I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is. I like that you can test the product before purchasing anything and that you can see it in action right away without even signing up this makes this product so great and easy. Review collected by and hosted on G2.com.
I dislike the limitations on the monthly visits, but still the product is worth it and love it and do help us a lot. Some people might find it difficult to understand but not me I thought its pretty simple and helpful. Review collected by and hosted on G2.com.
I like the ability to pull up a page and tweak every aspect of it on a text and html level. It makes it possible for me to test out varieties of changes before going through the grueling process of getting the corporate site dev team to make the change to the page. Review collected by and hosted on G2.com.
It's pretty intuitive, but it doesn't prompt you out the gate to configure your goals. Don't forget that step otherwise it will default to just clicks vs a specific click. Review collected by and hosted on G2.com.
Optimizely is great value for money and has really enabled us to see significant increases in conversions and revenue. And it's very easy to use. Review collected by and hosted on G2.com.
There aren't many cons to this tool, as long as you just want to set up simple a/b tests. When it comes to bigger changes, it gets a bit trickier. Review collected by and hosted on G2.com.
The product excel in its way of showing complex data with simple graphs Review collected by and hosted on G2.com.
there are some improvements possible in the integration of the tool with other analytics tools Review collected by and hosted on G2.com.
The analytics to review A/B tests are very simple, and obvious when you should choose a winner or keep a test going. Review collected by and hosted on G2.com.
We originally thought that Optimizely was a platform that would allow us to make tests without developers, but some of our tests caused unforeseen issues with our site, and we needed to get our developers involved. Review collected by and hosted on G2.com.
Optimizely makes creating A/B tests extremely simple. With almost no programming knowledge, you can start editing your web pages and testing different variations. Review collected by and hosted on G2.com.
Some of the more advanced features are harder to use. That is calling javascript triggers from optimizely, or setting goals that are not boolean. For example, we submit a hidden field with the amount of fields filled out in our form. There's no way to associate this value with the goal. It's only on or off. Review collected by and hosted on G2.com.
The best part about Optimizely is that it really helps you think through your A/B testing of your website. Review collected by and hosted on G2.com.
I dislike how much code is involved. Sometimes the code gets to be complex when actually implementing it onto your website. They make it sound easier than it is. Review collected by and hosted on G2.com.
Great tool for web companies that are trying to determine how to deploy a new feature or whether an existing feature is beneficial. You can use AB testing or multivariate testing to determine strategic ways to increase your conversion rates. Review collected by and hosted on G2.com.
Overall Optimizely works great and is easy to use. Review collected by and hosted on G2.com.
Easy to use; doesn't require any assistance from a developer. Review collected by and hosted on G2.com.
I would appreciate more guidance on testing best practices, and an tool to estimate how long it will take for a test to reach statistical significance. Review collected by and hosted on G2.com.
What I like best about Optimizely is the ability to drag and drop images easily. Review collected by and hosted on G2.com.
What I dislike about Optimizely is its lack of targeting by time of day. Review collected by and hosted on G2.com.