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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 30

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Ability to manipulate web pages with limited coding experience needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Seems to be very temperamental and buggy on occasions Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

User research and user needs. Makes experiments easier and less time consuming for developers. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review, we really appreciate it! If you ever have any insights or inquiries, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right folks.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
EF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimisely has good UX to visualise the performance of A/B tests Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Because it is client side, a flicker effect can occur in some situations Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have boosted our online conversion rates Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's great to hear about your satisfaction with our platform! Always feel welcome to reach out to your Customer Success Manager with any insights on how we can help improve your user experience or for support. You can also message us at reviews@optimizely.com.

Thanks!

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

It is easy to use and most of the options are self explanatory Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Business analytics is not that great and can be improved. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

releasing features to small set of user base Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks so much for leaving us a review! We appreciate your feedback. If you find yourself with any questions on how to best work with Web Experimentation or any suggestions on how we can improve user experience, please make sure to let your Customer Success Manager know. They're here to help you get the most out of our products! You can also message us at reviews@optimizely.com at anytime and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Hospital & Health Care
CH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Education and background material on experiment design Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't think there was enough info on A/B/n testing Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Smooth experiment design and tools to help run power analysis and proportion tests Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review, it's much appreciated! It's great to hear that Web Experimentation has been such a helpful tool for you. If you ever need any support or would like to share more of your insights, your Customer Success Manager is always available or you can message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

ease of use of the UI, not cluttered with numbers Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

lack of guidance, need more descriptions and formulas Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

experimenting with different versions of a web page Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review! Always feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any needs you may have.

Helpful?
Share
Admin Approval Link
Verified User in Hospital & Health Care
IH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?

Works with Google Analytics, has a nice interface Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The reporting is rather lackluster, could improve Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Static content across the site wasn't allowing us to guide customers to correct place Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks so much for leaving us a review! Feedback from our customers is key in improving user experience. We would greatly appreciate it if you could reach out to your Customer Success Manager or reviews@optimizely.com with any insights or inquiries.

Helpful?
Share
Admin Approval Link
Verified User in Program Development
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

User friendly interface, responsiveness of support team Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Everything is great, I really didn't noticed anything what we dislike Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Fantastic products and great support Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B Tests, everything smooth Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There!

It's great to hear that you're having such a great experience with our platform. If any insights or inquiries ever do arise, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

How you can A/B test things your website Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I can't A/B test prototypes from design tools Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/b testing and conversion drop off rate Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for your review! If you ever need any support or would like to share your insights on our platform, please contact your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Insurance
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

present the test results in a very visual way Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

some simple functionalities still require coding knowledge Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

custom attributes. very powerful in personalised targeting and segmentation Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review and it's great to hear that you're enjoying our platform. If you ever have any insights or inquiries surrounding our products, please reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll get right back to you.

Helpful?
Share
Admin Approval Link
Paul L.
PL
Growth, Marketing, Product | Demand Gen | Principal Recruiter
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

- Allows A/B Testing w/o getting tech involved.

- Allows Constant Testing of Messaging, Images, Offers which every business should always be doing.

- For the most part, it's intuitive and not too hard to setup simple tests

- Statistics are presented in an easy-to-understand format Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- More complex tests require a bit of html knowledge and work arounds.

- Creating tests on dynamic pages is not straight forward Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Definitely give it a try.

If anything, it is worth it to always run optimization tests across your website. Test messaging, images, layouts, call-to-actions, price points, navigation and more. It's a no-brainer to run these tests so there is always some aspect of your business being optimized at any given moment.

Know though, that for more complex tests, you'll need to pull in tech support. However, you can always use the data you collect to support larger scale changes. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

- Makes it easy for marketers to run simple tests across the website without the help of engineering.

- Allows constant testing to improve conversion rates on site

- Allows you to test concepts before committing bigger resources to it. Review collected by and hosted on G2.com.

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