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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 28

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Automotive
CA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The nice and simple interface that makes the tool very easy to use Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It happens that an experiment that we shut down wasn't properly stopped and Optimizely team lasted for some weeks before solving the problem Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing, it's easier to realize how the user reacts to different design or product proposed Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! We're sorry to hear about your troubles with our platform. Please make sure to share this experience with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It can do anything. The stats engine is the best and there is no need to run additional analysis Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's expensive and mostly for enterprise business. When compared to other tools doesn't offer enough for the money. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We were using it to run A/B tests and personalization for our clients. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks so much for sharing your feedback. If there's any way you feel that we can help you get more out of our platform please make sure to reach out to us! Your Customer Success Manager is always available to provide you with support or to listen to your insights. Or, message us at reviews@optimizely.com.

Helpful?
Share
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Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

The results have more accurate statistical significance than Google's tool Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The interface for creating the experiments and the usability of the flow is not as good as Google's Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Expect a robust platform to operate experimentations Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B test. We increased traffic to our conversion pages, which increased our conversion Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review, it's great to hear that you're successfully experimenting with Optimizely. If you have any specific insights into how you think we could improve user experience, please make sure to share them with your Customer Success Manager or message us at reviews@optimizely.com. Our goal is to heighten the utility of our tool for you!

Helpful?
Share
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Verified User in Furniture
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The technology and stats engine is very advanced Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes we have issues with a lag in updates for the results or the site may be down, happened a couple of times Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

highly recommend, good support team and great stats engine Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

CRO, we are able to optimize and run tests very frequently Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks so much for leaving us a review, we're happy to hear about your satisfaction with our platform. It sounds like you've had positive interactions with our team in the past and we'd just like to remind you that we're always here to help you get the most out of our products. Feel free to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com.

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Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The analytics available are easy to use and quick to implement Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Running tests somewhat slows down the site Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Trying to achieve higher CTR and conversion. Many A/B/C tests have been made possible by Optimizely, and the winner is often not the one we would have guessed or expected it to be. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! If you ever have any questions or insights please contact your customer success manager or message us at reviews@optimizely.com. Our goal is to provide you with the best possible user experience.

Helpful?
Share
Admin Approval Link
Verified User in Health, Wellness and Fitness
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The UX/UI within the admin portal is the best we've seen amongst all other platforms, making it the easiest to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The professional services team that helps you onboard could use some polishing. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Funnel testing and A/B Test for landing pages, and determining clear revenue winners. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! It's great to hear that you're loving our product and we'd appreciate it if you could share your feedback with you Customer Success Manager so that we can continue to refine user experience. You can also message any inquiries or insights to reviews@optimizely.com.

Helpful?
Share
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Verified User in E-Learning
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Flexible targeting, many out of the box integrations (like Google Analytics), easy implementation, solid documentation & existing customer support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Support can be a little slow, slower page load times, flicker on some experiments, price Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizing top-of-the-funnel CRO, some in-platform experimentation, some personalization campaigns. Benefits: quick implementation, ROI Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey There,

Thanks so much for your feedback, it means a lot to us! Your customer success manager is always available to support you in getting the most out of our products. You can also always reach out to us with any questions or concerns at reviews@optimizely.com.

Helpful?
Share
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Verified User in Consumer Services
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The editor lets you make changes to copy, colors, CTAs, etc. on the fly without eng support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a little hard at first to learn markup and use their editor Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We've mostly been using this to test landing page performance, specifically targeting updated headlines and value propositions. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for taking the time to leave us a review, we appreciate your feedback. If you ever need any support or would like to share your insights with us, your customer success manager would be happy to hear from you, or you can reach out to us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Real Estate
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like how easy it is to create different audiences for features Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The UI makes it hard to find existing features Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are ensuring that we have simple rollback plans for features in case something goes wrong. Also A/B testing various features to collect customer insights Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We're happy to hear that you're satisfied with Optimizely Web Experimentation! If you're ever in need of support or would like to share your feedback about our products, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I found the live testing (preview) feature the most helpful to see the test in action before running it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I found it difficult to aggregate all the test results quickly and efficiently. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are optimizing layouts via targeted and personalized audiences. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

Thanks for leaving us a review, we appreciate it! If you ever have any questions or concerns surrounding your user experience, please feel welcome to share them with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link

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