Optimizely Web Experimentation Reviews & Product Details - Page 19

The dashboard and the features management works great. Creating and toggling feature for different audiences has never been this easy. Review collected by and hosted on G2.com.

The sdk works great, but I wish the data file was somehow loaded before the sdk so that initializing the library became synchronous.

Waiting for everything to be ready before display content to the user can be tricky. Review collected by and hosted on G2.com.

I would recommend A/B testing to any company looking to garner valuable insights from their users. We've used Optimizely to test our entire membership purchase funnel and increase conversion and reduce our cart abandonment. We've used test results to make cases for specific language, UI changes, etc. to our senior leadership team with confidence. Review collected by and hosted on G2.com.

I can't think of anything I dislike about the platform! Review collected by and hosted on G2.com.

It is a pretty responsive tool, easy to use. You don't need to know about programming or have any web development background to use the tool. Review collected by and hosted on G2.com.

I did the certification and found some questions confusing, but other than that, once you are using the tool yo get to understand it better Review collected by and hosted on G2.com.

A/B testing and multivariate experimentation is very easy Review collected by and hosted on G2.com.

Mismatch of Optimizely results and internal backend data Review collected by and hosted on G2.com.

Ease of implementation and it helps when you have non-dev people involved in creating tests. Review collected by and hosted on G2.com.

Metrics: the inability to pile together multiple metrics in an easy way was a pain Review collected by and hosted on G2.com.

I like how easy it is to split the code and read the results Review collected by and hosted on G2.com.

I don't like how to set the audience for the tests. I think it's very dev-centric in the way it is thought and presented, and it is difficult for people with different backgrounds Review collected by and hosted on G2.com.

As someone who has not performed a lot of testing manually in the past, optimizely has been a simple and effective platform to learn & implement. All of the documentation that they provide has also helped to decrease the learning curve. Review collected by and hosted on G2.com.

Once you have a number of users in the platform, it can be difficult to navigate across tests & reporting, especially when you are using the platform across multiple brands. Review collected by and hosted on G2.com.

Optimizely gives the ability to put new features behind the experiment and allows developers, marketers, and product managers to gather data and achieve the business goals. I personally like Optimizely for enabling the experiment for particular users and get feedback about the feature before rolling out the feature 100% to the customers and also like the ability to add the audiences in different ways! Review collected by and hosted on G2.com.

As of now there is nothing in this regard because it generally helps me in my daily work routine and makes our process smooth. Review collected by and hosted on G2.com.

Ability to quickly set an experiment on the platform Review collected by and hosted on G2.com.

Would like to have cross-project experiments since we have multiple brands we would like to compile globally Review collected by and hosted on G2.com.

I love the ability to implement code individually without consulting tech. I have the freedom to apply temporary changes to HTML/CSS for complete design research freely. I appreciate that I can find the selectors for CSS within the testing environment, which cuts coding time in half. Review collected by and hosted on G2.com.

I don't particularly appreciate that the location where HTML and CSS are is separate from each other. You have to save CSS and edit the HTML and vice versa to make changes or find selectors. I wish all coding languages were in the same panel. Review collected by and hosted on G2.com.