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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 20

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Realize you do not have to be a developer to implement optimizely. We use it to test which copy and button were effective. We also look for areas where users drop off and is a fast way to learn what's working and not. We were able to run multiple experiments at once and it's super easy to learn. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not much except there might be a tiny increase in page load time due to the Optimizely snippet. Besides that, if you have a ton of experiments, it may. be hard to keep track of all of them. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Decrease drop off rate. Find best copy and experience and increase consumer experience Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

We love to hear about your high level of satisfaction with our platform! If you ever feel that there is a way we can improve your experience or if you need support, please feel free to reach out to your Customer Success Manager. You can also message us at reviews@optimizely.com.

Thanks!

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Verified User in Electrical/Electronic Manufacturing
IE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The easy to use full-stack experience and the support provided by Optimizely's fantastic support and consultancy teams. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The inability to link multiple ideas to a problem. That would really unlock so much potential as to how Optimizely can be used. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely Experimentation is exposing a new business unit to the concepts of experimentation. By doing this, the value and outcomes of potential changes are understood, shifting away from opinion-based and outputs to measurable outcomes. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review. It's great to hear that you're loving our platform. Please feel welcome to share any feedback about our products with your Customer Success Manager or message us at reviews@optimizely.com. Our goal is to make our customers' user experience the best that it can be.

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Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely makes it easy to analyze your feature metrics quickly and manage user groups. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It is not super intuitive on how and when to set up an experiment vs. a feature. It is also nearly impossible to pull a list of customers from an experiment Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are analyzing versions of features to determine which has the most positive impact on our Customer base. The most significant benefit is an easy early read of results. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! We highly value your feedback. Whenever you have any inquiries or insights on how we can improve user experience, it would be great if you could reach out to your Customer Success Manager or message@reviews@optimizely.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

- intuitive, user friendly interface

- simple to set up new tests

- lets you segment audiences

- lots of features for different experiment configurations

- easy implementation Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- support can be unresponsive

- the Web snippet can get quite large which slows pages down, but they have a new faster product which addresses this Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Simple A/B testing for many users across many pages and sites. We've achieved a higher velocity of testing. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for taking the time to leave us a review, we really appreciate it. It would be great if you could raise these concerns with your Customer Success Manager or you can message us at reviews@optimizely.com and we'll connect you with the right people.

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Verified User in Government Administration
CG
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Where to start, the features are impressive, the support is first-rate, the community is amazing all in all if you are looking for a premium AB testing platform I don't know why you would not choose them Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It is on the pricey side of things but I have always been a big believer in you get what you pay for, the features and community justify the cost if your using it to its full capabilities Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If you have the budget, sophistication and need then buy it Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Taking guesswork out of decision making and increasing revenue through experimentation and giving our users the best experience we can Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's great to hear that you've had such a great experience with our platform! We're always here to help you get the most out of our product, so please never hesitate to reach out to your Customer Success Manager with any insights or inquiries. You can also message us at reviews@optimizely.com.

Helpful?
Share
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Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

I like building the variations. The WYSWG editor + embedded code makes my job easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Setting up events & metrics doesn't feel intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Take your time. It's a robust platform, and many steps are required to use it properly. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are reducing exit rate/ bounce rate. We are increasing conversions. We are increasing time on site. And ultimately we are building a better experience for our customers. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks so much for taking the time to leave us a review; we're happy to hear that you're highly satisfied with our platform. If you harbor any insights on how we could improve user experience, please share them with your Customer Success Manager or message us at reviews@optimizely.com. We're also always available for any support you may need.

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Harry Y.
HY
Software Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Rule adding felt easy to use and understand. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

UI felt very unintuitive and things felt like it was in the wrong order. We demoed it to people who were not familiar with optimizely and they were very frustruated and had a hard time figuring out what was going on. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Selective feature gating for incremental rollouts, but optimizely was not very good for that Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Harry,

Thanks for leaving us a review, we're sorry to hear about your experience. If you ever return to our platform, your Customer Success Manager would be more than happy to work with you in getting the most out of our product. You can message any more insights or inquiries to reviews@optimizely.com and we'll get back to you as soon as possible.

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Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely has a straightforward interface and clear reporting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Dev teams sometimes struggle to integrate Optimizely tracking points. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We drive our decisions with data by using Optimizely to run A/B tests across our sides. From text variations to button positions to major feature rewrites to even which variation of our new brand had highest level of acceptance. We're able to move forward confidently with data from Optimizely. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks so much for leaving us a review! We highly value your feedback. If any insights or inquiries ever arise, feel welcome to share them with your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I liked the UI of it and the documentation for setting it up. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Ad blockers can be an issue for experiments. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely will really reduce development time and increase your productivity for the product. I personally liked all the support and documentation it has for the user. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are using it for A/B testing, also roll out the feature province by province. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review, we love to hear that you're enjoying our platform. We're always here to provide you with support and to help you get the most out of our products. You can always reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries.

Helpful?
Share
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Verified User in Airlines/Aviation
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

I like how easy and quick it is to set up a test. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

That it doesn't support mobile app testing Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Define your vision and come up with a roadmap to see how you can onboard the testing culture. Get ppl in the company to buy in Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use it for copy and layout test. With the tool, we were able to improve the CTR. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for taking the time to leave us a review! We're here to help you get the most out of our products, so please always feel welcome to reach out with any insights or inquiries. You can contact your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
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