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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 22

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The interface is very user-friendly to non-technical users while still being really powerful for technical folks. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the tests we wanted to run required the full stack instance, so the web experimentation option isn't all-encompassing. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It's mainly to get more insights into how users interact with our site. The ability to see real-time statistics was beneficial. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review, we love to hear that you're enjoying our platform! Whenever you speak to your Customer Success Manager, please make sure to share these great insights with them so that we can continue to refine user experience. You can also message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely has a very user-friendly interface to view the progress and results of experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Obviously the platform is very expensive, especially if you have a lot of web traffic. This makes it challenging to run tests on pages with small conversion rates. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have been able to make significant changes to our website that keep people on the website longer. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review, we highly value your feedback. It's great to hear that Optimizely is effecting improvements in your online presence. Please always feel free to reach out to your Customer Success Manager or reviews@optimizely.com with any insights or inquiries, we would really appreciate it.

Helpful?
Share
Admin Approval Link
Verified User in Health, Wellness and Fitness
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Statistical model behind the tool

Fast setup and learning curve Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A bit more expensive compared to competitors' tool

Preview mode can be improved Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It is possible to develop what it is already tested and the results are proved

You can reduce costs because you implement only proved UX experiences Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review. If you ever feel as if we could improve your user experience, please don't hesitate to reach out to us with any insights or inquiries. Your Customer Success Manager is a great point of contact or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
EG
UX Researcher
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Responsive support/sales team. Fairly easy UI. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some redundancies make the UI a bit cumbersome. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Split testing; reaching optimization goals. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Elizabeth,

Thanks for leaving us a review! We highly value your feedback. It's great to hear that our team has been a great resource to you throughout your journey with our platform. We're always here to help, so please feel free to share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
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Verified User in Apparel & Fashion
EA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The ease of doing a large number of A/B and multivariate tests for content and conversion optimization. Design & UX changes can be tested with ease due to the visual editor. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not very cost-effective for start-ups and small businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

One of the best options in the market to run a large number of content experiments. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Some of my clients are using Optimizely to fine-tune the content and UX on their sites, thereby considerably improving their digital experience. If there could be better pricing options for small clients, Optimize adoption would be a lot more. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review, we really appreciate it. We're glad to hear that you're enjoying our products. We would love to hear more of your insights or inquiries, which you can share with your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
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Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

- Professionalism

- Engineering capabilities both in computer science and probability

We choose them because they were the only ones fully supporting React. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The separation between "web" and "full-stack" offering Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Future proof if you are using React; made our statistician happy! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Business-wise, we gained confidence over our choices as there is now a clear statistical result Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There!

We're happy to hear that Optimizely is having a hand in improving your business. Please always feel free to contact your customer success manager with any insights or inquiries or leave us a message at reviews@optimizely.com and we'll get back to you as soon as possible.

Thank you.

Helpful?
Share
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Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy to use product typically—Useful features such as custom attributes as well as strong targeting capabilities

Stats engine false positive control Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Custom attributes (segments) need to be pre-programmed

No innovative features recently for web experimentation—Only includes reskin of their current product

Conservative stat sig detection Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

What works best with customers actively on clients' sites. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! User insights are of great value to us, and we would greatly appreciate it if you could share with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Entertainment
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Easy overview of Features and Settings. Setting up the test goes fast. Initial analysis is good, connection to different tools possible (like Mapp) Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

More complex tests have to be implemented by Software Development. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It is better to have technical, IT or Software Development Support aswell. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

User Experience Improvement. Algorithm, Price and Pictures Adaptations, Newsletter Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

It's great to hear that Web Experimentation is providing you with effective business solutions! An unmatched user experience for our customers is our priority and we're always here to help you get the most out of our platform. If you're ever in need of support or would like to share your feedback, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!

Helpful?
Share
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Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The interface is very intuitive and it's easy to monitor all the different types of experiments that are happening Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There could be more in terms of education for non-technical audiences on how to interpret experiment results Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are using Optimizely for A/B testing different product upsells and see which ones perform the best Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review! We appreciate it. Your Customer Success Manager is always there for you to share your insights with or for any support you may need. You can also message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Design
UD
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely makes it easy to set up A/B experiments for our products and see real-time results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing— Optimizely is easy to use, quick and easy to learn, and makes collaboration a breeze. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We're A/B testing different UX designs using Optimizely and can quickly learn what copy and design patterns best resonate with our members. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

We're glad to hear that you are enjoying Web Experimentation. Just a reminder that if any issues arise or if you would like to share your insights, your customer success manager is always available for support. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
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