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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 26

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I can easily turn on and off features (and also allow a certain percentage of traffic) without going through the whole release process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing at the moment. So far everything I have used has been really helpful. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are constantly adding new features and have to rollback if there are problems. With Optimizely we can do a dark release and slowly trickle in traffic. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

It's great to hear that you're finding great success with our platform. If there is any way that we can ever help you out, please feel welcome to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Helpful?
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Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The optimizely client is very streamlined and works well across different languages. This is very important in our java and js stack as we can roll out features in both places if needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I'd say the groups for rollout could be better - what I mean by this is that connecting to a google account and using the cookie would be more streamlined Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Rollout of new features Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! We are happy to hear that Optimizely is providing you with effective business solutions. Our team is always here to support you, so please feel free to reach out with any insights or inquiries. You can contact your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
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Verified User in Financial Services
CF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Experiments are generally simple to setup. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

More help with using the REST API. Easier access to Custom Attribute reporting. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

To increase the number of users opening a live account. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

We appreciate your review! If you're ever in need of any support or having any feedback on how we can improve user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
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Verified User in Accounting
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It allows our team to better understand our website and leverage it to its fullest potential as an acquisition channel. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing really. It allows us to do all of the things that we need to. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We're iterating on our website content to improve conversion from a copy, imagery, design, and UX perspective. It's an ongoing CRO challenge and having this tool is key to success. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

We're glad to hear that you're highly satisfied with our platform! If any issues or insights on how we could improve user experience ever arise, please share them with your Customer Success Manager or message us at reviews@optimizely.

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Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Optimizely has a decent amount of integrations that we have been able to leverage, but in addition they have a wide offering of features and targeting options. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Account service has been lacking ever since the acquisition by Episerver. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

There areas of our site that are REACT code which is not super compatible with Optimizely, so we've had to come up with some workarounds. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks so much for leaving us a review! We would really appreciate it if you can share your concerns with your Customer Success Manager or reach out to us at reviews@optimizely.com. Our goal is to help you get the most of the products and we want you to know that we're here for you at every step of your journey.

Helpful?
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Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Simple platform, easy to monitor test results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Requires heavy coding for personalized experiences. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Goal is to improve website CRO with personalized experiences for visitors. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review. We're always here to answer any questions or to heed your insights. You can contact your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
IC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?

It provides a smooth solution for A/B testing and have used it and found to be easy to use Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Everything is good and maybe some automation around test results Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Good for digital Community and web developers and marketers to experiment and enhance the experience Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are trying to identify the best keywords and hands-on labs to show to personalized users Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks so much for leaving us a review! We highly value your feedback. We're always here to help you get the most out of our platform, so please never hesitate to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It is a really easy tool to use and configure Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

One of the biggest challenges we have with Optimizely is the size of the script. It can compromise the page load speed due to its size. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We were looking for a tool to help grow and accelerate our experimentation program. It's enabled this through multiple parts of our org. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for taking the time to leave us a review! We're happy to hear that you're finding success with a product. We'd like to remind you that your customer success manager is always available for support or to listen to any insights you may have on your experience. Or, you can shoot us a message at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
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Verified User in Leisure, Travel & Tourism
AL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy to use

Product Managers can own experiments easily Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Complicated technical implementation as voiced by developers Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B test for new features Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We appreciate your feedback and are always open to hearing more of your user insights or for for providing you with support. The best point of contact would be your Customer Success Manager or you can message us at reviews@optimizely.com and we'll connect you with the right people!

Thank you.

Helpful?
Share
Admin Approval Link
Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Experience optimization technologies, including AI-powered personalization and experimentation.

Feature A/B testing with players at the center, which answers faster and more accurately Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It is a very technical product designed for advanced and sophisticated marketing team. Would love to see more helpers Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Experimentation and AB testing mainly to decide which way the product shall go Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! If you're ever in need of additional support, we're always here to help. You can speak to your Customer Success Manager or message us at reviews@optimizely.com so we can work together to find the solutions that are right for you.

Helpful?
Share
Admin Approval Link

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