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Optimizely Web Experimentation Reviews & Product Details - Page 27

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like how it is easy to customize the page to fit my needs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes it requires more HTML knowledge than I have. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Do not be afraid to ask for help Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We run tests/experiments that we do not have the resources to build in-house or validate an idea before spending the resources to build the function out. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi,

It's great to hear your feedback and we're happy that you're enjoying Intelligence Cloud. It seems like you already communicate regularly with our team, but always feel free to reach out to your customer success manager or message us at reviews@optimizely.com with any questions or insight. We'd be happy to hear from you.

Thanks!

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?

It allows us to seamlessly split traffic in our web tests and provides more thorough and reliable metrics than tools like Google Optimize. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There are no downsides that I can think of. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are determining which techniques work best on our donation forms. We have realized millions of dollars in additional funds from winning tests. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hey!

We appreciate your review and are happy to hear that you're finding success with Optimizely. If any issues or inquiries arise in the future, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com

Thank you!

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

AB testing, creating multiple variants and the ease of editing inline html/css and swapping images and many more things that you can do very easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I wish there would be an ability to AB test multiple views of single page applications Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Less dev involvement and the ability to handoff more things to non tech teams Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi!

Thanks so much for leaving us a review. We highly value your feedback. Your Customer Success Manager would love to hear insights like these and is also always available for support. You can also reach out to us at reviews@optimizely.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The visual editor makes it simple for Marketing to use the tool with ease Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The setting up of metrics we want to measure against is very difficult to use and not easily reusable from one campaign to the next. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are looking at optimizing our journey, ensuring we give clients the best user experience. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

It's great to hear that your finding success with our platform. Always feel free to share you're insights or inquiries with us, either through you Customer Success Manager or you can message us at reviews@optimizely.com.

Thank you.

Verified User in Entertainment
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Ease of use for a marketing team with some development resources Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Occasionally the platform has been buggy. We also found it difficult to reach statistical significance on many of our experiments. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Conversion / retention optimization.

The benefit is that we can use a more data-driven approach to decision-making around making changes to our platform(s) Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

Thanks for leaving us a review, we really appreciate it. Please feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries so we can help improve your user experience!

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Interface is neat and clean, User management Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the experiment config confusion. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B Testing Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

Thanks for leaving us a review! If any insights or inquiries ever come up feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Education Management
EE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

That I can see all of our experiments in one place Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I'd like to see a folder structure within the front end so I can group experiments Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use optimizely to centralize our web experiments. This has helped us communicate the benefits of A/B testing to the business at large. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Thanks for leaving us a review! We would appreciate if you share any insights on how we could improve your user experience with your Customer Success Manager or message us at reviews@optimizely.com. You can also always reach out to us for support and we'll get back to you as soon as possible.

Verified User in Banking
CB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?

We no longer need to keep the session for the ab testing ourselves on devices or the browser Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I do not really know how the groups are created so sometimes it hard to tell or use that flag Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Stop fighting the ab testing session handling Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

AB testing mostly Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

We're so happy that our Content Cloud is providing you with effective business solutions. If you ever have any questions or feedback, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!

Verified User in Computer & Network Security
EC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy of use and short time to value. No need to search too much Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing special to dislike but I would appreciate additional features that I'm currently getting from other products such as user behavior analysis based on mouse movements Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Get better UX to my customers when they visit our saas management console. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

Thanks so much for taking the time to leave us a review. It's great to get some insight into the experience of our customers. If you ever have questions or feedback surrounding our products in the future, please reach out to your customer success manager or message us at reviews@optimizely.com. We want to ensure that you're getting the most out of Optimizely!

Verified User in Primary/Secondary Education
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Overall really good. The docs are easy to follow & clear when it comes to implementation details. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's a few times where the docs are confusing & pricing is a little more expensive than some alternatives I've found, but worth it. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Primarily used Optimizely Web Experimentation for A/B testing & feature grants Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

We appreciate your review and it's great to hear that you're enjoying our platform! If you ever face any issues in the future or would like to share your insights on how we could improve user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!