Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase history. This helps you measure the customer value.
There are 5 levels of scores for recency, frequency and monetary. This means you can target 125 (5³) different segments.
For a better understanding of how Insider's RFM works, you can get more details by reading this article - https://academy.useinsider.com/docs/recency-frequency-monetary
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