Introducing G2.ai, the future of software buying.Try now
Optimizely Web Experimentation
Save to My Lists
Claimed
Claimed

Top Rated Optimizely Web Experimentation Alternatives

AB Tasty
(283)
4.5 out of 5

Optimizely Web Experimentation Reviews & Product Details - Page 40

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
Show LessShow More
Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
Yes

407 Optimizely Web Experimentation Reviews

The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Wissam Y.
WY
E-commerce Developer and Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is. I like that you can test the product before purchasing anything and that you can see it in action right away without even signing up this makes this product so great and easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the limitations on the monthly visits, but still the product is worth it and love it and do help us a lot. Some people might find it difficult to understand but not me I thought its pretty simple and helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I recommend other users to try out the product before purchase, get used to it, learn it inside out to maximize its possibilities and so you can master it to make your conversion rate at its best. This product saved us a lot of time and increased our conversion rate by 50 percent and it is so easy to use. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely helps us improve conversions through A/B split testing so we know what works and what doesn't for our company. Most major companies use optimizely which gives us an idea on how good this product is. We will definitely continue to use it as it's proven to be useful. Review collected by and hosted on G2.com.

Jeremy R.
JR
SEO Consultant
Marketing and Advertising
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like the ability to pull up a page and tweak every aspect of it on a text and html level. It makes it possible for me to test out varieties of changes before going through the grueling process of getting the corporate site dev team to make the change to the page. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's pretty intuitive, but it doesn't prompt you out the gate to configure your goals. Don't forget that step otherwise it will default to just clicks vs a specific click. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Be sure to configure your goals. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It's killer for my PPC landing page optimization so far, but I only have used it for one client so far. Review collected by and hosted on G2.com.

Martin H.
MH
Head of SEO
Publishing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely is great value for money and has really enabled us to see significant increases in conversions and revenue. And it's very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There aren't many cons to this tool, as long as you just want to set up simple a/b tests. When it comes to bigger changes, it gets a bit trickier. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

No reason not to at least try this tool. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We continue to run various a/b tests which enables us not only to improve but also to avoid losing potential customers had we just made the changes without testing. Review collected by and hosted on G2.com.

Guido T.
GT
Sr Director Digital Analytics and Optimization
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The product excel in its way of showing complex data with simple graphs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

there are some improvements possible in the integration of the tool with other analytics tools Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It a great tool when use for site optimization goals. The biggest advantage is the easy to use interface, the clear representation of the data collected and an inexpensive price Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

we are trying to improve our website performance through ab testing Review collected by and hosted on G2.com.

Jackie B.
JB
Executive Vice President, Marketing & Product Planning
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

The analytics to review A/B tests are very simple, and obvious when you should choose a winner or keep a test going. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We originally thought that Optimizely was a platform that would allow us to make tests without developers, but some of our tests caused unforeseen issues with our site, and we needed to get our developers involved. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizing conversions and call to actions on our main site. Review collected by and hosted on G2.com.

Verified User
A
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Optimizely makes creating A/B tests extremely simple. With almost no programming knowledge, you can start editing your web pages and testing different variations. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the more advanced features are harder to use. That is calling javascript triggers from optimizely, or setting goals that are not boolean. For example, we submit a hidden field with the amount of fields filled out in our form. There's no way to associate this value with the goal. It's only on or off. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Awesome tool. Does a great job testing simple things on your page. Getting it to run more advanced tests takes a little customization, but you can usually get there. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to test everything on our site from button sizes, to verbage, to timing on popup items. It does extremely well on these. Review collected by and hosted on G2.com.

Chris L.
CL
Founder & CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

The best part about Optimizely is that it really helps you think through your A/B testing of your website. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike how much code is involved. Sometimes the code gets to be complex when actually implementing it onto your website. They make it sound easier than it is. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Have a good coder on hand when you go to implement the optimizely codes. Otherwise it is really hard to make it work the way you want it. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We figure out what calls to action give us the best ROI. Review collected by and hosted on G2.com.

Brittany D.
BD
Member of Governor Youngkin's Commission on Human Trafficking Prevention and Survivor Support
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Great tool for web companies that are trying to determine how to deploy a new feature or whether an existing feature is beneficial. You can use AB testing or multivariate testing to determine strategic ways to increase your conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Overall Optimizely works great and is easy to use. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Easy tool for people with tech backgrounds or more limited tech backgrounds to use for AB testing of a website. Provides quick results that you can act on. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Trying to figure out the best way to deploy features or enhance existing ones to increase onsite conversion rates. Review collected by and hosted on G2.com.

Amber H.
AH
Sr. Manager of eCommerce
Business Supplies and Equipment
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy to use; doesn't require any assistance from a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would appreciate more guidance on testing best practices, and an tool to estimate how long it will take for a test to reach statistical significance. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Take advantage of their free trial to test it out. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely allows for simple management of multiple front end optimization tests, which allow us to incrementally increase conversion rates. Review collected by and hosted on G2.com.

Matt H.
MH
Senior Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely is the ability to drag and drop images easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

What I dislike about Optimizely is its lack of targeting by time of day. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Try it and see how easy it is to use! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are increasing conversion rates without having to utilize our engineering resources. Review collected by and hosted on G2.com.