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Optimizely Web Experimentation Reviews & Product Details - Page 33

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Optimizely Web Experimentation?

In-depth Stats, informative blogs, intuitive UI and ability to customize experiments! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Its expensive and you are dependent on your developers to still do a lot of heavy lifting! Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Go for it if you have some budget and a few engineers who could help you with the setup! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizing the product and website using a variety of experimental methodologies to ultimately offer our customers and visitors a high-quality experience while they are using us! Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy setup and very user friendly interface Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

They moved away from serving small businesses and now only have enterprise level packages Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We used this tool for 3-4 years for A/B testing and were always happy with the experience. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Simple A/B tests for your domain. Optimizely allows for quick testing to your site that can be very helpful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The editor can become a little confusing at times, but it doesn't take long to understand it fully. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B tests for our site. Review collected by and hosted on G2.com.

Vladimir B.
VB
Demand Generation Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

I like the software but it's overpriced and has some catches in contract. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I've used Optimizely for a year and I'm very disappointed.

They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year!

Now we can't get out of the contract for another year ($24,000) and we aren't using the product anymore.

We have switched to VWO and realized it's a far better product with better price.

For ~$800 a month (vs $2,000 on Optimizely) we got 3x more visitors and more features. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Consider alternatives like VWO, it will save a lot of money but you actually get the same and you'll avoid bad experience. I've used Optimizely for over a year and VWO for over 5 months Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing needs Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like how simple it is to use and setup new tests. The interface is very clean and the ability to do simple content tests is great. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The reporting is a little sparse and the effect on site speed isn't ideal. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B landing page testing. We've seen our conversion rates improve on key pages. Review collected by and hosted on G2.com.

Amber B.
AB
Sr. Concurrent Enrollment Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I love the data collection process and how easy that tends to be. You are able to test things out before implementing and I haven't seen a huge learning curve when I introduce this software to others. Its very user friendly and easy to explain to others. I enjoy getting more and more advanced with the experiments and the service team is awesome. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There are some bugs and glitches throughout the software, not anything too big. A few of the pages are laid out in a weird way, and the flow can be a hassle, but luckily it's customizable. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Use the free trial. There are many like Optimizely out there and I think for the money it's great, but I can also see how it might not work for everyone in every circumstance. Also, make sure you're aware enough to understand the data and use the data. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Being able to change things easily and keep others in the loop with the changes is great! Sales and engagement. We are data driven and this software helps a lot. Review collected by and hosted on G2.com.

Jayna W.
JW
Digital Marketing Coordinator
Education Management
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I love that Optimizely makes it easier to track goals and results with multivariate testing and a/b testing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It is a bit difficult to restructure the page without use of html coding. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I have been using Optimizely to improve the user experience. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely is a great tool to test and optimize website. Lots of features. A/B testing different elements, titles, buttons, CTA etc. is super easy. You can set up Audiences using different conditions (cookie, query string, URL etc.) and it's easy to set up redirects. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Setting up an experiment can be a little tricky. There are lots of features and it took me a while to figure out how to use these. The experiment preview loads pretty slowly sometimes. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Great for A/B testing and personalization! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to set up landing page experiments to A/B test different copy, CTAs, layout etc. It helps us really figure out quickly which page performs better so we can really maximize our conversion rates. Review collected by and hosted on G2.com.

Jan Victor G.
JG
CLM Lead
Internet
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like how the flow takes into account all the crucial steps to include when setting up the experiment and covers most of it all in one page rather than the old one where there are separate sections you need to remember. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

UI doesn't feel as polished with the new "Create Campaign" flow, but I feel this is a simple fix.

I don't like how I can't select all the elements within a certain container, especially when I need to drill down on a specific element only.

I feel like the new goal setting flow is a bit of a hassle, but I understand that in the long-term this helps make our goals more manageable. With the current Optimizely we have too many goals that I can't keep track of all of them anymore. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Ease of setting up and easy to implement web A/B tests on the fly. We can easily make changes to our online product with Optimizely alone, without having to go through our busy developers every time we want to try something out! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Setting up experiments for beginners feels more intuitive and easier than having to remember all the time that there are 6 crucial steps you need to take into account whenever you set-up. Review collected by and hosted on G2.com.

Nadim H.
NH
Senior Web Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Targeting experiment to specific audiences Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some pages with dynamic content or pricing might be hard to work with and you might need support Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

This can do miracles if done correctly, though needs time and dedication. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizing e commerce website and we have achieved that by increasing conversion rate and defining new segments, it also help put us on a path of personalization Review collected by and hosted on G2.com.