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Compare Insider and Treasure Data Customer Data Platform

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At a Glance
Insider
Insider
Star Rating
(1,161)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Information
Entry-Level Pricing
Contact Us
Learn more about Treasure Data Customer Data Platform
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Treasure Data excels in data enrichment capabilities, with a score of 8.4, but reviewers mention that Insider outperforms it significantly with a score of 9.5, highlighting its superior ability to enhance customer profiles.
  • Reviewers mention that while Treasure Data offers solid email marketing features, scoring 9.7 in building and personalizing emails, Insider's overall email marketing functionality is rated higher, with users praising its automated email responses and deliverability management.
  • G2 users indicate that Treasure Data's ease of use is rated at 8.5, which is commendable, but users on G2 report that Insider's interface is more intuitive, reflected in its higher score of 9.5, making it easier for teams to adopt and utilize effectively.
  • Users say that Treasure Data's segmentation features, while good, score 8.8, whereas Insider shines with a score of 9.5, with reviewers highlighting its dynamic segmentation capabilities that allow for more targeted marketing efforts.
  • Reviewers mention that Treasure Data's customer support is rated at 9.0, which is strong, but users report that Insider's support is even better, with a score of 9.6, emphasizing the responsiveness and helpfulness of their support team.
  • Users on G2 indicate that while both platforms offer robust analytics, Insider's advanced data filtering and reporting features, scoring 9.4, are particularly praised for their depth and usability compared to Treasure Data's 8.7 in the same area.
Featured Products
Pricing
Entry-Level Pricing
Insider
No pricing available
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Learn more about Treasure Data Customer Data Platform
Free Trial
Insider
Free Trial is available
Treasure Data Customer Data Platform
No trial information available
Ratings
Meets Requirements
9.4
1,047
8.5
135
Ease of Use
9.4
1,053
8.4
138
Ease of Setup
9.1
510
8.3
80
Ease of Admin
9.1
272
8.5
78
Quality of Support
9.6
1,047
8.9
133
Has the product been a good partner in doing business?
9.5
272
9.1
80
Product Direction (% positive)
9.8
997
9.1
131
Features by Category
9.6
570
Not enough data
Email Marketing
9.6
475
Not enough data
9.6
453
Not enough data
9.6
455
Not enough data
9.7
397
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
492
Not enough data
9.6
506
Not enough data
9.6
496
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
471
Not enough data
9.5
469
Not enough data
9.6
505
Not enough data
Feature Not Available
Not enough data
9.5
445
Not enough data
9.6
410
Not enough data
9.5
454
Not enough data
9.6
440
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
412
Not enough data
9.4
421
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
497
Not enough data
9.4
497
Not enough data
9.4
489
Not enough data
9.4
487
Not enough data
9.2
391
Not enough data
Platform
9.6
489
Not enough data
Feature Not Available
Not enough data
9.6
473
Not enough data
9.5
409
Not enough data
9.4
417
Not enough data
9.6
454
Not enough data
9.5
394
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
460
Not enough data
9.4
458
Not enough data
9.5
425
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
9.6
626
Not enough data
Visitor Behavior
9.5
556
Not enough data
9.6
574
Not enough data
9.5
525
Not enough data
Templates
9.5
536
Not enough data
9.6
579
Not enough data
9.6
573
Not enough data
Personalization
9.6
560
Not enough data
9.6
551
Not enough data
9.6
563
Not enough data
9.5
499
Not enough data
9.6
546
Not enough data
9.6
546
Not enough data
9.6
574
Not enough data
9.6
562
Not enough data
Multichannel
9.7
564
Not enough data
9.5
501
Not enough data
9.6
564
Not enough data
Administration
9.6
565
Not enough data
9.4
580
Not enough data
9.5
558
Not enough data
9.4
557
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
9.6
618
Not enough data
Segmentation
9.7
585
Not enough data
9.6
563
Not enough data
Targeting
9.7
578
Not enough data
9.6
552
Not enough data
