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4.6 out of 5
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Optimizely Web Experimentation
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Optimizely Web Experimentation
407 Optimizely Web Experimentation Reviews
4.2 out of 5
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JH
Joey H.
Web Design and Optimization Manager - UX Product Team
Computer Software
Mid-Market(51-1000 emp.)
Rating Updated ()
Original
What do you like best about Optimizely Web Experimentation?
Optimizley provides a seamless solution for creating A/B test and multiverate experiments. The UI is very user friendly and allows the user to create expirements right on the page. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
While the software does support mobile views the current version does not work with responsive designs. Future versions of the software have claimed to combat this issue. Review collected by and hosted on G2.com.
AI
Verified User in Internet
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
- Make changes on the fly (without Dev's help)
- It protect us from making costly mistakes on our site
- Excellent customer supports team
- Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Hum, really we like everything except it's not integrated with GA by default. Review collected by and hosted on G2.com.
AR
Verified User in Real Estate
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Optimizely makes it fairly easy to make changes without knowing any code with the WYSIWYG editor. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
It can be a little glitchy and the WYSIWIG editor can be very touchy. Review collected by and hosted on G2.com.
EB
Eliza B.
Brand Marketing Manager
Internet
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Quick and easy to set-up, very user-friendly interface. Runs great tests and the results are displayed in a great visual and analytical way. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Support does not always respond timely. Review collected by and hosted on G2.com.
TM
Thue Lægdsgaard M.
Marketing Operations Manager
Hospital & Health Care
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
I love that it is very simple to use Optimizely for simpler test and that it provides a great engine for splitting up your traffic for more envolved test. Using the smart editor I can set up tests quickly and without any help from engineering which speeds up our testing cycle significantly. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Pricing is rather steep, especially if you want access to some of the more advanced features such as custom goals and location targeting. Optimizely also only help you test without a developer on smaller changes (this, however, is a problem with all solutions that I'm aware of). Review collected by and hosted on G2.com.
AO
Verified User in Online Media
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Optimizely is very easy to use, and extremely flexible. There hasn't been anything we haven't been able to do using this tool, even though some of our use cases are quite technical and complex. Their support team is fantastic - quick and super knowledgeable. We used Test&Target in the past, and this is like 500% better. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Honestly not much. Sometimes the interface can be slow, and sometimes it's difficult to view experiences via the "preview" mode. Review collected by and hosted on G2.com.
AP
Ana P.
SEO & CRO
Enterprise(> 1000 emp.)
What do you like best about Optimizely Web Experimentation?
Easy to use - Not technical knowledge needed
Different types of segmentation and personalization Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
From the moment that I started to use to the present the cost have increased a lot Review collected by and hosted on G2.com.
CI
Verified User in Internet
Mid-Market(51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?
Optimizely has very powerful products, and is always looking for improve them. Has one of the best personalization platforms in the marketa and its team is great, always helping their customers&partners. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
As far as I know, you cannot use your audiences from Google Analytics or Adobe Analytics to target your experiments. Review collected by and hosted on G2.com.
AC
Verified User in Consumer Electronics
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
that customers (small businesses) can access the tool - while some of the more advanced functionality isn't there for non-enterprise, it's a fantastic starting point. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Struggling to get the ecommerce / revenue tracking to pull through. No way to get support to help resolve. Review collected by and hosted on G2.com.
AM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
The interface is very easy to use and understand. Easily integrates with Google Analytics. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
There isn't much I dislike. I haven't used the interface long enough. Review collected by and hosted on G2.com.
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