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Optimizely Web Experimentation Reviews & Product Details - Page 34

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
João A.
JA
Marketing Analytics Manager MEO | Altice Group
Telecommunications
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

The easy editor and platform performance, top level quadrant software and awesome account managers. Optimizely granted an fabulous support team and it's always focus on delivery the best business performance to the clients. Optimizely have the speed as a first priority and almost don't have impact in website loading performance. The capacity to be the best in the market and to delivery the best to our clients. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We only dislike the needed to use the developer editor in very cases, because we use some kind of Microsoft sharepoint App and dynamic javascript objects. Update of the platform design and visual editor, as dashboards and reports. We dislike the needed to install one browser extension to get one better performance with the editor for the some browsers. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Without any doubts, we recommend Optimizely as one of the best in the market. Optimizely with the new features and with personalizations will put the product in the front of the best digital products to the companies, that will granted to the clients be more accurate to his clients, delivering the right campaign in the right moment. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Solving problems in capture leads in landing pages to get more calls and sales, and capture more engagement in website pages. We performance some campaigns to get an more accurate business performance, improving the hit ration on call selling. We test some placement position objects in the pages, to test the impact in clients. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I started using Optimizely's web experiments product because my company was already using it when I joined. I was unfamiliar with the tool, but had used some competitive products, and found that some of those other products were cumbersome and clunky. I'm happy to say that Optimizely has been a breath of fresh. Optimizely makes it extremely easy for my team to run A/B tests and multivariate tests for our webpages. The performance metrics for each test are easy to consume and share with key stakeholders. I particularly like that each test displays the progression of statistical significance, which gives us a good idea as to how long we will have to continue to let the test run. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The tool is somewhat expensive and we had to increase our annual plan after six months because we were running up against the limits. We typically have 4 tests running simultaneously. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely's tool can do much more than web experiments, so check out the features of the tool, including the personalization capabilities. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to run all our web tests. We can easily see the variations and the results for each variation. It's easy to share the information with our stakeholders. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The product is easy to use and supports flexible testing approaches. Account management is strong, and Optimizely is an easy company to do business with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would love to see Optimizely support development of a customer community that could share best practices and test outcomes. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Our primary use case is lead conversion rate optimization. Our first year has seen considerable improvements with projected 6-figure revenue impact. Review collected by and hosted on G2.com.

Curtis Conrad S.
CS
Co-Owner & Founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The user interface is extremely friendly for any level of digital marketer and the implementation is a cinch for most developers. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would love to see heat mapping as an Optimizely option and not just an integration. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely is the name for A/B testing, it's the most efficient way to try new options without continuously coding. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Usually, we use Optimizely for A/B testing, especially during redesigns. The nice thing is we can test on full pages or just parts of a page. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy of use and how easy is to setup the AB test Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely Console can be improved. Preview is not that great. site is also slow.. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

AB test, Traffic Throttling Review collected by and hosted on G2.com.

Christopher S.
CS
Product Manager, Testing and Conversion Optimization
Consumer Electronics
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely is simple but powerful. You can use their DIY editor for simple tests but developers can get pretty advanced and write a lot of custom code. They also have a wide range of integrations, but I think the part I like BEST is community, that's where you can get support for your questions, learn and teach yourself to become an expert and I think it really sets them apart.

From a product perspective it always works and it's always improving, and they have a great combination of QA, Support and Strategists to help you along the way. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's nothing to dislike, there are a few product features l'd like (like the ability to template a default test) but the team is pretty good about working on highly voted features. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If you're looking for the industry standard I think this is the best tool. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Ecommerce optimization and anything related to web-funnel. Review collected by and hosted on G2.com.

Michael F.
MF
Chief Marketing Officer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Flexibility of setting up variations. Speed of implementation. Integrates with a ton of other services. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It doesn't track goal completions as reliably as I'd hope. However, I think the new Optimizely X platform is going to be much easier to use Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Give it a try. Without buying you can see if the platform makes sense for you. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Web page optimization. Mostly focused on improving form conversion rates and reducing bounce rates. We've had a significant increates Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Optimizely makes if very easy to resize, remove, or add div section on pages which helps with getting A/B tests up and running very quickly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It doesn't work as well for a site that was built from scratch as opposed to a CMS. The div sections are a little harder to move around and don't snap in place compared to running Optimizely on a site built with a CMS. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Customer support is a little slow to respond so if you're trying to get pages up and running in a hurry it's a little annoying to have to wait a couple days for a response. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely for running multiple A/B tests across our site and have seen a dramatic improvement in CVR after running tests through Optimizely. The only downside is it takes a while to get to statistical significance if your variations aren't winning by a large margin, but better safe than sorry when pushing new changes. Review collected by and hosted on G2.com.

Karim A.
KA
Director, Strategy
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Advanced features and amazing results panels. The reporting is awesome. Setting up experiements is good until you get to the actual changes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The javascript only addition of styles etc. is very clunky. To really do proper testing you need front end development skills or a team behind you. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Besure to have a development team engaged and working with your strategy / ux team. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are currently looking to solve conversion and ecommerce issues. We have noticed a few small changes can have profound impacts. Review collected by and hosted on G2.com.

Scott O.
SO
CEO
Program Development
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Relatively easy to use and the support is usually pretty good. They also offer a free plan that lets you get a pretty good taste. You don't need to be a web programmer to do some of the easier stuff like changing images, text. The system seems pretty robust. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It would be nice if they have a live chat, sometimes you just get stumped trying to do something and it's hard waiting several days for an answer. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Give it a try, optimization has a massive ROI and Optimizely is one of the best out there (if not the best). Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Increase conversions, I did about a dozen experiments and I'd say at least half led to me actually making a change. Review collected by and hosted on G2.com.