Triggered Content
9.5
491
Not enough data
9.6
486
Not enough data
9.7
540
Not enough data
Personalized Content
9.7
529
Not enough data
9.7
508
Not enough data
9.6
564
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.6
77
Not enough data
Text Messaging
9.7
67
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
9.7
66
Not enough data
9.5
67
Not enough data
SMS Platform
9.5
66
Not enough data
9.6
66
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
Agentic AI - SMS Marketing
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
9.5
628
8.1
113
Data Sourcing
9.5
569
|
Verified
8.3
102
|
Verified
9.5
558
|
Verified
8.7
98
|
Verified
9.6
362
7.5
88
|
Verified
9.6
585
|
Verified
8.2
93
|
Verified
Intelligence
9.5
591
|
Verified
8.0
91
|
Verified
9.5
565
|
Verified
7.8
85
|
Verified
9.6
557
|
Verified
7.8
80
|
Verified
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
8.6
30
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
9.5
671
8.7
38
Platform Basics
9.5
623
|
Verified
8.8
36
9.5
623
|
Verified
8.3
34
Platform Data
9.5
608
|
Verified
8.4
33
9.4
590
|
Verified
8.2
33
9.4
624
|
Verified
7.9
35
9.3
594
8.5
35
Platform Additional Functionality
9.5
597
|
Verified
8.5
33
9.5
595
|
Verified
9.3
38
9.5
582
8.3
34
Agentic AI - Customer Journey Analytics
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
9.7
54
Not enough data
9.4
37
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.5
35
Not enough data
9.6
36
Not enough data
9.6
34
Not enough data
9.7
34
Not enough data
9.8
34
Not enough data
9.4
34
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
33
Not enough data
9.6
33
Not enough data
9.6
32
Not enough data
9.5
32
Not enough data
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Platform integration - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.7
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
9.5
706
Not enough data
Analysis
9.3
584
Not enough data
9.5
647
Not enough data
9.3
518
|
Verified
Not enough data
9.4
558
|
Verified
Not enough data
Campaigns
9.4
541
|
Verified
Not enough data
9.7
651
|
Verified
Not enough data
9.5
446
Not enough data
9.3
449
Not enough data
9.6
524
|
Verified
Not enough data
9.6
609
|
Verified
Not enough data
Engagement
9.6
586
Not enough data
Platform
9.6
628
Not enough data
9.5
583
|
Verified
Not enough data
9.5
502
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider
Insider
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Insider and Treasure Data Customer Data Platform are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Insider
Insider
Small-Business(50 or fewer emp.)
28.3%
Mid-Market(51-1000 emp.)
45.2%
Enterprise(> 1000 emp.)
26.5%
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
24.5%
Mid-Market(51-1000 emp.)
36.4%
Enterprise(> 1000 emp.)
39.1%
Reviewers' Industry
Insider
Insider
Retail
26.6%
Apparel & Fashion
10.2%
Marketing and Advertising
3.9%
Cosmetics
3.8%
Consumer Electronics
3.6%
Other
52.1%
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Most Helpful Reviews
Insider
Insider
Most Helpful Favorable Review
Maria Paula V.
MV
Maria Paula V.
Verified User in Furniture

We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....

Most Helpful Critical Review
Dilan T.
DT
Dilan T.
Verified User in Retail

We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!

Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Most Helpful Favorable Review
HW
Harris W.
Verified User in Marketing and Advertising

For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks...

Most Helpful Critical Review
Bogdan Andrei P.
BP
Bogdan Andrei P.
Verified User in Telecommunications

If you have authentication by IP whitelist is awful to use, you need to have a fixed IP. Sometimes it works very slow.

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Insider
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Treasure Data Customer Data Platform
Treasure Data Customer Data Platform Alternatives
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Discussions
Insider
Insider Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform Discussions
How i can do a Netsuite Integration with Treasure Data?
1 comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 comment
NS
Hi Aditya, You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 comment
Rohan R.
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more