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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 23

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Optimizely Web Experimentation Community
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It's easy to set up experiments and view results across pages and teams, even if you're not a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is definitely a learning curve to using the product but the trainings are helpful. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely has helped us create landing pages that convert better and given us an easy way to test hypothesis. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's great to hear that you're highly enjoying our product! If any insights or inquiries ever arise in the future, please feel welcome to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Helpful?
Share
Admin Approval Link
Isaac H.
IH
Manager of Conversion Optimization
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Web Experimentation?

I love the flexibility of the tool, it's allowed us to launch tests and impact the bottom line Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing, the tool itself has some latency on some websites, but that can be expected. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are solving business problems with conversion that we never knew existed—large scale high impact redesigns. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Isaac,

We love to hear that you're enjoying our platform! We want you to get the most out of our tool, so if you ever have any feedback on user experience or inquiries, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!

Helpful?
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Admin Approval Link
Verified User in Health, Wellness and Fitness
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

I love that this is a fully customizable platform that can do AB testing and several other features such as personalization. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The downsides are minimal. Nothing that other tool doesn't have. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I have been able to scale my experimentation program and reach significance 10x faster. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

Thanks for leaving us a review. If any inquiries or insights surrounding your user experience ever arise, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. We're here to help!

Helpful?
Share
Admin Approval Link
Verified User in Telecommunications
CT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The ability to test with several variants and measure each one against the others Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I believe the developer-facing UI needs some love Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Check if it's truly something that you need and the correct option for you to avoid data migration in the future. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I'm trying to optimize the site revenue Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There!

Thanks so much for leaving us a review. It would be great if you could share any of your insights on your user experience with us. Please reach out to your Customer Success Manager or message us at reviews@optimizely.com. We are also always here for support!

Helpful?
Share
Admin Approval Link
Verified User in Retail
ER
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Flexibility and simplicity make Optimizely an excellent tool for scaling testing within your business. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

For businesses with seasonal traffic, the contracts don't always fit, but the sales team can be flexible. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Testing at scale, getting more involved, and increasing testing throughput and decision-making through testing features and optimisation. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! We're happy to hear that you're finding success with our platform. Please always feel free to reach out for support or with any feedback on how we could improve your customer experience. You can contact your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Has been great for our A/B testing and collecting all test results in a single workspace. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The interface could be upgraded and show more data visualization. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Used largely to help improve our digital experience for our customers. Allows us to make better-informed decisions that drive the revenue of the company. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's great to hear about your satisfaction with our product! This kind of feedback is exactly what your Customer Success Manager would love to hear from you. You can also message us on reviews@optimizely.com about any insights or inquiries and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Using the A/b testing feature is incredibly simple and has a very short learning curve. This really empowers anyone at the company to jump in and begin testing Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

outside of the experiments (extensions etc) are a little more involved and there is definitely a barrier to being able to utilize that aspect of the platform in a way to get around heavy dev lift Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It's been instrumental in CRO for our sites and expanding our ability to understand how customers interact with the site Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! If you ever feel that we could help improve your user experience, please don't hesitate to reach out. Your Customer Success Manager is a great point of contact or you can message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like how easy it is to run experiments and test multiple variations. I also like the ability of PM to control content through optimizely without involving engineers. In addition i like the fact that we can make experiments mutually exclusive. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I wish we could collect more data points. For example, revenue seems to be innacurate, so I have to use multiple tools to collect all the metrics. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The ability to quickly a/b test multiple features and move quickly using data anlaytical insights Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's great to hear that you're finding experimentation success with Optimizely! We'd appreciate it if you could raise any concerns you may have with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. We're also available for any help you may need.

Helpful?
Share
Admin Approval Link
Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

The freedom to test whatever I would like. The widget editor is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Finding answers on what the implementations mean. Ex: all the types of URL targeting. The knowledge base isnt very clear to me. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

If personalized content matters to users or not. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

It's great to hear that you're successfully experimenting with our products. Please reach out to your customer success manager with any questions or concerns. They are always here to help you reach your full potential with Optimizely.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
IF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

The manual is intuitive. The dashboard for now looks neat. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The level of changes involved for testing Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

On my end, the test deployment is just on the setups. But there looks like quite some setups on SE side. And the metrics sometimes can be hard to track/debug Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

Thanks for taking the time to leave us a review! It would be incredibly helpful to us if you could share any insights on how we could improve your user experience with your Customer Success Manager or message us at reviews@optimizely.com. We're also always available for any support you may need.

Helpful?
Share
Admin Approval Link

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