Treasure Data Customer Data Platform Features
What are the features of Treasure Data Customer Data Platform?
Data Sourcing
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices
Intelligence
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine
Platform Basics
- Dynamic Segmentation
- Journey Optimization
Platform Data
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering
Platform Additional Functionality
- Integrations
- Automated Alerts
Treasure Data Customer Data Platform Categories on G2
Filter for Features
Data Sourcing
Data Enrichment | Based on 102 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles. | 83% (Based on 102 reviews) | |
Expandability | Based on 98 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data. | 87% (Based on 98 reviews) | |
Content Marketing | Based on 88 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Can act as a content marketing platform. | 75% (Based on 88 reviews) | |
Multiple Devices | Based on 93 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message. | 82% (Based on 93 reviews) |
Intelligence
Marketing Metrics | Based on 91 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency. | 80% (Based on 91 reviews) | |
Predictive Modeling | Based on 85 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 78% (Based on 85 reviews) | |
Recommendation Engine | Based on 80 Treasure Data Customer Data Platform reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes. | 78% (Based on 80 reviews) |
Platform Basics
Templates | Provide templates for customer journey mapping to jumpstart the process. This feature was mentioned in 25 Treasure Data Customer Data Platform reviews. | 74% (Based on 25 reviews) | |
Exporting | Based on 29 Treasure Data Customer Data Platform reviews. Ability to export customer journey maps in a variety of formats to present and analyze. | 87% (Based on 29 reviews) | |
Multi-user Access and Collaboration | As reported in 29 Treasure Data Customer Data Platform reviews. Allow team members to invite others to collaborate on journey maps and make direct changes. | 84% (Based on 29 reviews) | |
Multiple Personas | Based on 25 Treasure Data Customer Data Platform reviews. Provide the ability to compare the experiences of multiple personas in one journey map. | 81% (Based on 25 reviews) | |
Data Analytics | As reported in 28 Treasure Data Customer Data Platform reviews. Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. | 88% (Based on 28 reviews) | |
Dynamic Segmentation | Based on 36 Treasure Data Customer Data Platform reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 88% (Based on 36 reviews) | |
Journey Optimization | As reported in 34 Treasure Data Customer Data Platform reviews. Automates the testing and optimization of customer-facing messaging and campaigns. | 83% (Based on 34 reviews) |
Platform Data
Journey Reporting | Based on 33 Treasure Data Customer Data Platform reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 84% (Based on 33 reviews) | |
Trends Reporting | As reported in 33 Treasure Data Customer Data Platform reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | 82% (Based on 33 reviews) | |
Dashboards | Based on 35 Treasure Data Customer Data Platform reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 79% (Based on 35 reviews) | |
Advanced Data Filtering | As reported in 35 Treasure Data Customer Data Platform reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | 85% (Based on 35 reviews) |
Platform Additional Functionality
Journey Mapping | As reported in 33 Treasure Data Customer Data Platform reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 85% (Based on 33 reviews) | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. 38 reviewers of Treasure Data Customer Data Platform have provided feedback on this feature. | 93% (Based on 38 reviews) | |
Automated Alerts | Based on 34 Treasure Data Customer Data Platform reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | 83% (Based on 34 reviews) |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Firewall Software
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data |
Agentic AI - Customer Journey Mapping
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data |
