!

Treasure Data Customer Data Platform Demo - Simplified Insights

Easy access to data and insights. Understand your audiences, uncover trends and optimize results with predicted behaviors, dynamic segments, lookalike audiences and dashboards.

Treasure Data Customer Data Platform Demo - Real-time Personalization

Rules and ML-driven segmentation, orchestration, activation drives valuable personalization and recommendations guide teams to do their best.

Treasure Data Customer Data Platform Demo - Frictionless experiences for Service and Sales teams

Customer insights and real time recommendation guide service and sales teams.

Treasure Data Customer Data Platform Demo - Orchestrate Omnichannel & Departments

Connect customer experiences across channels, departments & technologies.

Overview of Treasure Data CDP

Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data

Treasure Data's co-founder & CEO on our vision

Treasure Data's approach to trust and security, from our CISO/CIO

Official Downloads

(4)

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CDP Use Cases to Drive Efficiency, Profitability and Growth

AB InBev Brings People & Data Together to Make Great Marketing Happen

How to Optimize Your First Party Data Strategy

G2 reviews are authentic and verified.

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Verified User in Consumer Electronics

Mid-Market (51-1000 emp.)

3/11/2025

"Intuitive CDP Platform with InfoSec"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

- TD provides real time reporting with a very intuitive UI which gives the marketeers to make marketing decisions easily and without spending too much time

- Data governance rules & GDPR compatibility is a huge advantage especially if you are working in a company in Europe like my company (Electronics HQ in Europe)

- We have recently got the hold of different integration possibilities very easily such as Qualtrics (survey platform for CRM) which has quickly become a benefit to us Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

- Customer technical service can be optimized by placing more technical colleagues who could get back to the clients with less delay & more satisfying answers Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Social data activation has immensley helped my companies' paid media campaign strategy and choose our campaign audiences more wisely which has always been a big problem for us. This really has started to change the game for us & we will even rely on that more in the near future. Also doing segmentation from a CDP platform like TD gave us better emailing strategy which we (as a company) tackle with AWS easily Review collected by and hosted on G2.com.

Verified User in Manufacturing

Enterprise (> 1000 emp.)

2/12/2025

"Great CDP Tool for Segmentation and Marketing"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Building Data pipelines and monitoring them is very smooth, also it allows us to write sql and python scripts within workflows which allows to do lot of customizations to achive our company specific goals. Also they have lot of built in connectors to Ingest and to activate the data to and from various systems. They are continuosly improving the system by adding new features like Delta Activation, Journey orchestration etc., The product support team is very prompt in resolving the issues. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

We have experienced with few issues when working with postback API's like payload column names need to be consistent with it's case. But we have a work around for those issues. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

We are using Treasure Data to unify of customer data that we are aquiring from multiple sources like our websites,facebook , Google and other internal sources. We want to create unified record of each customer with all their behavior data, which helps us understand the latest information user has submitted and their interests which inturn helps to segment them easily for marketing purposes. We will also evaluate how our campaigns are performing as well after the activation, to improve it. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

2/24/2025

"MarTech Project Manager"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

As a retail company implementing a Digital Experience Platform (DXP), selecting the right Customer Data Platform (CDP) was a critical decision. After extensive evaluation, Treasure Data CDP has proven to be an exceptional choice.

For any organization looking to implement a powerful, user-friendly, and future-proof CDP, we highly recommend Treasure Data. The combination of its robust features, ease of use, and dedicated support makes it a standout choice for businesses striving to enhance their customer experience. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

While Treasure Data has many useful features and keeps developing, it's also linked to the only 'dislike': the limitations within the licensing model, where new features can result in extra costs—and cost-benefit analysis work—if you would like to use them. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

