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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 25

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

It is a great platform and very intuitive when you create your first experiments and user enrollment, 100% recommended Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I think that the list to change between environments for example production and qa should be of a different color, one must be very careful and not forget the environment before applying any change, for the rest I love it! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

when we need to analyze new behaviors or features without risking the existing Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's awesome to hear that you're loving our platform! Thanks for sharing your feedback. We would greatly appreciate it if you could share more about your experience with your Customer Success Manager so we can continue improving user experience. You can also contact us at reviews@optimizely.com with any insights or inquiries.

Thank you.

Helpful?
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Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The user interface is clean, the experimentation options are endless and the support team has been fantastic when it comes to issues and suggestions for my experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not so much a dislike, but I'd love an option to split weighted across experiments. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Migrating from Google, I found the software to be much more user friendly. Testing new features on the website is made easy with the web interface, visual editor and the advanced reporting. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

We appreciate your feedback! It's great to hear that you're enjoying our platform. If you're ever in need of support or would like to share insights on how we could improve user experience, please reach out to us! Your Customer Success Manager is always available to you or you can message us at reviews@optimizely.com.

Thank you.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like the east of implementation and how helpful the team is in creating new experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We've had issues partnering with partners like Persado for small iterative testing. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

How to quickly test and implement iterative tests. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks so much for taking the time to leave us a review. If any insights or inquiries arise surrounding your use of our product, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. We are here to help!

Helpful?
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Verified User in Sports
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Reaching statistical significance, a/b testing and the ability to quickly assess ideas. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

the slight lag when loading a test page, from the consumer's perspective. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are solving various CTAs, messaging, visuals and conversion Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

It's great to hear your feedback. We would appreciate it if you could share any insights or inquiries with your Customer Success Manager, as our goal is to continuously improve user experience. You can also reach us at reviews@optimizely.com and we will connect you with the right people.

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KW
Staff Software Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Easy to integrate, control and calculate Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's hard to maintain the same user experience in different user sessions. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are using it as an A/B testing tool for all of our new enhancements. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Kashif,

Thanks for leaving us a review! It's great to hear that Web Experimentation is working above and beyond for you and your business. Please never hesitate to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com. We're always here to help you gain the most out of our product.

Helpful?
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Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The best feature Optimizely has is the ability to manipulate website elements with little to no development work. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The thing I dislike about Optimizely is that product/SKU specific order data (Orders & Revenue) is not scaleable for stores with hundreds of SKUs. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

User experience. We have had some great wins with our category pages. We've increased CTR% to product pages and increased overall CR% Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

Thanks for leaving us a review! It's great to hear customer feedback. If you ever have any insights or inquiries on how we could improve your user experience, please let us know. Your Customer Success Manager is a great point of contact or you can reach out to us at reviews@optimizely.com.

Helpful?
Share
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Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Simple interface to use for building and reporting Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the tracking requirements can be complicated and frustrating for the dev team Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Better conversions through the funnel , with quick simple tests Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for taking the time to leave us a review! Our goal is to continuously improve user experience for our customers. We'd appreciate it if you could share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Computer Games
EC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The Optimizely engine was easy to navigate and the UI was very clear and concise.

Exploring data was a breeze and integrated directly into our game. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

All the things we tested were minor UI changes related to messaging. The shallowness of the ability for us to influence the game was not effective. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Understanding the effect of UI on engagement and revenue. We saw some benefits but not that much., Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for your feedback. It would be great if you could reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights so we can work together to find solutions that work for you.

Helpful?
Share
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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

actionable insight from the results that give our dept more success Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

its not easy to do cool complex experiments - need to be a developer Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

user prefences Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks so much for taking the time to leave us a review! We really appreciate it. If you ever need support or would like to share your insights surrounding your user experience, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Ability to test, iterate, and learn quickly Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A bit difficult to get the hang of and requires significant traffic which can be hard when starting out Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Learning on conversion and optimization Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review, we appreciate your feedback. We're sorry to hear about you experience with Intelligence Cloud. It would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com so we can help remedy the situation.

Helpful?
Share
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