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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 29

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It is really easy to set up the experiments. The API gives additional flexibility to integrate it with our systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The API does not give informative error messages to figure out when something goes wrong. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Quick setup of experiments. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review! Your insights mean a lot to us, and it would be great if you could share them with your Customer Success Manager or reach out to us at reviews@optimizely.com. We're also always available for any support you may need.

Helpful?
Share
Admin Approval Link
Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy to read results, great UI and functions well in terms of duplicating experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Size of the tag is pretty clunky meaning page performance might not be as ideal as it could be. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Able to glean insights quickly from CRO experiments Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

Thanks for taking the time to leave us a review, we appreciate it! Your Customer Success Manager would love to hear more insights from you on how we could improve your user experience. They are also always available for support or you can contact us at reviews@optimizely.com with any needs you may have.

Helpful?
Share
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Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

- Targeting & Personalization

- Advanced experiment types Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is harly anly thing to dislike aboutOptimizely Web Experimentation. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Increase conversions thorugh via A/B or multi-variant testing on any channel or device.

Understanding how end-users respond to different messages. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review. It's great to hear that you're enjoying our platform. Please feel free to reach out to your Customer Success Manager is you ever need any support or if you'd like to share your insights surrounding your user experience. You can also leave us a message at reviews@optimizely.com and we'll get back to you as soon as possible.

Helpful?
Share
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Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The documentation was clear and the UI was easy to toggle the experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Would like some of the UI to be more focused on the feature flag perspective Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are running experiments. Helps test things before making them GA Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review, we love to hear from customers. If you ever have any more feedback or questions surrounding your user experience, please don't hesitate to reach out to your customer success manager or shoot us a message at reviews@optimizely.com.

Helpful?
Share
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Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The UI and ease of use. Also great to have everything centralized. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

You can only test on the page level and segment traffic at that point. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It has saved us so much time and headache. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review, we highly value your feedback. If you ever have any insights on how we could improve your user experience or inquiries, please discuss them with your Customer Success Manager or message us at reviews@optimizely.com. We're here to help!

Helpful?
Share
Admin Approval Link
Verified User in Retail
ER
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Powerful tool with many funtionalities and Services. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Bad UX. Menu structure doesn't make sense. Clicking on Experiments doesn't show results. Not responsive.. many many UX issues Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Testing new features and measuring impact Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey There,

Thanks for taking the time to leave us a review. We're sorry to hear about your experience. Our team strives to continuously evolve our platform for the best user experience. It would be great if you could share your detailed insights with your Customer Success Manager or message us at reviews@optimizely.com. We're also always available for any support you may need.

Helpful?
Share
Admin Approval Link
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

being able to do quick visual tests like changing a title Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

not being able to integrate tightly into the business Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

being able to do quick visual tests like changing a title without much eng work Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We are sorry to hear about your experience with Web Experimentation. It would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com so we can help you get the most out of our products.

Thank you!

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Interface is easy to navigate for new users Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The texts may be too packed together, a bit hard to read Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Solving problems related to customer conversion; optimizely is great at tracking and analyzing mass data Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! We appreciate your feedback. If you ever have any questions or insights, your customer success manager would love to hear from you, or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
IF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

Knowledge Base, e-learning Academy and Developer Docs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Can't think of anything as we've been them forever. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

n/a Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B test is crucial to our strategy to increase onsite conversion rate to drive leads for sales. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi!

Thanks so much for leaving us a review. We really appreciate your customer loyalty! Never hesitate to reach out to your Customer Success Manager with any inquiries or insights on how we can make your user experience better. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like UI layout, color scheme and the friendliness for finding things quickly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

When viewing on mobile web browser the experience can be abit improved Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

None Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Getting A/B testing and inapproute testing setup quickly Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We're happy to hear that you're enjoying Web Experimentation. If you ever have any feedback or questions, it would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com.

Thanks!

Helpful?
Share
Admin Approval Link

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