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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 41

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Verified User in Internet
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

the 50/50 testing capability and the test results are straight forward to read Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

nothing. Everything has been very easy to implement Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Similar to visual website optimizer. Should do thorough comparison between the 2 and go with whichever has favorable pricing. You will get good data either way Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

a/b testing. we have been able to find features that really make a difference Review collected by and hosted on G2.com.

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Ben B.
BB
Director of Marketing
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Really awesome tool. Install the script on your site and test away. No altering the script on your site... same snippet of code is used on every page, so an include works excellently. The editor is slick (though it does struggle with arranging content at times, which is when we just open up the html and do it directly). All around a great tool that has helped us optimize our pages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We're on the $80/month plan, which has just enough credits that we can do testing of interior pages (that don't get much traffic). We ran a test on the homepage and it used our monthly quota in about a week. Sadly, they don't have a mid-tier package. Instead you go from $80/month up to $400/month if you want a quota to do a lot of testing. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Do it! It's a great place to start. Once you're a testing wizard you can move up to a bigger, more expensive tool. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The ease of use for those that are not coders. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike that they do not have traditional decks to help sell to clients. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

This is an easy way to do A/B testing without lots of coding. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The product allows me for A/B testing. Review collected by and hosted on G2.com.

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Igor B.
IB
Cofounder
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Great WYSIWIG editor and strong support team. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Because it's a technical product there are bugs. The solid support team is a big help when those issues arise. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The main solution here is to have A/B testing options without needing to use development resources. Review collected by and hosted on G2.com.

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Or C.
OC
Vice President Operations
Non-Profit Organization Management
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

The ability to test your market segments with proof of concepts and design ideas. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is nothing that I dislike about this product. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Allows us to gauge how much traction we get with our site visitors before actually making site changes. Review collected by and hosted on G2.com.

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Joshua K.
JK
Growth Hacker
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

WYSIWYG interface pulls in web assets and lets you change them on the fly. Optimizely is perfect for quickly testing copy, colors, etc. It's relatively inexpensive to get started testing Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's not a full-fledged design tool. Once you start trying to redesign pages, formatting can get tricky. You'll need to live with a good deal of repetition and trial and error for more complex make-overs, BUT at least you won't need to wait on a designer and coder. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Go for it. Overall great tool! Review collected by and hosted on G2.com.

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Erich R.
ER
Co-founder & CSO
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

This tool is an excellent way of doing very complicated testing scenarios to determine the best variation of a specific page. Ability to run A/B, multivariate testing, etc. Excellent JavaScript API. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not much, this tool is pretty great. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Consider using the integration to analytics firms, i.e. Optimizely has a great integration to KISSMetrics, if you're using that. Review collected by and hosted on G2.com.

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