3/19/2025

"Great CDP for all customer need with ease of use"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure data CDP is a great product having all the necessary capabilities to support customers personalization needs . More than 250+ out of the box connectors make the integration faster , the audience studio is the isolated from data workbench which makes it easier for marketers to create the segments and activate it without depending much on the IT team . From support standpoint the response is quick and all CSMs like Andrew Smith , Amy , Cole are super helpful solving customer problems round the globe. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data profile API refresh is having scope for improvements Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Customer had challenges to create a customer 360 , create hyperpersonlized touchpoint or measure the marketing KPI . Treasure Data's robust ID resolution helped solving the problems along with implementing some key capability like NBA , NBT for increase cross sale , increase customer base. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/24/2025

"Great software if you do the work"

5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data is perhaps the most reliable software I've used, it just works and you can trust the data within it. Implementation can be a tad tricky but I believe that it can be done easily in house (even with a complex business) with a technical marketing person and a software developer. As per the title, the softwares great but you need to put in the work, it's something that requires you to really come up with a strategy and make sure that you're using the software a few times a week and monitoring what you're doing. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data have great CSMs who are very involved but naturally can't offer you in depth technical support, when we started we struggled a bit thinking that the best approach was to ask them for help whenever we had a problem. The reality is that they run amazing conferences a few times a year and these are the best opportunities to get support from Treasure Data. Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Enterprise (> 1000 emp.)

3/11/2025

"Fun tool that could be even more low-coding"

3.5/5

What do you like best about Treasure Data Customer Data Platform?

Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising! Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Split between AS and CDP. Want more low-coding possiblilites for end to end, from integrations, data workbench to activation with a step-by-step process.

Some integrations reuires python hours, drives up costs. Review collected by and hosted on G2.com.

Verified User in Automotive

Enterprise (> 1000 emp.)

2/5/2025

"Strong Engineering Infrastructure"

5/5

What do you like best about Treasure Data Customer Data Platform?

I have evaluated many other CDPs available in the market but could not find any other solutions cmparable to Treasure Data when it comes to Data management. Easy to integrate with the systems in the martech stack. Easy to use when it comes to setup data pipelines. Customer support is outstanding when it comes to resolve any technical issues. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There is a learning curve for new users. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data Platform

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Thank you for your feedback. We understand that there may be a learning curve for new users, and we are continuously working to improve our onboarding process to make it easier for everyone to get started with Treasure Data.

Rasmus Jesper J.

Data Domain Lead

Enterprise (> 1000 emp.)

3/11/2025

"Strongest customer service and adaptability to changing data environment"

4/5

What do you like best about Treasure Data Customer Data Platform?

Your adaptability and continued work towards building the most complete product for your customers. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

I would like some more transparency in customer data, something like a data catalogue. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

The CDP from TD is solving our Golden record for customers which is much needed. At the same time it provides is the much needed insights into future elections from our customers via NBA models, something that we use to target customers on the Road and future revenue generating oppurtunities. Review collected by and hosted on G2.com.

Verified User in Tobacco

Enterprise (> 1000 emp.)

2/7/2025

"User-Friendly and Efficient Platform"

5/5

What do you like best about Treasure Data Customer Data Platform?

The best thing about Treasure Data Customer Data Platform is its user-friendly interface in Audience Studio. It's incredibly practical and operationally efficient, making it perfect for marketers. Additionally, it's also easily customized according to our company data model and systems. Their customer support is excellent, always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Nothing at all. I only have good wishes for them to continue the great work they are doing. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data Platform

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We're thrilled to hear that you find our platform user-friendly and efficient, especially in Audience Studio. Our goal is to make it as practical and operationally efficient as possible for marketers. We're also glad to hear that our customer support has been excellent for you. Thank you for your feedback!

Shrinidhi S.

Business Analyst

Small-Business (50 or fewer emp.)

1/15/2025

"Great experience with the platform"

4/5

What do you like best about Treasure Data Customer Data Platform?

The frequency of use of the platform for our team and the ease at which it helps implement end to end solutions with the ease of integration makes it a wonderful tool on a day to day basis. Review collected by and hosted on G2.com.