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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 24

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely is very effective for A/B testing and Conversion rate optimization. I appreciated that it allows filtering the traffic based on audience data and supports multivariant testing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a little expensive but, if you are looking for a great A/B testing tool and it comes under your budget then go for it. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use this tool for A/B testing & features management. It helps us to do some experiments and enable/disable any features without any code change. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks so much for leaving us a review, it's great to hear that you're enjoying our product. If you ever feel like there is a way we could improve your experience, please don't hesitate to reach out. Your Customer Success Manager is a great point of contact or you can leave us a message at reviews@optimizely.com.

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MN
D
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Intuitive and easy to use. Yet powerful with capability of running any size experiment or optimisation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's on the expensive side. The full stack is a little out of reach. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimisation of journeys with tangible and measurable data to support business decisions. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Mihajlo,

We love to hear that you're enjoying our platform. If you would ever like to share any of your insights or have any inquiries, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. Our goal is to help you get the most out of our products!

Helpful?
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Admin Approval Link
Verified User in Wholesale
AW
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?

Easy to modify website elements with the editor. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

QA Testing and process for safe technical implementation still needs to be done by a qualified person. Would be great if there would be automatic browser/device etc. tests running. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Conversion optimization Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for your review, we highly value your feedback! Please make sure to share your insights surrounding user experience with your Customer Success Manager. We strive to continuously improve our platform. You can also message us at reviews@optimizely.com with any feedback or requests for support.

Helpful?
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Verified User in Gambling & Casinos
UG
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The pace that you can test assumptions and validate hypotheses! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The web interface can have the dreaded flicker when loading an experience that is in view when the page loads. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Helps validate where we want to invest our resources for the roadmap Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks so much for leaving us a review! We highly appreciate your feedback and your customer success manager would love to hear more from you or you can message us any insights or questions at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
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Verified User in Hospital & Health Care
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The option to personalize with dynamic and static. Cookies etc Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Havent been able to get recommendation working yet. Need a blackbox to try out. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Try others and then see the difference. We moved from 2 solutions to optimizely Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Personlization and campaigns etc. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review. We're happy to hear that you're finding success with Optimizely. Please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com with any questions or insights.

Helpful?
Share
Admin Approval Link
Verified User in Leisure, Travel & Tourism
AL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Power and easy to create A/B tests. I can trust that it will accurately record and does all the thinking for me by creating easy to understand results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Google Optimize is offered as a part of our Google Analytics subscription so it can be cheap even though it's less powerful Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimising our checkout funnel to improve conversion and increase upsells. We have avoided work that won't add value and found ways to increase total basket size and conversion Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for taking the time to leave us a review! We're always here to help you get the best out of our tools. If you ever have any inquiries or would like to share any insights surrounding our platform, please reach our to your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

To be able to test which users have access and to control the user's flow from when they visit the site! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The audience view sometimes doesn't work Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

To give certain access to users. Permissions benefits are awesome! Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We love to hear that you're finding success with our platform. If you ever feel like we could help improve your user experience, please reach out to your Customer Success Manager with any insights or inquiries. You can also message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
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Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy to understand and you can very easily find what you're looking for. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The inability to remove outliers from my test results, which makes that I still have to do several manual checks while monitoring an experiment Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Ease of experimentation Review collected by and hosted on G2.com.

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Helpful?
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Verified User in Financial Services
IF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Its easy to create experiments and test them out in live and you have controls on what amount of users you want to visit your experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

You need to create seperate URLs for the test environments Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I would highly recommend this Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We do A/B testing and see if more number of user visits our pages achieve or not.. there is a proposal and its easy to do beta testing before productionising the code Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! It means a lot to us. Whenever you have any suggestions on how we could improve user experience, we would greatly appreciate it if you could share them with your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Optimizely has all the features you need to effectively A/B test and optimize your website or product. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The editor can be limiting at times. ... Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Conversion rates. The platform has allowed us to get better incrementally and with confidence Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

It's great to hear that you're finding success with our products! Your customer success manager is always available to you to help you reach your highest potential with Optimizely. You can also always message us at reviews@optimizely.com with any questions or concerns.

Thank you.

Helpful?
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