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Compare Tealium Customer Data Hub and Treasure Data Customer Data Platform

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At a Glance
Tealium Customer Data Hub
Tealium Customer Data Hub
Star Rating
(351)4.3 out of 5
Market Segments
Enterprise (56.7% of reviews)
Information
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data Hub
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Information
Entry-Level Pricing
Contact Us
Learn more about Treasure Data Customer Data Platform
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Treasure Data excels in Data Analytics with a score of 9.3, highlighting its robust capabilities in analyzing customer data effectively, while Tealium's score of 7.0 in Marketing Metrics suggests it may not provide the same depth of insights.
  • Reviewers mention that Treasure Data's Dynamic Segmentation feature, rated at 8.8, allows for more precise targeting of customer segments compared to Tealium's lower score of 7.0, which may limit segmentation capabilities.
  • G2 users appreciate Treasure Data's Journey Mapping functionality, scoring 8.8, as it provides a comprehensive view of customer interactions, whereas Tealium's score of 6.4 indicates a less effective journey visualization.
  • Users on G2 highlight the ease of use in Treasure Data, with an 8.5 rating, making it more user-friendly than Tealium, which has a lower ease of use score of 7.6, suggesting a steeper learning curve for new users.
  • Reviewers mention that both platforms have strong Data Enrichment capabilities, scoring 8.4 each, but users feel that Treasure Data integrates these features more seamlessly into their workflows.
  • Users report that Treasure Data's Quality of Support is exceptional, with a score of 9.0, matching Tealium's score, but many reviewers note that Treasure Data's support team is more responsive and helpful in resolving issues.
Featured Products
Pricing
Entry-Level Pricing
Tealium Customer Data Hub
Custom
Contact Us
Learn more about Tealium Customer Data Hub
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Learn more about Treasure Data Customer Data Platform
Free Trial
Tealium Customer Data Hub
No trial information available
Treasure Data Customer Data Platform
No trial information available
Ratings
Meets Requirements
8.7
278
8.5
135
Ease of Use
7.7
276
8.4
138
Ease of Setup
7.5
173
8.3
80
Ease of Admin
7.9
161
8.5
78
Quality of Support
9.0
265
8.9
133
Has the product been a good partner in doing business?
9.0
159
9.1
80
Product Direction (% positive)
8.7
272
9.1
131
Features by Category
7.3
10
Not enough data
Administration
7.0
10
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
6.3
10
Not enough data
Management
6.7
7
Not enough data
7.3
8
Not enough data
7.3
8
Not enough data
6.0
8
Not enough data
7.7
8
Not enough data
Compliance
8.3
10
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
7.3
10
Not enough data
Security
7.7
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Data Quality
7.6
9
Not enough data
7.3
8
Not enough data
8.1
8
Not enough data
Maintainence
7.9
8
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
7.5
97
8.1
113
Data Sourcing
8.4
85
|
Verified
8.3
102
|
Verified
8.7
83
|
Verified
8.7
98
|
Verified
Feature Not Available
7.5
88
|
Verified
8.3
81
|
Verified
8.2
93
|
Verified
Intelligence
7.2
71
|
Verified
8.0
91
|
Verified
6.6
53
|
Verified
7.8
85
|
Verified
6.5
56
|
Verified
7.8
80
|
Verified
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
8.6
30
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Consent Management Platform (CMP)Hide 9 FeaturesShow 9 Features
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.4
12
8.7
38
Platform Basics
7.9
11
8.8
36
7.9
11
8.3
34
Platform Data
7.5
12
8.4
33
8.1
12
8.2
33
7.8
12
7.9
35
7.9
12
8.5
35
Platform Additional Functionality
6.8
12
8.5
33
7.8
12
9.3
38
7.2
12
8.3
34
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Development
8.3
6
Not enough data
8.9
6
Not enough data
Management
8.6
6
Not enough data
8.6
6
Not enough data
Integration Options
8.6
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Master Data Management (MDM)Hide 10 FeaturesShow 10 Features
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Tealium Customer Data Hub
Tealium Customer Data Hub
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Tealium Customer Data Hub and Treasure Data Customer Data Platform are categorized as Identity Resolution, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform is categorized as Customer Journey Mapping
Reviews
Reviewers' Company Size
Tealium Customer Data Hub
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
14.3%
Mid-Market(51-1000 emp.)
29.0%
Enterprise(> 1000 emp.)
56.7%
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
24.5%
Mid-Market(51-1000 emp.)
36.4%
Enterprise(> 1000 emp.)
39.1%
Reviewers' Industry
Tealium Customer Data Hub
Tealium Customer Data Hub
Financial Services
9.0%
Retail
8.1%
Insurance
5.6%
Telecommunications
5.3%
Leisure, Travel & Tourism
5.3%
Other
66.7%
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Most Helpful Reviews
Tealium Customer Data Hub
Tealium Customer Data Hub
Most Helpful Favorable Review
LN
Lorrin N.
Verified User in Financial Services

The ease of use is great with Tealium. I am able to tag multiple page and adjust analytics programs in a matter of minutes. What used to take hours of manually tagging page can now be done in less than 30 minutes with ease. Their debugging tool is great...

Most Helpful Critical Review
Verified User
G
Verified User in Computer Software

If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...

Treasure Data Customer Data Platform
Treasure Data Customer Data Platform
Most Helpful Favorable Review
HW
Harris W.
Verified User in Marketing and Advertising

For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks...

Most Helpful Critical Review
Bogdan Andrei P.
BP
Bogdan Andrei P.
Verified User in Telecommunications

If you have authentication by IP whitelist is awful to use, you need to have a fixed IP. Sometimes it works very slow.

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Tealium Customer Data Hub
Tealium Customer Data Hub Alternatives
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Treasure Data Customer Data Platform
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Discussions
Tealium Customer Data Hub
Tealium Customer Data Hub Discussions
Can you supply any details about the deployment process?
1 comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
I am unable to provide specific details about product partnerships as I am an AI language model and do not have access to proprietary or business information.
1 comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
Treasure Data Customer Data Platform
Treasure Data Customer Data Platform Discussions
How i can do a Netsuite Integration with Treasure Data?
1 comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 comment
NS
Hi Aditya, You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 comment
Rohan R.
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more